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Shuffle Board: As Etsy Evolves, Kruti Patel Goyal Steps In

Retail

Etsy

Online marketplace platform Etsy has named current president and chief growth officer Kruti Patel Goyal as its next CEO, effective Jan. 1, 2026. Its current chief executive officer, Josh Silverman, is stepping down, effective Dec. 31, after nearly nine years in the role. While that leadership change will take effect in the future, Silverman’s transition to executive chairman is immediate. Fred Wilson, chair of the board since 2017, is stepping down from the position but will continue to serve on Etsy’s board.

Lanvin Group

French couture house Lanvin Group has announced Jiyang Han as chief financial officer. With nearly two decades of experience, Han will oversee the group’s financial planning and analysis, accounting and controllership, financial management, treasury and investor relations as well as investment and financing projects. Han succeeds David Chan, whose planned departure as executive president and CFO was made effective Oct. 27.

J.Crew Group

Gena Smith
Gena Smith J.Crew Group

Portfolio of American lifestyle brands J.Crew Group has named Gena Smith as chief human resources officer. Smith will oversee all aspects of the group’s HR function, from talent acquisition and employee engagement to leadership development and inclusion and belonging. Smith joins from LVMH North America, where she served as chief human resources officer and previously held several senior leadership roles, including senior vice president of human resources and head of global executive and creative recruitment.

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Poshmark

Resale marketplace Poshmark has named Heather Friedland as its first chief product officer. Friedland will lead the company’s product strategy, roadmap and execution to drive growth and innovation. She previously served as chief product officer at Ancestry, with earlier experiences at Glassdoor and eBay as well.

One Jeanswear Group

Denim division operating company One Jeanswear Group has named industry veteran Chris Waldeck as chief executive officer. With more than three decades of experience with global players, Waldeck’s career spans omni-channel strategy across North America, Asia and Europe. He most recently served as president and co-chief operating officer of Kontoor Brands and previously held senior roles at the Adidas Group.

Brands

Oofos

Active recovery footwear brand Oofos announced a new leadership structure. Co-founder Lou Panaccione will serve as co-chief executive officer with footwear industry insider Angel Martinez, who joined the company’s board of directors in February. Martinez will oversee sales and marketing as well as brand and product creation, while Panaccione will focus on product development, operations, supply chain, finance and culture.

POC

Connal Grisley
Connal Grisley POC

Stockholm-based sporting goods manufacturer and protection brand POC has promoted Connal Grisley to U.S. sales manager, overseeing a dedicated team of stateside sales representatives and agents as the company expands its North American sales organization. He previously held the position of regional sales manager, covering Canada, the Pacific Northwest and New England.

Manufacturing

Fruit of the Loom

Russell Athletic and Jerzees owner Fruit of the Loom announced Tony Iannuzzi, senior vice president of apparel, is retiring after a 36-year career with the global holding group. Iannuzzi will be succeeded by Scott Daley, onboarding Nov. 3 as the senior vice president of brands. Daley will oversee brand strategy, execution and profitability for several portfolio brands, including Vanity Fair Lingerie and Global Spalding, in the U.S. and Canada. He joins after spending nearly 30 years at Reebok, where he ultimately served as general manager for the USA.

Technology

Smartex

Smartex, a Portuguese startup focused on automating production processes for knitwear manufacturers, has named Max Easton as CEO of the company, co-founder Gilberto Loureiro posted on LinkedIn. Loureiro will continue serving the hardware-based software company as president, focusing on strategic initiatives for its next growth phase.