Consumer and Trends

Consumer Insights Market Research

Mintel’s consumer research combines the latest consumer and market intelligence, industry insights and expert recommendations to help you understand how consumer trends are affecting your industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Germany Attitudes towards Fortified and Functional Food and Drink Consumer Report 2025

    Despite slowing food & drink inflation, economic pessimism persists in Germany. As people's finances and time become tighter, fortified and functional food & drink can focus on multifunctionality..."

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    UK Attitudes towards Health Management Consumer Report 2026

    73% of British adults consider themselves at least somewhat physically healthy, but there is a signifcant risk of overconfidence. Only 8% self-identify as obese, despite NHS England finding..."

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    UK Consumer Trends, Attitudes and Spending Habits for the Home: 2026

    Household spending has dipped following the post-pandemic boom. Combined with recent economic uncertainty, market growth remains modest; nearly a third of consumers have cut back on home spending..."

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    US American Identity and Patriotism Consumer Report 2026

    The upcoming 250th anniversary of the Declaration of Independence arrives at a moment marked by political volatility and an evolving sense of American identity. However, American pride remains..."

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    US Meaning of Home Consumer Report 2026

    The home, where the average US consumer spends 16-17 hours a day and 30%..."

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    Canada Budget Food and Drink Shopper: 2026

    Food inflation in Canada remains high, with grocery prices consistently outpacing the broader Consumer Price Index. This trend has impacted consumer behaviour: nearly 70% of shoppers now claim..."

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    China Attitudes towards Edible Beauty Consumer Report 2025

    Future opportunity in edible beauty lies in expanding the conceptual boundaries of a healthy complexion, unlocking everyday consumption potential by segmenting food and drink scenarios and driving category..."

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    Thailand Attitudes towards Herbal Ingredients Consumer Report 2025

    This report looks at the following areas: Usage applications of herbal ingredients The influence that 'herbal ingredients' have on consumers' decision to choose one product over..."

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    India Attitudes to Desserts (including Ice Creams) Consumer Report 2025

    India's dessert category is evolving under the influence of social media buzz, café culture, and rising health-consciousness, reshaping how Indians indulge. Gen Z is emerging as the main growth..."

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    Germany Attitudes towards Bread and Bread Products Consumer Report 2025

    Easing inflation helped the German bread market stabilise in 2025. With German bakeries facing a continuous decline in numbers amidst labour shortages, retail has the opportunity to take..."

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    China Active Consumer: 2025

    Develop performance-readiness solutions for light exercisers This report looks at the following areas: Key market factors influencing the sports and exercise market Product innovation trends to watch ..."

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    US Singles and Socializing Consumer Report 2025

    While the marriage rate decline has slowed, singlehood is becoming mainstream. An estimated 42% of US adults are unpartnered, and most single adults are not currently seeking a..."

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