China Fragrance Trends in BPC Report 2025
The parallel development of scenario-specific and all-category fragrances is reshaping the value of fragrance.
Julia Peng, Associate Research Analyst, China Insights
Market Definitions
Mintel defines fragrances and scented products as follows..."
The Future of Fragrance 2026
Long-lasting has room for newness, while the online channel is changing how consumers interact with fragrances, meaning that luxury needs to be redefined.
Clotilde Drapé, Global Beauty Analyst
..."
Brazil Fragrance Trends Report 2025
This report looks at the following areas:
Generation Z is redefining its connection with fragrance, setting new trends and propelling the category forward
Fragrance as a compelling expression..."
US Fragrance Trends Report 2025
Fragrance in the US has evolved from a luxury indulgence into a dynamic expression of identity, wellness, and culture. Today's consumers are redefining the category through bold trends:..."
A Year of Innovation in Fragrances 2025
Fragrance brands are innovating with long-lasting formulas and traditional scent profiles, while encouraging layering routines.
Shiyan Zering, Senior Beauty and Personal Care Analyst
..."
India Perfumes and Deodorants Market Report 2025
The Indian perfumes and deodorants market is shifting, driven by consumers prioritising skin health. A key trend is 'skinification', the integration of skincare benefits into perfumes and deodorants...."
Fragrances – Market Dynamics
Mintel’s Fragrances Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world...."
UK Fragrances Market Report 2025
A striking 88% of UK fragrance users think the scent itself is more important than the brand name. This emphasises the importance of..."
UK Fragrances – Market Dynamics 2025
Consumers are prioritising scent over brand name, driving interest in dupes. Long-lasting and niche fragrances can accelerate growth. Shiyan Zering, Senior Beauty and Personal Care Analyst
Market Definitions
This Report..."
The Future of Fragrance 2025
Climate change and weight management goals will alter formulation expectations; social media will fuel interest in status-symbol scents and micro-trend sampling. Lauren Goodsitt, Director - Beauty & Personal..."
Germany Fragrances Market Report 2024
The German fragrance category has seen sharp positive growth since 2022, in part due to inflation and soaring prices. As inflation begins to stabilise, and consumers seek affordable..."
Thailand Fragrance and Scented Products Market Report 2024
The Thai fragrance market is experiencing significant trends and shifts, particularly with the rise of mid-range products that cater to Gen Zers' demand for affordable yet unique fragrances...."
