Canada Gen Z, Millennials and Finance Consumer Report 2025
Persistent cost‑of‑living pressures are shaping how Gen Z and Millennials approach saving and borrowing. 27% have turned to parents or caregivers to help manage existing debt showing how..."
US Gen Alpha and Gen Z Fashion Consumer Report 2025
Young Gen Alpha and Gen Z consumers are reshaping fashion retail through their digital-native behaviors, diverse identities, and desire for personalized, blended shopping experiences. Their teenage years are..."
US Gen Alpha and Gen Z Finance Consumer Report 2025
Gen Alpha is entering the financial landscape earlier than any generation before, already armed with spending money, digital fluency and growing financial curiosity – giving FIs a golden..."
US Marketing to Hispanic Gen Z and Millennials Consumer Report 2025
Hispanic Gen Z and Millennials* are an economically influential group and account for 23% of all Gen Z and Millennials in 2025. Hispanic Gen Z shows remarkable trust..."
China Marketing to Gen Z Consumer Report 2025
Facing a rapidly changing society and an uncertain reality, Gen Z is quietly recreating a sense of order in their lives by loving daily life, returning to the..."
US Marketing to Gen Z Consumer Report 2025
The behavioral drives of youth – forming an identity, standing out, competing, seeking connection, exploration and validation – create unexpected dynamics with modern technology and society. With the..."
China Technology Habits of Gen Z Consumer Report 2025
This report looks at the following areas:
Gen Z's population size, income, consumer confidence and consumption priorities
Gen Z's ownership and purchase of technology products and their upgrade..."
Canada Marketing to Gen Z Consumer Report 2025
When Gen Zs are asked what makes their generation different than Millennials, the most common response is that they're more depressed and stressed; just 13% of Gen Zs..."
UK Sport and Gen Z Consumer Report 2025
Gen Z is heavily invested in both playing and watching sport, and its participation and viewing habits have been relatively insulated against the worst of the cost of..."
UK Lifestyles of Generation Z Consumer Report 2025
Gen Z have a number of frustrations with modern dating leading to 63% of single Gen Zers prioritising self-care over finding a romantic..."
Germany Lifestyles of Generation Z Consumer Report 2025
61% of Gen Z areworried about their finances/career. Even though they remain more confident about their finances and career prospects than older generations,..."
Germany Gen Z Fashion Shopper: 2025
Fashion holds unparalleled importance for Gen Z, with 53% viewing it as their most vital tool for self-expression. This perspective drives high shopping..."
