Q: Do I have to hold and protect sensitive customer data if I offer an identity protection solution?
Organizations often prefer not to manage sensitive identity data directly. If that’s one of the reasons holding you back from providing identity protection to your customers, we have some good news: with Iris, you don’t have to touch that data.
We offer two options for managing user data, so you can decide how user data flows:
• Client-Handled (Machine-to-Machine or M2M): Data flows from the user to your system, then to Iris – ideal for clients who prefer full control.
• Iris-Handled (Browser-to-Machine or B2M): Data flows directly between users and Iris, minimizing handling responsibilities for your organization.
Whichever flow you choose, you can be sure that Iris uses maximum security and encryption to keep all user data safe. And if you do decide M2M is right for your business, we provide expert guidance to help you build a secure customer journey.
Q: How do companies integrate identity protection into their digital ecosystems?
Organizations can integrate one or more of Iris’ identity protection solutions using:
• Iris’ API Suite
• SDKs
• Embeddable Micro-Experiences
These integration methods allow companies to add identity protection capabilities to mobile apps, online portals, or customer dashboards – while also providing the flexibility to control the experience deeply or launch a solution quickly, with very little lift or dev resources needed.
Q: What is the business value of embedding identity protection?
Embedding identity protection directly into existing digital platforms allows organizations to offer meaningful security benefits in a way that aligns with how customers already engage with their products.
This approach not only improves accessibility, but also drives stronger adoption and engagement. In fact, Iris’ 2026 ICC Survey found that 75% of consumers would use identity protection tools if they were integrated into a digital ecosystem they already use, with 38% saying they would actively prefer that experience over a standalone solution.
For many partners, integrated programs also become valuable business drivers. One Iris partner leveraged Iris’ dark web monitoring API to enhance their all-in-one mobile security service, deepening the customer relationship and driving more revenue.
Q: How does identity protection increase customer retention?
Identity protection services help strengthen trust by demonstrating that organizations are actively working to protect their customers from fraud, identity theft, and scams.
This added value can significantly improve retention. As an example, one financial services partner reported retaining 50% of customers who activated their identity protection product, while an insurance client saw a 78.7% increase in customer retention among members enrolled in credit monitoring services.
As trust becomes a differentiator, this added layer of protection is increasingly valued – 84% of consumers say they feel secure online according to Iris’ 2026 ICC Survey, yet only 29% follow all best practices, creating a clear opportunity for organizations to step in and support their customers.
Q: Why should financial institutions offer identity protection?
Financial institutions are often the first place consumers turn when fraud occurs. Offering identity protection can help banks and credit card providers:
• Strengthen customer trust
• Reduce fraud-related service costs
• Differentiate their digital banking experience
• Increase customer engagement and loyalty
• Provide proactive protection against scams and identity theft
As digital banking grows, identity protection is becoming a natural extension of financial security services.
Q: How can insurance carriers bundle identity protection into their products?
Insurance carriers can integrate identity protection into existing products such as:
• Homeowners insurance
• Cyber insurance policies
• Identity theft insurance riders
• Premium membership or loyalty programs
These bundled offerings allow insurers to provide preventive protection alongside financial reimbursement, creating additional value for policyholders.
