Consumer Lifestyles

Lifestyles Market Research

Mintel’s Consumer Lifestyles market research combines the latest consumer intelligence with our expert recommendations to help you understand and anticipate how people live and how your brand can reach them.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Meaning of Home Consumer Report 2026

    The home, where the average US consumer spends 16-17 hours a day and 30%..."

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    US Working Lifestyles Consumer Report 2025

    The US labor force, now 163 million strong, faces a new period of moderate growth at just 0.5% annually. This marks a pivot from a worker-led to an..."

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    Germany Financial Lifestyles Consumer Report 2025

    75% of Germans say trying to maintain financial stability makes them avoid unnecessary spending. This highlights a conservative approach to money management, even as inflation nears the 2%..."

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    China Social Lives and Communities Consumer Report 2025

    To truly bring a brand community to life, start by defining why these people should come together. Align consumers' shared needs and the brand's goals to give the..."

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    China Lifestyles of Gen Alpha Consumer Report 2025

    Gen Alpha and their parents are living in a new economic reality, where values are being reshaped. They are growing up under intense academic pressure, yet demonstrate emotional..."

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    China Lifestyles of Luxury Car Owners Consumer Report 2025

    Technology is overtaking traditional luxury car badges as the key consumer demand. The next generation of luxury cars will be defined by seamless integration with modern lifestyles. Blair Zhang,..."

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    German Lifestyles Consumer Report 2025

    Germans are feeling the aftermath of inflation-ridden years. Brands that embrace German localism and their connection to the country (eg with 'Made in Germany' campaigns) will resonate. Dr. Jennifer..."

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    UK Single Lifestyles Consumer Report 2025

    76% of singles have not actively tried to find a romantic partner in the past year. There is a growing acceptance of being..."

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    Germany Lifestyles of Millennials Consumer Report 2025

    Only 26% of German Millennials plan to save for retirement in the next five years. Financial challenges, such as the high cost of..."

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    UK Lifestyles of Millennials Consumer Report 2025

    Half of Millennials who don't currently have children don't want them in the future. Birth rates have been steadily declining over the past decade, and especially among women..."

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    American Lifestyles Consumer Report 2025

    Broader societal trends reveal a decline in interpersonal trust and trust in information sources such as media and government, and fluctuating trust in products and service claims. This..."

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    Canadian Lifestyles Consumer Report 2025

    Most Canadians are proud of the country's cultural diversity and most believe immigration is a core part of Canada's identity. Yet, 71% believe recent immigration rates have been..."

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