EXEC: Hoka Parent and Nike Inc. Stocks Downgraded on Potential GLP-1 Adoption Effect
EXEC: L.L.Bean Sees Flat Sales for Third Straight Year; Employee Bonus Shrinks
EXEC: Wolverine Worldwide CEO Sees Saucony as a “Disruptive Challenger Brand”
EXEC: Yeti Holdings CEO Sees Brand Riding Broad-Based Strength into Second Quarter
EXEC: Canada Goose Easily Crushes Revenue and Earnings Estimates for Fiscal Q4
SGB Update

Stio Hires Seven Regional Sales Agencies; Costigan Named NSM Wholesale
The outdoor lifestyle brand based in Jackson, Wyoming appointed seven regional sales agencies across the U.S. to better support its wholesale partners. In conjunction with the expanded wholesale strategy, Stio also promoted Kevin Costigan to national sales manager of wholesale.

On Brand Opens First Store in Sweden
On opened its first store in Sweden, building on the Swiss brand’s retail openings in cities including Shenzhen, Kuwait, Seoul, and London.

Newton Golf’s Q1 Loss Expands on Growth Investments
Newton Golf Company, Inc. reported revenue in the first quarter totaled $1.0 million, down 18 percent from $1.2 million in the prior-year quarter due to temporarily reduced manufacturing capacity and delayed order fulfillment associated with operational initiatives implemented during the quarter to support future growth opportunities.

Nobull Hires Chief Marketing Officer and Chief Commercial Officer
Allison Giorgio was most recently chief marketing officer at Wellness Pet Company. Prior to that, she spent more than 17 years at Puma. Joe Martin comes to the company from Fossil Group, where he served most recently as chief commercial officer. Prior to that he spent more than 10 years at Adidas.

Merrell and Saucony Parent Raises FY Outlook on International Sales Increases
Growth was again driven by the company’s consolidated International business, which grew in strong double digits for the period and represented 54.5 percent of total sales, or 410 basis points higher share than Q1 last year.
SGB Executive

EXEC: Hoka Parent and Nike Inc. Stocks Downgraded on Potential GLP-1 Adoption Effect
From a category perspective, the Wells Fargo analyst sees footwear and athletic apparel as “underperformers” within the movement toward GLP-1 adoption. As a result, he said he has become “more negative” on footwear and athletic stocks. He downgraded Nike Inc. to Equal Weight from Overweight and Deckers Outdoor to Underweight from Equal Weight.

EXEC: L.L.Bean Sees Flat Sales for Third Straight Year; Employee Bonus Shrinks
L.L.Bean’s sales were flat in 2025 for the third straight year, totaling $1.7 billion. In recognition of these results, L.L.Bean’s Board of Directors approved a performance bonus of 6 percent of annual pay for its approximately 5,700 year-round employees.

EXEC: Wolverine Worldwide CEO Sees Saucony as a “Disruptive Challenger Brand”
The Lifestyle category, an important growth category that represents less than one-quarter of brand’s business today, according to Wolverine Worldwide CEO Chris Hufnagel, continues to stoke heat around the world.

EXEC: Yeti Holdings CEO Sees Brand Riding Broad-Based Strength into Second Quarter
Yeti raised its earnings guidance for the year after President and CEO Matt Reintjes told analysts Yeti is back to delivering oversized growth, with wholesale delivering its best quarterly performance in over three years, drinkware returning to growth in the U.S., and demand for soft cooler and bags outstripping supply.

EXEC: Geox Sees First Quarter Sales Slump 12.5 Percent
The Italian footwear brand, reported sales totaled €165.3 million ($193mm) in the first quarter, down 12.5 percent on a reported basis and 12.6 percent at constant exchange rates.





























