The 50 Greatest Men’s Colognes of All Time

Perfumer: Quentin Bisch

Key Notes: Bergamot, frankincense, juniper berries, myrrh, cedarwood, vanilla, patchouli

It’s fitting that this list should start with one of the year’s leading debutes. Decision is an instant benchmark: a scent with mass appeal from a house known for a very niche offering. We’re calling it now: In another 10 or 15 years, this could be the #1 spot on the roster. Its aromatic profundity is so singular that Decision will be duped into oblivion—the ultimate compliment for a master nose like Quentin Bisch.

Perfumer: Christopher Sheldrake

Key Notes: Amber, coriander, oregano, bay leaf, patchouli, sandalwood, vanilla

Now a cult favorite, this turn-of-the-millennium niche masterpiece influenced an amber wave across the 2000s. But it stands out today in large part thanks to its herbaceous opening, punctuated by the green freshness of coriander and bay leaf. It’s a fitting reminder that even the scents we think are classics now were once innovative and distinct.

Perfumer: Rodrigo Flores-Roux

Key Notes: Neroli, bergamot, lemon, amber, jasmine, orange flower

This luxury citrus is a centerpiece in Tom Ford’s Private Blend lineup, its turquoise bottle as iconic as its transportive beachiness. It’s one of many scents on this list designed to smell like an Italian vacation, which suggests that for perfumers, there is somewhere they’d rather be.

Perfumer: Uncredited

Key Notes: Rose, Virginian cedar, vetiver, musk

One of two Byredo registers on this list, Super Cedar uses wood as texture, rather than heft. It is an A+ in genderless perfumery, as clean as CK One and as restrained as Byredo’s own Bal d’Afrique. But it also celebrates a somewhat overlooked ingredient in modern perfumery: Cedar is the backbone of many a stellar fragrance, and it was encouraging to see our voters acknowledge as much, however implicitly, by putting this on the list.

Perfumer: Pierre Bourdon

Key Notes: Aldehydes, coriander, leather, patchouli, vanilla, oakmoss

Kouros is sweaty, animalic, and daring. Its use of civet to create a slightly unclean and musky aroma was polarizing, but that didn’t stop it from becoming one of the best-selling men’s scents in the 1980s. Well-behaved fragrances rarely make history, and this scent is a reminder that Saint Laurent himself loved nothing so much as a little dose of provocation.

Perfumer: Bernard Chant

Key Notes: Aldehydes, artemisia, bergamot, leather, oakmoss, patchouli, amber

This leather-chypre potion set the stage for American masculine perfumery and was the first designer fragrance sold in U.S. department stores. The fact that you can still get it at Macy’s—and catch a whiff of it in the right corporate elevator—is as much a testament to its success as its place in the hearts of our voters.

Perfumer: Benoist Lapouza

Key Notes: Cognac, cinnamon, tonka bean, oak, praline, vanilla

You cannot log onto Reddit’s r/Colognes without half a dozen guys showing off their bottles of Angels’ Share. You also can’t ask an international roster of fragrance experts for their opinions on the best scents of all time without getting this as a response. This cognac cologne is the pivotal boozy gourmand, a rapturous best seller that’s a tribute to Kilian Hennessey’s own familial legacy.

Perfumer: Pierre Wargnye

Key Notes: Lemon, bergamot, lavender, juniper, coriander, cedarwood, pine

This once-ubiquitous fougère ruled the roost in the ’80s and is deserving of a resurgence. (And if shoulder pads, pleated trousers, cigarettes, and everything else from the ’80s has made a comeback, why not this spicy-lavender swag juice?)

Perfumers: Anne Flipo, Pierre Wargnye, Dominique Ropion

Key Notes: Cardamom, bergamot, lavender, cedarwood, vetiver, caraway

This seductive cardamom cologne rewrote the book on “sexy designer” and “sexy date night” essences. For millennials, it is one of the most familiar scents of the 2010s, and it paved the way for the notion of the olfactory wardrobe: separate scents for different occasions. This is one you wouldn’t wear before 6 p.m. on a Friday—unless you were feeling particularly adventurous.

