Women Market Research

Brands can utilise Mintel’s market intelligence and consumer research to inform product development, brand positioning and craft relatable messaging that resonates with female consumers’ unique preferences.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Women'

    All Industries

    Industry

    Popular Markets

    All Markets

    Demographics

    Report Type

    Year

    Subscribe to Mintel Spotlight

    Spotlight gives you free access to invaluable market research insights, informative articles, podcasts, and personalised content for your industry.

    Subscribe

    China Women’s Facial Skincare Market Report 2025

    As the market reaches saturation, the growth of women's facial skincare will increasingly rely on insights into real consumer needs. Occasion-based skincare, defining longevity through skin health and..."

    $ 4,995 (Excl.Tax)

    Find out more Add to cart

    China Women’s Nutrition and Wellbeing Market Report 2025

    In a thriving yet homogenised women's health market, brands need to explore specific unmet demands in key segments and develop differentiated products that align with natural rhythms and..."

    $ 4,995 (Excl.Tax)

    Find out more Add to cart

    US Women’s Sports Consumer Report 2025

    Women’s sports are experiencing a breakthrough moment. In 2025, 67% of Americans report following at least one women’s sport, up from 55% in 2022. This surge in interest..."

    $ 4,995 (Excl.Tax)

    Find out more Add to cart

    UK Womenswear Market Report 2025

    Women aged 35 and over are now more likely to buy new clothes than their younger counterparts aged 16-34. As young women increasingly shift their purchasing habits towards..."

    $ 2,995 (Excl.Tax)

    Find out more Add to cart

    UK Women’s Health and Hygiene Products Market Report 2025

    In the UK, 44% of women who experience period pain say where they are in their menstrual cycle impacts the severity of any health issues they have,..."

    $ 2,995 (Excl.Tax)

    Find out more Add to cart

    US Women’s Wellness Consumer Report 2025

    More women are focusing on staying ahead of their health by looking for products and services that fit easily into their routines. They want options that feel personal,..."

    $ 4,995 (Excl.Tax)

    Find out more Add to cart

    Patent Insights: Alleviate Menopause Symptoms

    Recent menopause-focused innovations focus on improving bone health, reducing stress, and enhancing the vitality of skin and hair. Neha Srivastava, Senior Patent Analyst - Food & Drink and Beauty..."

    $ 2,995 (Excl.Tax)

    Find out more Add to cart

    China Marketing to Modern Women Consumer Report 2024

    This report looks at the following areas: The report conducts research on topics such as the ideal image of women as perceived by female consumers, ways of expressing individuality..."

    $ 4,995 (Excl.Tax)

    Find out more Add to cart

    Germany Women’s Health Market Report 2024

    Our Germany women’s health market analysis shows that tackling women's health in Germany is intrinsically tied to addressing gender equity, due to subpar care standards, gender data gaps,..."

    $ 2,995 (Excl.Tax)

    Find out more Add to cart

    UK Women’s Sport Market Report 2024

    Women’s sport can disrupt the wider market by breaking with traditional (male-dominated) structures to create bold new formats, experiences and media products. David Walmsley, Research Analyst ..."

    $ 2,000 (Excl.Tax)

    Find out more Add to cart

    US Women’s Wellness Market Report 2024

    Education is a crucial element to help reduce shame and help empower women to seek relief instead of opting to deal with struggles on their own. Lindsay Cameron,..."

    $ 4,995 (Excl.Tax)

    Find out more Add to cart

    China Marketing to Modern Women Consumer Report 2023

    In the context of changes, women are increasingly pursuing real life purposes. Their desire for self-exploration reflects on every aspect of lifestyle attitudes, ranging from sense of aesthetics,..."

    $ 4,995 (Excl.Tax)

    Find out more Add to cart
    Loading...