How to Target the Nutritional Needs of Each Generation | Industry Trend Insight
When it comes to healthy dieting, different generations have very different motivations and exhibit very different behaviours. This has implications for present and future innovation.
Jonny Forsyth, Director of..."
How Snack Brands Can Win the Generation Game | Industry Trend Insight
Snacking has disrupted 'old-fashioned' mealtimes. However, snacking needs differ as consumers age. Get inspired; discover how to make each generation hungry for your snacks.
Jonny Forsyth, Director of Mintel..."
US Gen X and Baby Boomers: Online Shopping Behaviors Consumer Report 2024
Gen X and Baby Boomers, while traditionally less associated with digital commerce than younger cohorts, represent a significant portion of online shoppers in the US. With economic improvements..."
US Marketing to Baby Boomers Consumer Report 2024
Baby Boomers age 60-78 in 2024 and number an estimated 68 million in the US. While waning in their cultural cachet, they still hold great political and economic..."
US Marketing to Baby Boomers Consumer Report 2023
Maintaining quality of life now and into the future is the priority Baby Boomers. Financial stability makes them a more a discerning, though loyal, segment.
Carol Wong-Li, Director..."
Canada Marketing to Baby Boomers Market Report 2023
The Baby Boomer generation may not have the market influence it once did, but its size and financial flexibility makes it a group that cannot be overlooked.
Scott..."
US Baby Boomers: Online Shopping Behaviors Consumer Report 2023
“Baby Boomers are more savvy online shoppers than they feel they are given credit for. Despite not being digital natives, they have adapted to shopping online, in many..."
