Isotta Peira (@peiraisotta) – WordPress user profile

Bio

I joined Automattic in 2022 to contribute to the WordPress Community Team full-time, originally focusing on global events as a Community Engagement Specialist. My commitment has since evolved toward educational programs, where I now focus on bridge-building between the project and the next generation of users.

I am particularly passionate about bringing WordPress contribution into colleges and classrooms, helping students discover the power of Open Source early in their journeys. By advocating for WordPress Credits, I aim to ensure that the vital work done by students and educators is recognized and celebrated within our ecosystem.

I’ve always believed that sharing knowledge is our most powerful weapon against inequality. This belief is what led me to learn multiple languages and explore a career spanning translations, community management, and even running my own culinary events business.

When I’m not advocating for the future of WP in schools, you’ll find me at the beach, traveling, watching biographical documentaries, or—true to my roots—cooking and eating something delicious!

WordPress Origin Story

I was first introduced to WordPress and its community in 2019 when I needed to build a website for my culinary events business. Initially, I didn’t feel confident creating a site on my own, so I worked with a professional. While they built the site, they also taught me how to manage it; little by little, I gained confidence and began to enjoy learning about plugins and automation. I fell in love with WordPress, and I couldn’t be happier to now spend my full week working with the WordPress community!

Badges

CODE

1 badge

Plugin Developer

CONTENT

1 badge

Photo Contributor '22

COMMUNITY

6 badges

C Campus Connect Organizer '26 C Campus Connect Participant '25 Community Contributor '22 Community Team '22 WordCamp Organizer '22 WordCamp Speaker '22

PRACTICE

3 badges

C Credits Graduate '25 C Credits Mentor '25 Support Team '26

POLYGLOTS

1 badge

Translation Contributor '23

Current Job

WordPress Credits Program Lead

Jun 2025 – Present

Automattic · Full-time

I created and lead WordPress Credits, an education program by the WordPress Foundation that lets students earn academic recognition for contributing to WordPress. I work with universities, faculty, students, and a network of more than 70 mentors to bring open source contribution into the classroom and into the contributor pipeline, with partner institutions across several countries. By bringing new generations of contributors into the ecosystem, the program supports WordPress's long-term sustainability while removing barriers and opening real opportunities in tech for students worldwide.

Job History

Team Lead, Global Community Team

Sep 2024 – Mar 2025

Automattic · Full-time

Community Engagement Specialist

Jan 2022 – Sep 2024

Automattic · Full-time

Key Accomplishments

2022 to 2023 — Led meetup reactivation across EMEA and LatAm
Led the EMEA and Latin America regions of the WordPress Meetup Reactivation Project, reviving dormant groups and returning them to the chapter program. This brought 120 local communities back to life across two regions, restoring the meetups that serve as most people's first step into WordPress and contribution.

2024 — Unified the post-event attendee feedback process
Standardized post-event surveys into a single system and launched the project's first multilingual attendee survey. By letting attendees give feedback in their own language, it surfaced voices the community had been missing and gave organizers clearer, more representative insight to improve future events.

2025 — Created the Open Horizons Scholarship
Proposed and launched the Open Horizons Scholarship to fund contributors from underrepresented and economically disadvantaged backgrounds to attend flagship WordCamps as organizers, speakers, and volunteers. By removing financial barriers to the events where the community gathers, it widens who gets to shape WordPress and carries forward the access work of the Diversity Scholarship it succeeded.

2025 — Created WordPress Credits
Designed and launched WordPress Credits, an education program of the WordPress Foundation that lets students earn academic recognition for contributing to open source. It brings new contributors into the project through partner institutions and a trained mentor network, building a sustainable pipeline that connects classroom learning to lasting participation in the WordPress community.

Recent impact

Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

Last 30 days

31contributions

high6

medium25

score43

Last 90 days

92contributions

high27

medium65

score146

Last 12 months

266contributions

high119

medium147

score504

Team focus

Share of contributions across teams during the last 365 days

Time commitment

40 hours per week of sponsored contribution time

Automattic

Contributions

Type

November 2026

Nov 09 Mon · 16:18

GitHub high

Merged pull request #303 into WordPress/WPCredits:
Dashboard: joined-to-date card and growth chart now count the same students

Nov 09 Mon · 16:12

GitHub med

Submitted pull request #303 to WordPress/WPCredits:
Dashboard: joined-to-date card and growth chart now count the same students

Nov 09 Mon · 16:01

Meta high

Wrote a new post, WordPress Credits Welcomes More Than 50 Institutions, on the site WordPress News:
More than 50 educational institutions have joined WordPress Credits, giving students worldwide a way to…

Nov 09 Mon · 15:39

GitHub med

Created issue #302 in the WordPress/WPCredits repository:
Add an institution field on mentor application form

Nov 09 Mon · 13:42

Meta med

Wrote a comment on the post Making space for the next generation of WordPress builders, on the site Make WordPress Community:
A big thank you to the WCAsia and WCEU teams for joining the conversation and…

Nov 09 Mon · 13:35

Meta med

Wrote a comment on the post Making space for the next generation of WordPress builders, on the site Make WordPress Community:
I truly believe so, and it is reassuring to hear this feedback from someone like…

Nov 09 Mon · 10:32

Marketing med

Created issue #1770 in the WordPress/marketing repository:
[AMPLIFY]: Costa Rica Spanish Translations Grow After WordPress Credits Students Join Polyglots

Nov 06 Fri · 14:55

GitHub med

Created issue #300 in the WordPress/WPCredits repository:
Send custom bulk emails to selected groups of contacts from wordpresseducation.org

Nov 06 Fri · 14:25

GitHub med

Closed issue #299 on the WordPress/WPCredits repository:
[Idea]: Add anchor and table of content to https://wordpresseducation.org/sponsor-guide/

Nov 06 Fri · 14:24

GitHub med

Created issue #299 in the WordPress/WPCredits repository:
[Idea]: Add anchor and table of content to https://wordpresseducation.org/sponsor-guide/