America’s Best Loyalty Programs 2025

Loyalty programs have become a cornerstone of the modern shopping experience, offering perks and rewards designed to keep customers returning for more. From exclusive discounts to free products, these programs not only provide value to consumers, they also play a vital role in driving customer retention and brand loyalty.

Industry experts predict the global loyalty market will grow from 13 billion dollars in 2024 to 41 billion dollars in 2032, reflecting its importance to both shoppers and businesses.

With so many programs available, it can be challenging to determine which ones truly stand out. That's why Newsweek and Statista are proud to present America's Best Loyalty Programs 2025.

For this year's ranking, we surveyed thousands of loyalty program members to uncover which offerings consistently deliver the most rewarding experiences. Our methodology evaluated hundreds of programs across 39 categories measuring customer satisfaction, perceived value, customer support, trust, the likelihood of a member recommending a program to friends and family and overall benefits.

Among the 275 companies and programs spotlighted in this ranking are 7 Brew Coffee's Rewards, Amazon's Visa credit card, Columbia's Greater Rewards, Pogo, Royal Farms' ROFO Rewards, Thorntons Refreshing Rewards, Victoria's Secret Credit Card and Vitamin Shoppe's Healthy Awards.

Whether you're looking to earn points on your next coffee run or find the best travel rewards for your next getaway, this ranking will help you maximize your benefits.

* The named participating brands are just a selection. In several cases, multiple brands and subsidiaries in the awarded category participate in a single loyalty program.

LICENSING

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METHODOLOGY

The 2025 ranking of America's Best Loyalty Programs was compiled based on the results of an independent survey of customers who are members of loyalty programs of retailers or service providers in the United States. The survey was conducted using online access panels, providing a representative sample of more than 4,000 American customers. Each survey respondent gave evaluations of several brands: in total over 19,000 evaluations were collected. The survey period ran from October to November 2024.

We defined loyalty programs as all reward programs that provided the customer with a benefit when purchasing or using the products or services of the associated brands.

The survey was conducted on retailers and service providers from 39 categories, providing results for a broad spectrum of loyalty programs in traditional retail, online retail, and service segments.

The awarded loyalty programs each received an above average overall score.

The final assessment and rankings were based on six evaluation criteria:

1. Ease & enjoyment: measures the value of the perks of being in the rewards program.

2. Benefit: measures whether the rewards are - in the customers perception - worth being part of the program.

3. Overall satisfaction: measures whether personal expectations were fulfilled, and whether the customer is satisfied with the experience of the loyalty program overall.

4. Customer support: measures the level of assistance provided to customers when signing up for the program or having trouble redeeming benefits.

5. Trust: measures the trust in the loyalty program around how they use the personal data provided through the program.

6. Recommendation: measures the likelihood of recommending the program to friends and family.

DISCLAIMER

The rankings are comprised exclusively of companies that are eligible regarding the scope described in this document. A mention in the ranking is a positive recognition based on peer recommendations and publicly available data sources at the time. The ranking is the result of an elaborate process which, due to the interval of data-collection and analysis, is a reflection of the last calendar year. Furthermore, events preceding or following the period 10/15/2024-11/18/2024 and/or pertaining to individual persons affiliated/associated to the facilities were not included in the metrics. As such, the results of this ranking should not be used as the sole source of information for future deliberations. The information provided in this ranking should be considered in conjunction with other available information about companies or, if possible, accompanied by a visit to a facility. The quality of companies that are not included in the rankings is not disputed.

ABOUT STATISTA R

Statista R is a world leader in the creation of company, brand, and product rankings and top lists, based on comprehensive market research and data analysis: Statista R recognizes the best. With a team of over 100 expert analysts and in cooperation with more than 40 high profile media brands across all continents, Statista R creates transparency for consumers and business decision makers and helps companies build trust and recognition across a plethora of industries and product categories. Visit r.statista.com for further information about Statista R and our rankings.

Statista R is a division of Statista. The leading data and business intelligence portal provides an extensive collection of statistics, reports, and insights on over 80,000 topics from 22,500 sources in 170 industries. Find out more at statista.com.

The full methodology is available here.