Perfumer: Jean-Paul Guerlain

Key Notes: Lemon, bergamot, tobacco, nutmeg, vetiver, cedar, oakmoss

This green, fresh fragrance set the benchmark for modern vetiver fragrances, turning the Haitian grass into a globally beloved ingredient. It also set the stage for perfumers to spotlight singular ingredients in compelling ways. Yes, this scent uses a variety of spices, wood, and citrus, but they all act in service to the fragrance in the titular role.

Perfumer: Jacques Polge

Key Notes: Lavender, rosemary, petitgrain, geranium, clary sage, vetiver, cedarwood

This platinum remix of Égoïste sharpened the barbershop fougère into something more modern, with a metallic top note that gets softer over the course of the day. Its gentlemanly refinement stood in contrast to the bombastic, personality-driven scents of the 1990s and early aughts. Today, it still reads as smart, sophisticated, and self-assured.

Perfumer: Roja Dove

Key Notes: Grapefruit, lemon, thyme, blackcurrant, vetiver, cedarwood, musk

Performance meets prestige: Elysium is a luxe spin on the fresh-woody category, offering refinement where Bleu de Chanel and Dior Sauvage brought brute force. This one is a masterclass in artistry, and proof that even ultra-niche houses can play in commercial territory.

Perfumer: Bertrand Duchaufour

Key Notes: Aldehydes, metallic notes, beeswax, oakmoss, lavender, tonka bean, leather

While plenty of the fragrances on this list transport you to an idealized version of, say, an Italian coastline, this scent is even more specific. It’s a barbershop fougere designed to evoke a tailoring workshop on London’s Savile Row. Imagine the scent of holding a steam iron against a piece of gray flannel, and you’re 85 percent of the way there. It’s a stunning interpretation of a very specific inspiration, a quality that not many perfumers or fragrance houses have quite been able to capture before or since it debuted.

Perfumer: Paul Léger

Key Notes: Honey, cinnamon, patchouli, leather, civet, oakmoss, vetiver

Gentleman is one of the more confusing fragrances to shop for; Givenchy’s nomenclature is a repetitive mouthful, and this all-time classic was rebooted (wonderfully) in 2018. But let’s celebrate the original masterpiece: Animalic civet and leather, dank patchouli and oakmoss, spicy cinnamon and sweet honey made it equally carnal, edible, and inimitable.

Perfumer: In-house perfumer

Key Notes: Bergamot, lemon, lavender, honey, cinnamon, cashmeran, tobacco leaf, tonka bean, vanilla

Xerjoff’s best-smeller is positively ingestible, from its gourmand cinnamon-honey-vanilla to its smoky tobacco leaf. This is one of the world’s (and web’s) favorite niche labels, and Naxos is a gateway to its avant-garde perspective.

Perfumer: Alberto Morillas

Key Notes: Grapefruit, bergamot, mandarin, juniper, rosemary, oakmoss

The definitive Mediterranean masculine scent of the early aughts, and a transportive perennial player (for when your mind is on Sicilian island time). Important note: D&G reformulated its Light Blues in 2025, to last longer on skin and increase its sillage. Original perfumer Morillas oversaw that process. The general consensus is that the relaunch has more a profound citrus punch in the opening, and a longer trail from its aromatic/woody notes.

Perfumer: Annick Menardo

Key Notes: Apple, cinnamon, geranium, sandalwood, cedarwood, vetiver, vanilla

This “apple pie” cologne defined an era of approachable yet seductive scents, and also helped pave the way for the current verve for gourmand fragrances. It remains Boss’s flagship, and thanks to the delightful formula Annick Menardo devised for the original, it’s been reimagined dozens of times without losing charm.

Perfumer: Jean-Claude Ellena

Key Notes: Bitter orange, bergamot, cardamom, cedarwood, vetiver, oakmoss

Déclaration is intellectual yet intimate, and its late-’90s launch offered guys an elegant alternative to the louder ’90s blockbusters, including Jean-Paul Gaultier’s Le Male, Hugo Boss Bottled, Mugler’s A*Men. Part of the reason so many people like it is that it has a somewhat dissonant quality: the bitter citrus notes shouldn’t work so well with the softness of the cedar and oakmoss, but in this formula they get along famously.

Perfumer: Uncredited

Key Notes: Lemon, orange, bergamot, lavender, rosemary, neroli

Yes, you read that right: This citrusy-fresh essence dates back to 1792, and remains the quintessential aftershave splash—and the reason so many barbershop scents rely on lavender and rosemary for a sense of masculine freshness. It’s also the reason we call cologne cologne: it was developed in Cologne, Germany, and did as much to put the city on the map as Kölsch beer and its iconic cathedral.

