HCP engagement

Sales & Marketing

pharmaphorum podcast Episode 243, Lisa Sims, Novartis

On quality data for quality learnings, with Lisa Sims

Nicole Raleigh speaks with Lisa Sims, executive director of learning strategy & operations at Novartis, about personalising learning at scale.

Sales & Marketing

To reach HCPs, don’t try to be everywhere. Just be where the...

“Omnichannel” – the marketing strategy buzzword that has pervaded the space in the last several years – literally means “in every channel”; in effect, making sure a brand or message is ever

Sales & Marketing

Bridging science and strategy: Medical Affairs at the heart ...

In this sponsored podcast, Cheryl Lubbert and Carolyn Whiting of Reverba discuss a new approach to pharma marketing, omnichannel, and medical affairs.

Digital

Chris Moore Veeva and Nicole Raleigh pharmaphorum interview

Pharma digitalisation and transformation of HCP engagement w...

Web editor Nicole Raleigh spoke with Veeva Systems’ president of Europe, Chris Moore, for a discursive dive into the life sciences

Patients

Caring for the caregivers: Using data to strengthen HCP enga...

Healthcare providers (HCPs) stand at the heart of patient care, tirelessly working to support, engage, and advocate for their patients.

Digital

How will SearchGPT impact pharma and healthcare?

The recent launch of SearchGPT by OpenAI marks the beginning of a significant shift in how information is searched and consumed for pharma and healthcare industry leaders.

HCP engagement

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