US Gen Alpha and Gen Z Fashion Consumer Report 2025
Young Gen Alpha and Gen Z consumers are reshaping fashion retail through their digital-native behaviors, diverse identities, and desire for personalized, blended shopping experiences. Their teenage years are..."
US Gen Alpha and Gen Z Finance Consumer Report 2025
Gen Alpha is entering the financial landscape earlier than any generation before, already armed with spending money, digital fluency and growing financial curiosity – giving FIs a golden..."
China Lifestyles of Gen Alpha Consumer Report 2025
Gen Alpha and their parents are living in a new economic reality, where values are being reshaped. They are growing up under intense academic pressure, yet demonstrate emotional..."
US Tween and Teen Personal Care Consumer Report 2025
This report explores the behavior and sentiment of tweens, teens and their parents, offering key insights into how they discover, shop for, engage with and use BPC products.
The..."
Canada Marketing to Parents – Spotlight on Gen Alpha – Consumer Report 2025
Among parents of Gen Alphas (aged 0-14 in 2025), 35% are dolphins and 22% are pandas – while just 10% are tigers. While parenting approaches vary, today's moms..."
UK Gen Alpha BPC Consumer Report 2025
Lack of confidence is prevalent among Gen Alpha, and 40% of the generation's parents agree their child has expressed insecurities about the way..."
How to Target the Nutritional Needs of Each Generation | Industry Trend Insight
When it comes to healthy dieting, different generations have very different motivations and exhibit very different behaviours. This has implications for present and future innovation.
Jonny Forsyth, Director of..."
How Snack Brands Can Win the Generation Game | Industry Trend Insight
Snacking has disrupted 'old-fashioned' mealtimes. However, snacking needs differ as consumers age. Get inspired; discover how to make each generation hungry for your snacks.
Jonny Forsyth, Director of Mintel..."
