US Black Consumers: Payment Preferences Consumer Report 2025
Economic strain defines 2025 for Black households: median household income falls to $56K while unemployment climbs to 7.5%, pushing consumers toward low-risk, high-control payment tools such as debit..."
US Black Consumers: Alcoholic Beverages – Spotlight on Beer and Wine: 2025
Black consumers' growing economic power contributes to how they engage with alcohol and the US alcohol landscape, driving brands to move beyond representation toward cultural authenticity. While beer..."
US Marketing to Black Moms Consumer Report 2025
Black moms are a powerful and complex consumer group who are actively working to shift the direction of Black culture, making them important for brands to understand. They..."
US Black Consumers: Snacking Trends Consumer Report 2025
Black consumers are frequent snackers; 53% snack multiple times daily vs 39% of the general population. This behavior reflects a broader and more nuanced definition of "snacks," which..."
US Black Consumers: Diet and Wellness Consumer Report 2025
While Black consumers are often optimistic, they also face racial, economic, and health challenges – including higher levels of obesity than the norm. Focusing on wellness and healthy..."
US Black Consumers: Culture and Community Report 2025
Black consumers make up close to 14% of the US population, however, their impact on US culture and society far outweighs their numbers. Whether they have been in..."
US Black Consumers: Shopping for Groceries Consumer Report 2024
For as much as shoppers want to find great value while grocery shopping, it's important to remember that they won't sacrifice on quality. Black grocery shoppers will find..."
US Black Consumers and the Restaurant Decision-making Process Report 2024
For Black consumers, restaurant decision-making is multifaceted, blending preferences for consistency, tech innovation and meaningful value. Trust in familiar chain restaurants remains strong, yet recommendations from peers heavily..."
US Marketing to Black Millennials Consumer Report 2024
Black Millennials, defined as those born between 1980 and 1996 are at a crucial point in their adulthood. As a group who came of age during significant technological..."
Brazil Beauty Routines and Habits of Black Consumers Report 2024
Black consumers have particularities that need to be respected to make the beauty industry more inclusive and representative.
Amanda Caridad, Senior Analyst Beauty and Personal Care - Latam
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US Black and Hispanic Car Consumers 2024
Black and Hispanic car buyers – a growing segment of car buyers – prioritize cultural identity and value, often seeking reliable and economical vehicles.
Gabe Sanchez, Automotive Analyst
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US Black Consumers and Shopping at Mass Merchandisers Consumer Report 2024
Mass merchandisers are essential to Black consumers. Their needs align with the general population, but retailers have an opportunity to engage them based on niche interests.
Courtney Rominiyi,..."
