Privacy Policy

Last Modified: 09/30/2025

SCOPE OF THIS POLICY

This privacy policy describes the processing of information provided or collected on the sites and applications where this privacy policy is posted, whether on our digital properties or on applications we make available on third-party sites or platforms. It also describes the processing of guest information provided to us or collected by us offline in our physical properties, such as in our stores, theme parks, resorts, and cruise ships, or through our guest call centers. We follow this privacy policy in accordance with applicable law in the places where we operate. In some cases, we may provide additional data privacy notices specific to certain products, practices, or regions. Those terms are to be read in conjunction with this policy.

Please keep in mind that when you provide information to us on a third-party site or platform (for example, via our applications), the information you provide may be separately collected by the third-party site or platform. The information we collect is covered by this privacy policy, and the information the third-party site or platform collects is subject to the third-party site or platform’s privacy practices. Privacy choices you have made on the third-party site or platform will not apply to our use of the information we have collected directly through our applications. Please also keep in mind that our sites and applications may contain links to other sites not owned or controlled by us and we are not responsible for the privacy practices of those sites. We encourage you to be aware when you leave our sites or applications and to read the privacy policies of other sites that may collect your .

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of . The list of relevant data controllers can be found here.

(as defined in this policy) and (as defined in this policy) – and we may use personal and anonymous information to create a third type of information, (also defined in this policy). In particular, we collect:

Registration information you provide when you create an account, enter a promotion, or link your profile on a third-party site or platform with your registration account, such as your first name and surname, country of residence, gender, date of birth, email address, username, and password;

Transaction information you provide when you request information, contact Guest Services, or purchase, return, request, or exchange a product or service from us, such as your postal address, telephone number, and payment information;

Information you provide in on our sites and applications, such as your public posts;

Information sent either one-to-one or within a limited group using our message, chat, post, or similar functionality, where we are permitted by applicable law to collect this information;

Information we obtain from a third party, such as a site or platform provider, about use of our applications on third-party platforms or devices;

Location information, including precise or approximate location information provided by a mobile or other device interacting with one of our sites, applications, or physical properties (including through beacon technologies), or associated with your IP address or other online or device identifier, where we are permitted by law to process this information;

Activity information about your use, and the use by any person(s) you authorize through your account (for example, through the creation of profiles under your Disney+ or Hulu account), of our sites and applications, such as the content you view or post, how often you use our services, and your preferences;

Usage, viewing, technical, and device data when you visit our sites, use our applications on third-party sites or platforms, or open emails we send, or connect with our wireless Internet access services and other similar technologies, including your browser or device type, unique device identifier, and IP address;

Still or video images captured by cameras or readers on or around our physical properties; and

Call recordings when you call our reservation centers or other guest services phone numbers.

Accordion Toggle HOW WE COLLECT YOUR INFORMATION

We collect information you provide to us when you request or purchase products, services, or information from us, register with us (including when you link your profile on a third-party site or platform with your registration account), participate in or other activities on our sites and applications, respond to guest surveys, visit our physical properties, call our reservation centers or other guest services phone numbers, or otherwise interact with us using one or more devices. You may provide information in a variety of ways, including by typing or using voice commands.
We collect information through a variety of technologies, such as cookies, Flash cookies, pixels, tags, software development kits, program interfaces, and Web beacons, including when you visit our sites and applications or use our applications on third-party sites or platforms using one or more devices, whether or not you are logged in or registered. Please visit Online Tracking Technologies and Advertising for further information, including Do Not Track and how to disable cookies and otherwise make choices with respect to such data collection.
We collect information using analytics tools, including when you visit our sites and applications or use our applications on third-party sites or platforms.
We acquire information from other trusted sources to update or supplement the information you provided or we collected automatically, such as when we validate postal address information using third party services. Applicable law may require that you authorize the third party to share your information with us before we can acquire it.

of that is the for your information is responsible for and may use your information for the purposes described in this policy. Other members of The Walt Disney Family of Companies may access your information where they perform services on behalf of the data controllers (as data processors) and, unless prohibited under applicable law, for use on their own behalf (as data controllers) for the purposes described in this policy. Consistent with applicable law and choices and controls that may be available to you, we may use information collected from you, or from devices associated with you, to:

Provide you with the experiences, products, and services you request, view, engage with, or purchase;

Communicate with you about your account or transactions with us and send you information or request feedback about features on our sites and applications or changes to our policies;

Send you offers and promotions for our products and services or third-party products and services;

Personalize content and experiences;

Provide you with targeted advertising based on your activity on our sites and applications and on third-party sites and applications;

to learn more about how we use your information for personalization and tracking, please visit Online Tracking Technologies and Advertising.