Perfumer: Olivier Creed and Pierre Bourdon

Key Notes: Lemon, verbena, violet leaf, iris, sandalwood, ambergris

Creed’s Pre-Aventus classic, if you will. Green Irish Tweed, originally created as an olfactory homage to actor Cary Grant, is one of the fragrance industry’s most established fougeres. Its early connection to Hollywood royalty eventually helped it become a favorite among real royalty: King Charles III is among the well-documented list of devotees. As for its scent, think what Gordon Gekko would wear to assert his fresh, bold dominance in the boardroom.

Perfumer: Geza Schoen

Key Notes: Tobacco leaf, leather, sandalwood, bergamot, clary sage, suede, ambergris

This rousing scent blends London refinement and South American sensuality, putting the smoky allure of tobacco leaf center stage alongside leather, sage, and amber. It is perhaps Ormonde Jayne’s best masculine scent, and has helped to earn this English house a cult devotion.

Perfumer: Geza Schoen

Key Notes: Iso E Super (single aroma-molecule dominant profile)

Schoen’s single-molecule revolution proved minimalism could be magnetic (and transformative from one person to the next). Because Iso E Super has a unique ability to enhance your own personal aroma, it smells different on everyone. Escentric Molecules seduced millions into asking “what are you wearing?” while reshaping niche perfumery.

Perfumer: Jorge Lee

Key Notes: Pineapple, grapefruit, bergamot, cedarwood, patchouli, oakmoss, woody notes

Do not mistake Hacivat’s pineapple prowess as Creed Aventus fan service: This extrait helped thrust Turkiye’s premiere niche house, Nishane, into the global spotlight, and is a fitting frontispiece for its masterful lineup. It has a quiet confidence about it that so many would-be signature scents can’t espouse, and what we love about it is that you have to get a little closer to whoever’s wearing it to appreciate its combination of fresh ingredients and woody notes.

Perfumer: Francis Kurkdjian

Key Notes: Saffron, jasmine, ambergris, cedarwood, fir resin

The viral “cotton candy” scent became Maison Francis Kurkdjian’s calling card and one of luxury’s best sellers. It originally was a gift to Baccarat clientele, but became such a sensation that the company and the fragrance house agreed it deserved a wider release. It’s the reason so many scents now include saffron, and has helped more guys lean into the gourmand trend that’s dominating fragrance broadly these days.

Perfumer: Olivier Gillotin

Key Notes: Tobacco leaf, vanilla, tonka bean, cocoa, dry fruit accord, woody notes

Opulence in a bottle. One of the early scents from Tom Ford’s now beloved fragrance line, Tobacco Vanille helped usher in an unapologetically bold era in fragrance making. Its smoky aroma and rich, warm woodiness was a sophisticated antidote to the orderly cleanliness of so many fragrances that were popular in the aughts. It was stellar then, and it’s still charming to encounter now.

Perfumer: Pierre Negrin

Key Notes: Bergamot, oregano, amber, frankincense, myrrh, leather, oud

“The Blue Beast,” as it’s known, embodies Amouage’s reputation for maximalist Middle Eastern grandeur. It’s a complex combination of wood, spice, and incense, and it has a reputation for casting a long trail behind whoever wears it. This is not a fragrance for wallflowers, but if you want to stand out and get noticed, it’s a surefire way to do just that.

Perfumer: Dominique Ropion

Key Notes: Rose, blackcurrant, raspberry, patchouli, sandalwood, incense, musk

On this best-of list, Portrait of a Lady could be a stand-in for many other editions from Frederic Malle. But it deserves the house’s top spot, as this magnum opus is pure niche artistry. Don’t let the name fool you—it’s a rose scent that smells amazing on men, thanks to its trend-setting combination of the flower with masculine notes of sandalwood and patchouli.

Perfumers: Christophe Raynaud, Olivier Pescheux, Michel Girard

Key Notes: Blood mandarin, cinnamon, rose, leather, amber, patchouli

A fitting follow-up to Eros on this list: The cheeky gold-bar scent is one of the most omnipresent eaus and inimitable vessels, and its arrival presaged just how much guys would one day get into the alluring scent of leather. Dozens have tried to emulate its sweet success, but the original still stands out for its intensity and audacity all these years later.

