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371 просмотров5 страницCoca-Cola's BCG Matrix Analysis
The BCG matrix categorizes products in a company's portfolio into four categories based on their market share and growth rate: Stars, Cash Cows, Question Marks, and Dogs. The document provid…
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371 просмотров5 страницCoca-Cola's BCG Matrix Analysis
The BCG matrix categorizes products in a company's portfolio into four categories based on their market share and growth rate: Stars, Cash Cows, Question Marks, and Dogs. The document provides examples of Coca-Cola products that fall into each category, including Thumps Up and Maaza as Stars, Coca-Cola and Limca as Cash Cows, Fanta and Sprite as Question Marks, and Diet Coke and Minute Maid as Dogs. It also summarizes the characteristics and business strategies associated with products in each category.
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371 просмотров5 страницCoca-Cola's BCG Matrix Analysis
The BCG matrix categorizes products in a company's portfolio into four categories based on their market share and growth rate: Stars, Cash Cows, Question Marks, and Dogs. The document provid…
Загружено:
Vaibhav Kapoor5