Technical optimization
Search Engine Land is your source for technical SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Our coverage spans essential technical elements, including core web vitals, structured data implementation, and Google Search Console tips.
Whether you’re focused on optimizing page speed, improving page experience signals, or perfecting your XML sitemap, you’ll find the authoritative insights you need to succeed.
We dive deep into critical technical factors like robots meta tag configuration, internal linking strategies, and comprehensive site audits to ensure search engines can effectively crawl your site.
Our experts regularly share proven methods for managing duplicate content, optimizing page load performance, and implementing proper head section markup for maximum search visibility.
From basic technical foundations to advanced optimization techniques, we provide the knowledge you need to build and maintain high-performing websites.
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Robots.txt and SEO: What you need to know in 2026
A practical look at modern robots.txt use, from allow and disallow logic to wildcards, crawl-rate control and avoiding common pitfalls.
Indexability: Make sure search engines can actually find and rank you
Learn what indexability means, how it differs from crawlability, and how to fix common indexation issues. Ensure your most valuable pages appear and perform in Google’s index.
Canonicalization and SEO: A guide for 2026
Learn how to manage duplicate content, streamline indexing, improve crawl efficiency, and more with these canonicalization best practices.
Faceted navigation in SEO: Best practices to avoid issues
Faceted navigation helps users but can confuse crawlers. Learn how to manage filters, prevent duplicate content, and keep your site SEO-friendly.
The end of the web? Goodbye HTML, hello AIDI!
Why the web as we know it may fade and what AI, personal agents, and data interfaces mean for publishers, SEO, and commerce.
The rise and fall of FAQ schema – and what it means for SEO today
Once an SEO win, FAQ schema is now limited to government and health sites. Here’s how to keep your FAQs visible in search and AI.
Regex for SEO: The simple language that powers AI and data analysis
From Google Search Console to LLMs, regex helps structure and interpret text data efficiently. See how it connects SEO and AI workflows.
Index bloat in SEO: What it is & how to fix it
Too many low-value pages in Google’s index? Learn what index bloat is, how it hurts SEO, and the steps to clean up your site for better crawl efficiency.
The agentic web is here: Why NLWeb makes schema your greatest SEO asset
Microsoft’s NLWeb bridges websites and AI agents. Learn how to make your schema work harder — powering smarter discovery and visibility.
How to execute a multi-location website redesign without losing traffic
Discover the key elements of a multi-location website redesign that will protect your SEO and drive long-term success.
Your crawl budget is costing you revenue in the AI search era
Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies.
Hreflang: The hidden crisis in international SEO
Hreflang tags help Google serve the right language pages. Learn what they are, why they matter, and how to implement them for global SEO visibility.
Robots.txt: SEO landmine or secret weapon?
Robots.txt tells search engines what to crawl—or skip. Learn how to create, test, and optimize robots.txt for better SEO and site management.
Google sends 831x more visitors than AI systems: Report
AI bots outpace Microsoft Bing in traffic, but send almost no visitors, driving up publisher costs and fueling new content access battles.
A checklist for effective SEO QA
Integrate SEO QA into engineering workflows to catch technical issues early, safeguard visibility, and maximize existing development work.
How AI search responds when you make a site more crawlable
Crawl waste cleanup boosted AI search visibility by up to 10% – with a small ChatGPT dip. Sitemap fixes and IA clarity drove results.
Too many redirects: How to fix loop errors and protect SEO
Redirect chains and loops slow sites and hurt rankings. Learn what causes “too many redirects,” how to fix errors, and best practices for clean redirects.
Hidden prompt injection: The black hat trick AI outgrew
Invisible prompts once tricked AI like old SEO hacks. Here’s how LLMs filter hidden commands and protect against manipulation.
Image optimization for SEO: A complete guide for beginners
Don’t let images slow you down. Learn how to optimize images for faster load times, better rankings, and improved accessibility in search results.
Site architecture: Creating a website structure that ranks
A strong site architecture boosts crawlability, UX, and rankings. Learn how to structure your site for SEO success, from navigation to internal linking.
Log file analysis for SEO: Find crawl issues & fix them fast
Unlock hidden SEO insights with log file analysis. Learn how to track crawler behavior, spot indexing problems, and optimize your site for search engines.
XML sitemaps: What they are & why they matter for SEO
Help search engines crawl your site smarter. Learn what an XML sitemap is, how to create one, and why it’s essential for SEO and site visibility.
JavaScript SEO: How to make dynamic content crawlable
Struggling with indexing issues? Learn how search engines handle JavaScript, what to fix, and how to ensure your dynamic content gets discovered and ranked.
Crawling for AI search: Balancing access, control, and visibility
Crawling has always shaped visibility – but AI search raises the stakes. Learn how to stay seen without losing control.
Lazy loading explained: Speed up your site & UX fast
Improve load times and boost SEO with lazy loading. Learn how it works, when to use it, and how to implement it without breaking your site experience.
No, llms.txt is not the ‘new meta keywords’
SEOs ignored meta keywords for good reason, but llms.txt is different. Understanding how could shape your AI visibility tomorrow.
Crawlability 101: Fix SEO to get seen by search engines
Crawlability refers to how easily search engines access your site. Learn what it is, why it matters, and how to fix crawl issues that hurt SEO.
Google Search Console URL Inspection tool: 7 practical SEO use cases
The URL Inspection tool reveals more than indexing status. Use it for live testing, debugging canonical conflicts, and more.
llms.txt isn’t robots.txt: It’s a treasure map for AI
Not just another SEO file – llms.txt curates your site’s best AI-digestible content for inference. Here's how to use it.
What is technical SEO? The definitive guide
Learn what technical SEO is, why it matters, and how to optimize your site for speed, crawlability, indexation, and structured data—all in one expert guide.
How to fix technical SEO issues on client-side React apps
Uncover rendering and indexing issues caused by a React client-side-powered app and how to prevent SEO nightmares.
Vibe coding with AI tools: A marketer’s guide
You don’t need to write code to build great sites. Organize prompts, files, and workflows so AI can handle web development at scale.
Domain extensions and SEO: What you need to know
Understand how TLDs, ccTLDs, and branded domains influence rankings, trust, international reach, and more.
Meta tags for SEO: What you need to know
Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your content.
Why your site got deindexed from Google and what to do about it
Deindexing isn’t always a penalty. Learn how technical SEO mistakes, crawl issues, and content quality affect Google indexing.
Pagination and SEO: What you need to know in 2025
Learn how search engines handle paginated content, plus tips to prevent indexing issues and boost crawl efficiency.
How to build a better, smarter, more discoverable site architecture
Learn how to use Screaming Frog, ChatGPT, and Relume to create visualization charts and build a hierarchical navigation menu with wireframes.
When and how to use knowledge graphs and entities for SEO
Learn when using entity-based SEO strategies can give you an edge – and how to implement them without wasting effort.
A guide to web crawlers: What you need to know
Your website is being crawled right now. Find out which bots are helping your SEO, which ones are hurting it, and how to take control.
Technical SEO post-migration: How to find and fix hidden errors
Migrations can break your site in ways you never expected. Address SEO issues before they cost you rankings, traffic, and conversions.