Perfumer: Aurélien Guichard

Key Notes: Mint, green apple, lemon, tonka bean, ambroxan, vanilla, cedar

Eros was engineered for nightclubs and the oontz-oontz. It’s a global sweet-ambroxan smash, and while its ubiquity may feel waning, Eros’ influence is eternal. Its success also cemented Aurelien Guichard as a force to be reckoned with, and he’s gone on to successfully distill other brands’ identities into bottled format, including Burberry, Gucci, and Dolce & Gabbana.

Perfumer: Rodrigo Flores-Roux

Key Notes: Australian sandalwood, sea salt accord, coconut skin, driftwood, frangipani, jasmine sambac, narcissus

Arquiste was one of the most recognized labels in our poll, and Sydney Rock Pool easily rose to the top of the charts. That may be because this brand has a unique ability to transport you. This ode to Sydney’s shoreline captures driftwood and sun cream nostalgia, cementing Arquiste’s reputation as a storytelling house with enviable breadth.

Perfumer: Jérôme Epinette

Key Notes: Bergamot, neroli, African marigold, violet, jasmine, vetiver, cedar

Byredo is one of the niche-to-mass market blueprints, having sold to Puig for a widely reported $1 billion in 2022. And while the Swedish scentmaker has a dozen Grade-A scents, much of its ubiquity was built on Bal d’Afrique. As Byredo rolls out multiple new scents each year, this woody-powdery masterpiece remains a pillar and helps prove that Swedish minimalism and strong brand DNA is a recipe for (immense) success.

Perfumer: Aliénor Massenet

Key Notes: Pink pepper, rum, tobacco leaf, vetiver, vanilla, styrax

Margiela’s Replica is one of the definitive millennial fragrance brands, and the cozy, vicey Jazz Club is its masculine anchor. The scent’s atmospheric warmth made it a first niche purchase for many men, and over a decade later, Jazz Club remains a cultural reference point for “experience in a bottle” perfumery (which is to say, it’s created a mold for many a niche label).

Perfumer: Jacques Cavallier-Belletrud

Key Notes: Citron, Calabrian bergamot, Sicilian orange, neroli, ginger, green tea, ambroxan

Louis Vuitton’s 2018 entry into men’s perfumery was one for the record books. Brands these days launch with half a dozen ill-planned eaux, but LV had a secret weapon: Cavallier-Belletrud, who injected true perspective and brand DNA into each scent. That prelude is to say: We could very well be celebrating 2018’s Orage or L’Immensité here, but each subsequent launch furthered proof that this is the designer house of the current decade. Imagination is LV’s best yet (ask any Redditor on r/colognes…) a cornerstone for any modern collector and a pillar of citrus and ambroxan that defines the current decade of colognery.

Perfumer: Jacques Cavallier-Belletrud

Key Notes: Yuzu, lemon, bergamot, tarragon, nutmeg, water lily, sandalwood

Yuzu-juicy Japanese minimalism in an iconically oblong vessel—a bottle whose shape changes as you move around it. So too does LdPH evolve with its wearer and occasion. It’s a shape shifter, but the reliable kind: It suits any occasion, whether it’s a wedding, a workplace, or a weekend away. A true global smash, to this day, 31 years later. And one of Cavallier-Belletrud’s early wins (see the next pick).

Perfumer: Daniela Andrier

Key Notes: Iris, neroli, geranium, amber, patchouli, sandalwood, cedar

The definitive modern, masculine, “clean” scent, L’Homme espoused a softer side of masculinity and revived the soapiness of many ’80s fragrances. It’s a frontrunner for most versatile scent on the entire roster, too: it has both approachability and strength. And like all things from Prada, its visual aesthetic can’t be ignored. That silver bottle looks good no matter where you put it.

Perfumers: Richard Herpin

Key Notes: Oud, rosewood, cardamom, sandalwood, vetiver, tonka bean, amber

“Which Tom Ford will score the highest?” was the biggest question we had ahead of launching this poll. But we knew the odds would favor Oud Wood. It’s become something of a quintessential oud—a note that would grow increasingly polarized with the replicas in Tom’s wake. Oud Wood is also a reference point for the niche-to-mainstream pipeline (see also, Creed, Le Labo, Diptyque, Byredo…). It’s not the only TF on our list, but it certainly deserves to be the topmost one.