Operate, understand, optimize, develop, or improve our sites, applications, products, services and operations, including by using guest survey research and analytics tools; and

Detect, investigate and prevent activities that may violate our policies, pose safety issues, or be fraudulent or illegal; and

Notify you of product recalls or safety issues.

with a third party outside except in limited circumstances, including:

When you allow us to share your personal information with another company, by electing to share your personal information with carefully selected companies so that they can send you offers and promotions about their products and services;

When you direct us to share your personal information with another company to fulfill your request, such as:

When you book travel packages with us that include goods or services provided by third-party partners, such as airlines, ground transportation providers, third-party hotels, and travel insurance providers; and

When you book dining reservations through us for restaurants operated by third parties.

When you direct us to share your personal information with third-party sites or platforms, such as social networking sites.

When we work with service providers performing services on our behalf; however, these companies are prohibited from using your personal information for purposes other than those requested by us or required by law;

When we provide you with relevant advertising on third-party sites and applications, we may share limited personal information about you, such as certain identifiers or hashed email address, with third parties. We may also share such information to provide you with and to measure relevant third-party advertising on our sites and applications. To learn more about how we use your information for personalization and tracking, please visit Online Tracking Technologies and Advertising.

When we cooperate with financial institutions to offer co-branded products or services to you, such as our co-branded Disney Rewards Visa Card; however, we will do so only if permitted by applicable law and, in these cases, the financial institutions are prohibited from using your personal information for purposes other than those related to the co-branded products or services;

When you provide personal information to National Geographic Partners, a joint venture between The Walt Disney Company and the National Geographic Society, National Geographic Partners may share that information with the National Geographic Society, and once shared, the information will be controlled by and subject to the privacy policy of the National Geographic Society;

When you use the Hulu service, Hulu may share information with its business partners that help offer the Hulu service, including for example, its content programmers, distributors and device partners, and corporate owners; with your consent, Hulu may also share your viewing information together with certain personal information with these and other third parties;

When we share your personal information with third parties in connection with the sale of a business, to enforce our Terms of Use or rules, to ensure the safety and security of our guests and third parties, to protect our rights and property and the rights and property of our guests and third parties, to comply with legal process, or in other cases if we believe in good faith that disclosure is required by law.

Please note that, except as otherwise stated above, once we share your personal information with another company in the above circumstances, the information received by the other company is controlled by that company and becomes subject to its privacy practices.

Accordion Toggle YOUR CONTROLS AND CHOICES

We provide you the ability to exercise certain controls and choices regarding our collection, use, and sharing of your information. In accordance with applicable law, which may grant you specific legal rights, your controls and choices may include the following:

