WPPoland (Mariusz Szatkowski) (@motylanogha) – WordPress user profile

WPPoland (Mariusz Szatkowski)

Full-Stack Web Developer | WordPress & LLM/AI Spec at WPPoland

@motylanogha Gdynia, Poland joined Sep 2006

wppoland.com/en/wordpress-developer github.com/wppoland Slack: @Mariusz Szatkowski

Teams Photos Polyglots Support Training

Languages pl_PL bel sk_SK zh_CN el cs_CZ de_DE es_ES da_DK en-gb fr_FR it_IT pt_PT sv_SE uk ar es-mx id_ID ja ko_KR nb pt_BR th tr_TR vi zh_TW lt nl_NL ro_RO bg_BG et fi ga hr hu_HU lv mlt sl

Bio

WordPress developer / Front-end developer @plogins.com

Interests

bikes, books

WordPress Origin Story

Started in 2006 just to create a corporate db-based website… and here we come!

Badges

CODE

3 badges

Core Contributor '26 Meta Contributor '26 Plugin Developer

CONTENT

2 badges

Photo Contributor '22 WordPress.tv Contributor '24

COMMUNITY

3 badges

Meetup Organizer '22 WordCamp Organizer '18 WordCamp Speaker '22

PRACTICE

3 badges

C Credits Graduate '26 C Credits Mentor '26 Support Contributor '26

POLYGLOTS

2 badges

Translation Contributor '15 Translation Editor '22

Current Job

Full-Stack Web Developer | WordPress & LLM/AI Spec

Jun 2007 – Present

WPPoland

Product-engineer helping organisations deliver fast, scalable and AI-ready digital experiences. Combining WordPress/WooCommerce development with AI Agents, LLMO, and AI-first architecture.

- Frontend & backend (PHP, JS, WP REST API, ACF)
- WordPress & WooCommerce custom development (themes, plugins, data integrations)
- Performance & Core Web Vitals optimisation (LCP, INP, CLS)
- Structured data, JSON-LD, schema automation (SEO & AI context building)
- AI Overview & LLM readiness (Google AI Overviews, ChatGPT, Grok, Gemini, Perplexity)
- LLMO & AIEO: enhancing visibility in LLM-generated answers
- Multilingual setups with SEO-aware architecture
- Python + AI Agents
- Shopify, Webflow, TYPO3 for e-commerce and landing pages
- Google Stack: GTM / GSC / GA4 / BigQuery / Consent Mode
- Building and orchestrating AI Agents for content ops & lead gen
- Remote-first, cross-cultural communication with product and marketing teams

Job History

Full Stack Engineer

Oct 2025 – Present

WP-Stars

Full stack WordPress development with PHP, JavaScript, WooCommerce, Elementor, ACF Pro, multisite, custom plugins, child themes, API integrations, Mautic, Algolia, GA4, GeoIP, Redis, WP-CLI, Git.

Event Organizer

Oct 2025 – Present

CMSConf

Co-organising CMS Conf 2026, a conference for the CMS community in Gdynia, Poland.

WordPress / WooCommerce / PHP Developer

Jan 2021 – Present

Equiqo

Full-Stack Developer with custom development for WordPress, WooCommerce, HubSpot, and Shopify platforms.

Key responsibilities:
- Custom WordPress/WooCommerce/HubSpot/Shopify development
- Performance refinement, caching strategies, code minification
- Loading time optimisation
- SEO optimisations and consulting (on-page and technical SEO)
- Responsive, cross-browser web interfaces with intuitive UI/UX
- Structured data management and data schemas
- AI integrations

Tools: WordPress, WooCommerce, Shopify, HubSpot, Sage, Bedrock, Elementor, ACF, HTML, CSS/SASS, JavaScript, Tailwind CSS, PHP, Python, Node.js, Webpack, Composer, Yarn, WP-CLI, GitHub, GitLab, Asana, GTM, GA, GSC, AWS (Cognito, CloudFront), Cloudflare, Hetzner, Make.com, Zapier.

Cross-functional team collaboration, client training, structured data schemas for SEO and content discoverability.

WordPress Developer

Mar 2020 – Dec 2020

Itineris Ltd

Custom WordPress development, loading time optimisation, performance refinement, SEO consulting, responsive web interface design, structured data management.

Tools: Sage and Bedrock by Roots.io, Beaver Builder, Kirki, Webpack, Composer, Yarn, WP-CLI, HTML, PHP, CSS/SASS, JavaScript, Bootstrap, CircleCI, GitHub, ClickUp, GTM, GA, GSC, Google Optimize, Kinsta.

WordPress Developer

Nov 2019 – Feb 2020

what.

Custom WordPress development, loading time optimisation, performance refinement, SEO consulting, responsive web interface design, GTM/GSC/Google Optimize/structured data management.

WordPress Developer | Team Pilot

Jun 2016 – Oct 2019

AirHelp

Developers\' team pilot and department liaison.

- Custom WordPress development
- Responsive, multilingual websites
- AMP and load time optimisation
- SEO optimisations and consulting
- Performance refinement and enhancement
- CMS theme/template integration
- Responsive web interface design
- GTM / GSC / Google Optimize / structured data management
- Setting and managing own priorities and deliverables

Tools: Kibana, Grafana, Mixpanel, GTM, GA, GSC, Google Optimize, Dynamic Yield, Post Affiliate Pro, Ambassador, Jira, GitHub, Contentking, Redis, TeamCity, AWS.

Internet Marketing Specialist, WordPress Developer

Jul 2007 – Oct 2015

VECTOR GROUP Co.

Mobile-friendly web development, WordPress customisations, b2b-commerce and 3rd party application websites, e-mail marketing campaigns, SEM/SEO/PPC optimisation, web analytics. Employee of the year 2012.

SEO / SEM / PPC / Web Designer

Feb 2005 – Jul 2007

Ósemka Internet Media

SEM campaigns for freehosting services: 120k+ active websites, 150k+ registered users, 3.5M UU/mo (25% of all Internet usage in Poland at the time), near 1.3M page views/day - one of the leaders of freehosting services in PL.

- Traffic growth research
- Web analytics - monitoring and reporting
- Web design: services, advertisements, campaigns
- E-mail marketing
- Web development (osemka.pl, friko.pl, za.pl, jpg.pl, satyr.pl, linkr.pl, radiofriko.pl, zafriko.pl, olsztyn.com.pl, capslock.pl and more)
- SEO and PPC campaigns

Event Manager / Web Developer

Oct 2001 – Jun 2007

Andergrant.com

Event management, web development, and graphic design.