Development of a media campaign on fetal alcohol spectrum disorders for Northern Plains American Indian communities
- PMID: 22167361
- PMCID: PMC10955521
- DOI: 10.1177/1524839911404232
Development of a media campaign on fetal alcohol spectrum disorders for Northern Plains American Indian communities
Abstract
Alcohol-exposed pregnancies are especially of concern for American Indians. The Indian Health Service reported that 47% to 56% of pregnant patients admitted to drinking alcohol during their pregnancy. In addition, rates of Fetal Alcohol Syndrome are estimated to be as high as 3.9 to 9.0 per 1,000 live births among American Indians in the Northern Plains, making prevention of alcohol-exposed pregnancies an important public health effort for this population. The goal of this article is to add to the literature on universal prevention of Fetal Alcohol Spectrum disorders by describing the development, dissemination, and evaluation of a media campaign on Fetal Alcohol Spectrum Disorders that was created by and for American Indian communities in the Northern Plains.
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- Centers for Disease Control and Prevention. (2004). Fetal alcohol syndrome: Guidelines for referral and diagnosis. Retrieved from http://www.cdc.gov/ncbddd/fasd/documents/FAS_guidelines_accessible.pdf
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- Chang G, McNamara TK, Orav EJ, & Wilkins-Haug L (2006). Brief intervention for prenatal alcohol use: The role of drinking goal selection. Journal of Substance Abuse Treatment, 31, 419–424. - PubMed
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