Perfumer: Alberto Morillas

Key Notes: Marine notes, bergamot, neroli, calone, jasmine, rosemary, patchouli

Despite its position in this ranking, this Alberto Morillas masterpiece is often reported as the single best-selling men’s scent of all time. Its ageless, timeless, and perennial appeal make it a definitive among other signature contenders, and its jasmine-calone wake is still perceptible some 30 years later.

Perfumer: Carlos Benaïm

Key Notes: Pine, tobacco, patchouli, leather, oakmoss, artemisia, thyme

Nearly 50 years after its introduction, Polo still anchors Ralph Lauren’s fragrance lineup and endures as a distinctly American contribution to this roster of men’s classics. The pine-tobacco barbershop cologne was the scent in the ’80s and well into the ’90s—and remains a pillar of Ivy League and prep identity today (much like the RL label itself). Despite innumerable flankers by a dozen different colors and collabs, Green EDT remains the best Polo in show.

Perfumer: François Demachy

Key Notes: Calabrian bergamot, pepper, lavender, ambroxan, vetiver, patchouli, cedar

We already had Eau Sauvage in the top 10, and here is modern Sauvage—the current best-selling fragrance worldwide, for what it’s worth. (Billions, we’d posit.) This blue-ambroxan number set the mold for modern masculine scents. And in its name, Dior has built an entire grooming regimen, as well as a militia of flankers that have steadily dominated fragrance collections the world over.

Perfumer: Uncredited

Key Notes: Lemon, sweet orange, lavender, rosemary, verbena, sandalwood, patchouli

The definitive archetype for Italian heritage cologne, and proof that labels can stay alive in dire times thanks to one scent’s ubiquity; today AdP is quite strong, but Colonia remains its tentpole. Colonia was a favorite among Hollywood stars in the mid-1900s, and could stake a claim as the most influential Mediterranean scent of all time, if ever a category existed. We can’t count how many times we’ve typed the words “imagine you’re driving along the Italian coastline…” to introduce dozens of different scents; this one’s citrus-herbaceous-sandalwood essence imagined it first.

Perfumer: Jacques Huclier

Key Notes: Patchouli, coffee, caramel, chocolate, vanilla, tar

The definitive gourmand, decades ahead of its time: A*Men and its iconic blue-star emblem redefined what “masculine” fragrances could smell like in the late ’90s. It almost certainly influenced other sweet juggernauts, such as Paco Rabanne 1 Million and Jean Paul Gaultier Ultra Male. Its refillable bottle should also be noted as a benchmark… with the artful A#Men, Mugler one influenced culture, commerce, and sustainability.

Perfumer: Frank Voelkl

Key Notes: Sandalwood, leather, papyrus, cedar, cardamom, violet

OK, so both of us writing this list are millennials, and we both cut our teeth in New York City in the 2010s. So Santal 33 is in our shared olfactive biography. But, like Bleu de Chanel and pretty much every other scent in the top 10, this one’s ubiquity is in its polarity: Santal 33 is pitch perfect. We’d argue that only contrarians cut it down. Is it our favorite Le Labo scent ever? No. But is it largely to credit for the brand’s $60 million sale to Estée Lauder in 2014? Yeah. If you’ve daubed on sandalwood at any point in the last 14 years, you have this scent to thank.

Perfumer: Jean-Paul Guerlain

Key Notes: Lemon, bergamot, leather, vanilla, rose, patchouli, amber

Most great fragrance houses have an olfactory link that threads their best sellers together in a compelling, clear story. In Guerlain’s case, it’s “Guerlinade” (a signature recipe including vanilla, bergamot, tonka bean, iris, rose, and jasmine). Habit Rouge augmented the 100-year legacy of Shalimar, then pumped leather and citrus through its veins. Just don’t confuse the original with the also-fantastic 2024 release by the same name, which pronounces the rum-patchouli-vanilla base a bit more.

Perfumers: Alberto Morillas, Harry Frémont

Key Notes: Bergamot, green tea, pineapple, jasmine, musk, amber

While many fragrances atop our roster paved the way for entire fragrance families and prominent notes (like blue, aquatic, fresh, pineapple), CK One stakes its claim as the first mainstream unisex scent. Marky Mark Wahlberg joined Kate Moss in the iconic campaigns, which helped the green-tea accord in this scent dominate popular fragrances for decades to come.

