India Men’s Grooming Market Report 2026
The men's grooming sector in India is rapidly evolving, driven by a growing awareness of skincare and grooming among male consumers. This transformation is marked by a rise..."
Germany Men’s Health Market Report 2025
72% of German men experienced health concerns in the 12 months to April 2025, yet only 36% turned..."
China Marketing to Men Consumer Report 2025
In brand communications targeting men, what truly resonates is not overt preaching but a clear stance and value proposition subtly transmitted in layers via style, context and attitude...."
The Future of Men’s Grooming 2025
Hygiene is expected and appearance remains important, but the focus is shifting: from function to feeling, routines to rituals and products to personalised systems. Andrew McDougall, Global Beauty..."
China Men’s Fashion Market Report 2024
This report looks at the following areas:
Decision-making and purchase frequency for fashion products – men take charge of their own clothing and footwear purchases, with key categories..."
Thailand Men’s Beauty Market Report 2025
Thai men are embracing a more sophisticated approach to grooming, with polished looks inspired by K-Pop stars. These stylish, high-maintenance trends have gained momentum, with one third of..."
A Year of Innovation in Men’s Grooming 2025
Men's grooming faces challenges from global economic pressures, but evolving societal perspectives keep the category brimming with potential.
Dionne Officer, Research Analyst - BPC Innovation
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China Marketing to Men Consumer Report 2024
The three key strategies for marketing to men are: begin with a strong brand persona, positioning it either as a heroic spiritual leader who provides encouragement and direction..."
China Marketing to Men Consumer Report 2023
Men’s rising awareness of self-oriented consumption has led to a boom in the ‘He economy’. Their needs for self-reward and personal satisfaction deserve as much attention as their..."
