SGB Update

Stio Hires Seven Regional Sales Agencies; Costigan Named NSM Wholesale

The outdoor lifestyle brand based in Jackson, Wyoming appointed seven regional sales agencies across the U.S. to better support its wholesale partners. In conjunction with the expanded wholesale strategy, Stio also promoted Kevin Costigan to national sales manager of wholesale.

On Brand Opens First Store in Sweden

On opened its first store in Sweden, building on the Swiss brand’s retail openings in cities including Shenzhen, Kuwait, Seoul, and London.

Newton Golf’s Q1 Loss Expands on Growth Investments

Newton Golf Company, Inc. reported revenue in the first quarter totaled $1.0 million, down 18 percent from $1.2 million in the prior-year quarter due to temporarily reduced manufacturing capacity and delayed order fulfillment associated with operational initiatives implemented during the quarter to support future growth opportunities.

Nobull Hires Chief Marketing Officer and Chief Commercial Officer

Allison Giorgio was most recently chief marketing officer at Wellness Pet Company. Prior to that, she spent more than 17 years at Puma. Joe Martin comes to the company from Fossil Group, where he served most recently as chief commercial officer. Prior to that he spent more than 10 years at Adidas.

SGB Executive

EXEC: Hoka Parent and Nike Inc. Stocks Downgraded on Potential GLP-1 Adoption Effect

From a category perspective, the Wells Fargo analyst sees footwear and athletic apparel as “underperformers” within the movement toward GLP-1 adoption. As a result, he said he has become “more negative” on footwear and athletic stocks. He downgraded Nike Inc. to Equal Weight from Overweight and Deckers Outdoor to Underweight from Equal Weight.

EXEC: Yeti Holdings CEO Sees Brand Riding Broad-Based Strength into Second Quarter

Yeti raised its earnings guidance for the year after President and CEO Matt Reintjes told analysts Yeti is back to delivering oversized growth, with wholesale delivering its best quarterly performance in over three years, drinkware returning to growth in the U.S., and demand for soft cooler and bags outstripping supply.