Perfumer: Pierre Bourdon

Key Notes: Mint, lavender, calone/sea notes, sandalwood, oakmoss, amber

If you’ve never heard of calone before, here’s what you need to know. The chemical, developed by DSM-Firmenich and introduced in 1951, has an overwhelmingly ozonic, green scent that immediately makes you think of being by the sea. It got trendy in the 1990s thanks in large part to this scent, which kicked off a tidal wave of aquatic colognes and drowned out the long-prevailing barbershop fougères in the process. Cool Water is arguably to thank for the eventual rise of Acqua di Giò and L’Eau d’Issey Pour Homme. It also catapulted Davidoff to household-name status, elevating a spinoff of a Swiss cigar company into a global luxury lifestyle brand.

Perfumer: Francis Kurkdjian

Key Notes: Mint, lavender, orange blossom, cinnamon, tonka bean, vanilla

Le Male’s inclusion is as much about its significance as a cologne as it is about its undeniable status as a cultural icon. That sailor torso bottle is unmistakable, as is the lavender-vanilla barbershop essence that defined ’90s colognes (and nightlife). One of the best-selling men’s scents of all time, Le Male announced 25-year-old wunderkind Francis Kurkdjian (he of Baccarat Rouge fame from his eponymous house, current nose of Dior, and perfumer behind Narciso Rodriguez for Him and F by Ferragamo). To date it has spawned over 50 flankers, including the beloved Ultra Male, also by Kurkdjian.

Perfumer: Edmond Roudnitska

Key Notes: Bergamot, lemon, hedione, rosemary, vetiver, oakmoss

No, not that Sauvage—but keep scrolling, we’ll get there. This one is the original Eau: the icon that introduced the jasmine-derived molecule hedione, and which forever altered a sense of masculine freshness in perfumery. Its formula is virtually unchanged some 60 years later, as fresh as its first (and lasting) impression. And don’t let the classic looks of the bottle fool you. Eau Sauvage’s first advertising campaign was as groundbreaking as its formula, with an illustrated gentleman clad only in a towel, one eyebrow suggestively raised at the viewer. Fresh indeed.

Perfumer: Jacques Polge

Key Notes: Grapefruit, lemon, pink pepper, ginger, incense, vetiver, cedar

Shoutout to the skincare brand owner who, upon casting his ballot, emailed us to say, “I’m sure it’s just going to be Bleu de Chanel, right?” Well, yes. We gave it a Hall of Fame Grooming Award this year for good reason: Nobody ever forgets their first whiff of Bleu. Its ubiquity only polarizes because it’s so good; who doesn’t wish they came up with this accord? There’s a billion-dollar franchise built on Bleu, and it codified the modern “blue fragrance” template, that which Dior, Versace, YSL, and others had to emulate: sparkling citrus freshness grounded with smoky incense and musky diffusion. It’s going to go down in history as one of the best men’s fragrances of all time.

Perfumer: Jean-Claude Ellena

Key Notes: Orange, grapefruit, vetiver, flint, black pepper, cedar, benzoin

There are many “safe-buy” designer colognes, but none is as sophisticated as Terre d’Hermès. It has inspired a pile-on of vetiver in the two decades since its launch—not to mention many terrific flankers, best of which is Eau Intense Vetiver EDP. And while Terre d’Hermès is often deemed “a grown man’s fragrance” for its intellectual impression, this is also one of the best anchor fragrances you can gift a guy of any age, as a sophisticated signature scent.

Perfumers: Olivier Creed, Erwin Creed

Key Notes: Pineapple, birch, blackcurrant, musk, patchouli, jasmine, oakmoss

Aventus’s dominance goes beyond our poll, where it prevailed over the silver medalist by nearly 2.5x points. This scent wrote the rulebook on virality, and dupe culture was more or less built in its pineapple-tinged wake. (There are a lot of other winners on this list that owe at least a small debt to this scent’s success.) With Aventus, Creed ballooned beyond its luxury niche, and in 2023 sold to Kering for nearly $4 billion. Forget any recency bias in this poll: we define men’s fragrance as Before Aventus and After Aventus—and although Creed’s lineup is dense with A+ juice, there’s no arguing which one is top shelf.