Google fixed month-long delay with page indexing report
Google Search Console is once again sending out page indexing issue notifications as well.
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Barry Schwartz's latest articles
Google Search adds read more links to search result snippets
Not all, but many of the search result snippets contain read more links that take you to sections of a web page.
Google clarifies canonicalization with JavaScript
Google added a section on canonicalization best practices for JavaScript to the JavaScript SEO best practices document.
Google says doing optimization for AI search is ‘the same’ as doing SEO for traditional search
Build great sites, great content, for your users, according to Nick Fox, SVP of Knowledge and Information at Google.
Google fixes weeks-long Search Console Performance report delay
After several weeks of delayed data, the report now appears to be fixed, with delays of two to six hours instead of more than 70.
Google says don’t use JavaScript to generate a noindex tag in the original page code
Google updated its JavaScript SEO basics documentation to clarify that may skip rendering and JavaScript execution.
Google December 2025 core update rolling out now
This was the third core update and fourth confirmed Google update in 2025. The December core update will take up to three weeks to rollout.
Google rolling out Preferred Sources globally and announces Spotlighting subscriptions
Spotlighting subscriptions are coming to Gemini first and then AI Mode and AI Overviews within Google Search.
Google updates links in AI Mode and expands Web Guide test in all tab
Google AI Mode now has more useful inline links while Google's expanded Web Guide is faster and surfaces smarter, deeper results.
Google Discover now less aligned with search rankings
This seems like a change to what content Google prioritizes for the Google Discover feed.
Google confirms it releases smaller, unannounced core updates
Plus, a major Google core update is coming soon, which could bring significant ranking changes as it rolls out.
Google Search Console performance reports adds weekly and monthly views
This lets you drive deeper giving you more granular data in the Search Console reports.
Google Search Console Insights integrating social channels
This is currently an experiment and rolling out to a limited number of sites.
Google Search Console tests “AI-powered configuration” to create dynamic reports
You can type what data you want to see on a report and Google will instantly create it for you.
Google Discover pushing users into AI Mode
When you read an article from Discover, Google wants you to switch to AI Mode. This also applies to any page you open in Google's Android app.
Google home page search bar upload feature goes directly to AI Mode results
It does feel like AI Mode will be Google's default search experience sometime in the future.
ChatGPT is currently down for many
OpenAI confirmed the issue and wrote, "We’re currently experiencing issues."
Gemini 3 and Nano Banana Pro expanding to more searchers
Gemini 3 is available in 120 countries in English, after launching in the U.S. just a couple of weeks ago.
Google tests pushing searchers from AI Overviews with follow up questions to AI Mode
This brings AI Mode more directly into Google Search and sadly, will likely result in fewer clicks to websites.
Google Search Console Index Coverage report delayed
This is just a reporting issue and indexing is working as expected.
Gemini 3 now used for some queries in AI Mode
This is only live for Google AI Pro & Ultra subscribers in the U.S.
Google Business Profiles adds scheduling and multi-location publishing to Google Posts
This should make managing your Google Posts on your local Google Business Profile easier.
Google: SEM and SEO will need to coevolve with search since SEO is not dead
Gary Illyes from Google also admitted "the change is hard to accept nonetheless."
Google Search to route complex queries to Gemini 3
Plus, Google's Jonathon Heard said Google is thinking about breaking AI Mode and AI Overview details in Search Console in the future.
Google Search Console adds branded queries filter
You can filter your performance reports and there are new insights reports - this is a gradual rollout.
Google Maps adds know before you go, trending in explore tab and more
Reviewers can also now use a nickname and not their real name when leaving a Google review.
Google releases Gemini 3 – it already powers AI Mode
Google said Gemini 3 is the "most intelligent model, that combines all of Gemini’s capabilities together so you can bring any idea to life."
Google can book your flights, hotels and dinner reservations using AI
Plus, Google added new travel AI tools with Canvas and ways to find deals.
Google Search Console rolls out custom annotations for performance reports
After many months of testing, the feature is finally live.
Google releases AI shopping updates for the holidays
Google's holiday AI updates include new AI Mode responses, Gemini shopping, agentic calling, and agentic checkout.
Google Discover fixing fake AI spam problem
After many complaints with the quality of the Google Discover feed, Google is promising a fix is in the works.
Google shipping and returns policies in Search Console or using new markup
You don't even need a Google Merchant Center account to add this information anymore.
With negative review extortion scams on the rise, use Google’s report form
Last month, Google launched a form to report negative review extortion scams and it seems to work.
Google’s new AI tool touts creating optimized content in a scalable way
Google recently promoted one of its new AI tools named Opal and the language used has SEOs and content creators scratching their heads.
Microsoft brings AI Search to Copilot with emphasis on citations
Microsoft said the Copilot responses now include "prominent, clickable citations and the option to see aggregated sources."
Google to remove more search features including practice problems, nutrition facts, nearby offers and more
Google said these features "aren't being used very often and aren’t adding significant value to users."
Google adds Chrome Web Store user agent
Google added a new user agent to the Google user-triggered fetchers named Google-CWS.
Google says verify your cloud hosting provider with Search Console
If you are hosting images, videos or other content on third-party cloud services, you probably want to verify those in Search Console.
Microsoft Advertising advertiser console down
This impacts the web UI, but other interfaces are currently up. This does not impact ad serving.
Google Business Profiles What’s happening feature expands
It is now available for multi-location restaurants, not just single-location restaurants.