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. 2006 Mar 4;332(7540):519-22.
doi: 10.1136/bmj.38694.568981.80. Epub 2006 Jan 20.

Food buying habits of people who buy wine or beer: cross sectional study

Ditte Johansen  1 , Karina Friis, Erik Skovenborg, Morten Grønbaek
Affiliations

Food buying habits of people who buy wine or beer: cross sectional study

Ditte Johansen et al. BMJ. .

Abstract

Objective: To investigate whether people who buy wine buy healthier food items than those who buy beer.

Design: Cross sectional study.

Setting: Supermarkets in Denmark. Data Information on number, type of item, and total charge from 3.5 million transactions over a period of six months.

Results: Wine buyers bought more olives, fruit and vegetables, poultry, cooking oil, and low fat cheese, milk, and meat than beer buyers. Beer buyers bought more ready cooked dishes, sugar, cold cuts, chips, pork, butter or margarine, sausages, lamb, and soft drinks than wine buyers.

Conclusions: Wine buyers made more purchases of healthy food items than people who buy beer.

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Figures

Fig 1
Fig 1
Food items bought by wine and beer buyers. Food items that are highly correlated and more likely to be bought together are closer to each other
Fig 2
Fig 2
Likelihood of beer and wine buyers buying items of food. Items with an odds ratio lower than 1 are bought more often by wine buyers and items with an odds ratio higher than 1 are bought more often by beer buyers
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