Topic	Your Controls and Choices	How to Exercise Your Controls and Choices
Managing Your Personal Information	Requesting information about our use and sharing of your , as well as access to, correction of, and deletion of your personal information	Go to Data Subject Rights Portal
	Requesting removal of your personal information from a public forum on one of our sites or applications	Contact Guest Services
Managing Your Preferences Regarding Targeted Advertising, Sale or Sharing of Data, and Cookies	Controlling Targeted Advertising, Sale or Sharing of Data, and Cookies	Click on “Do Not Sell or Share My Personal Information”, “Your Privacy Controls”, “Manage Your Cookies Settings”, “Modify Your Cookie Preferences” or “Manage (Privacy) Preferences” in our website footers or  settings, where available, to make or update your election. Learn more at Online Tracking Technologies and Advertising.
Managing Your Account	Updating or correcting the contact information you gave us, resetting your password, or deleting your registration account, and managing your child’s registration account	Go to MyDisney account
Managing Communications	Choosing or changing your preferences for email subscriptions and newsletters, and choosing whether to receive from us offers and promotions for our products and services, or other products and services that we think may be of interest to you	Go to Privacy Choices Learn more about managing your email preferences in this FAQ. For Hulu, visit your Hulu Account Page on Hulu.com and select Manage Email Notifications from the Privacy and Settings menu.
	Choosing whether we share your personal information with other companies so they can send you offers and promotions about their products and services	We do not share guests’ personal information with third parties for their direct marketing use unless a guest elects that we do so, for example, by agreeing to have your email address shared with a partner.
Managing Measurement Technologies	Choosing to limit participation in Nielsen digital measurement research where applicable (for non-Panelists)	In addition to the choices referenced above in Managing Your Preferences Regarding Targeted Advertising, Sale or Sharing of Data, and Cookies, you may also Log into Nielsen’s Digital Measurement site
	Choosing to limit participation in Nielsen Digital Ad Ratings when viewing Hulu on certain living room devices and mobile applications	Log into Hulu on your computer and click “Manage Nielsen Measurement” on your Hulu Account Page
	Choosing to limit participation in Nielsen Digital Ad Ratings (in markets where available) when viewing Disney+ on certain living room devices and mobile applications	Log into Disney+ on your computer and clicking “Manage Nielsen Measurement” on your Disney+ Account page
Product-based Controls and Choices	You may also have certain controls and choices available at the product level, for example, for video data sharing and parental controls (such as in our video streaming services).	These controls and choices, which may exist at the product level, will be accessible to you if you use our websites and apps for products with these additional controls and choices
Regional Controls and Choices	You may also have certain controls and choices available based on the country or regional jurisdiction in which you reside.	These controls and choices, which may exist at the country or regional jurisdiction level, will be accessible to you in the supplemental privacy notice, if any, for your region. Such policies are accessible on our website footers and in application settings, as well as by hovering over the Privacy Policy tab in our Privacy Center.

Please be aware that if you do not allow us to collect personal information from you, we may not be able to deliver certain experiences, products, and services to you, and some of our services may not be able to take account of your interests and preferences. If collection of personal information is mandatory, we will make that clear at the point of collection so that you can make an informed decision whether to participate.

we may collect from on our sites and applications. Some of the features on our sites and applications are age-gated so that they are not available for use by children, and we do not knowingly collect personal information from children in connection with those features. When we intend to collect personal information from children, we take additional steps to protect children’s privacy, including:

Notifying about our information practices with regard to children, including the types of personal information we may collect from children, the uses to which we may put that information, and whether and with whom we may share that information;

In accordance with applicable law, and our practices, obtaining consent from parents for the collection of personal information from their children, or for sending information about our products and services directly to their children;

Limiting our collection of personal information from children to no more than is reasonably necessary to participate in an online activity; and

Giving parents access or the ability to request access to personal information we have collected from their children and the ability to request that the personal information be changed or deleted.

For additional information about our practices in the United States regarding children’s personal information, please read our Children’s Privacy Policy.

for the length of time needed to fulfill the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law.

to individual companies of or third parties in locations around the world for the purposes described in this privacy policy. Wherever your personal information is transferred, stored or processed by us, we will take reasonable steps to safeguard the privacy of your personal information. These steps may include implementing standard contractual clauses where recognized by law, obtaining your consent, or other lawful means of transferring personal information.

Privacy Policy

of . The list of relevant data controllers can be found here.

Accordion Toggle HOW WE COLLECT YOUR INFORMATION

Accordion Toggle YOUR CONTROLS AND CHOICES

for the length of time needed to fulfill the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law.

Accordion Toggle CHANGES TO THIS PRIVACY POLICY

Accordion Toggle COMMENTS AND QUESTIONS

Accordion Toggle UK, EU, & EMEA RESIDENTS' RIGHTS

Accordion Toggle BRAZILIAN RESIDENTS' RIGHTS

Accordion Toggle Definitions

Children’s Privacy Policy