Turn insights into outcomes
Featured Content
Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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The Outcomes Era is here: How publishers can win back the Open Internet
Permutive CEO Joe Root announces the launch of Halo, a suite of sell-side AI agents, to help publishers build better ad products and compete with Walled Gardens on outcomes. This suite is designed to enable publishers to scale direct buying infinitely in the new era of advertising defined by AI and agentic buying protocols.
Launch Event: Meet Permutive’s Halo agents – infinitely scale direct buying
Join Permutive’s CEO, Joe Root, and VP Product, Chloe Grutchfield, as they unveil Permutive’s Halo, the agentic suite that automates, predicts, and scales outcomes across publisher and advertiser data collaboration.
The Publisher’s Strategic Advantage (3/3)
Learn from Aline Zenses, Permutive’s MD of DACH, on why a powerful outcome-driven sales narrative is only as good as your team’s ability to execute it. In this series, we’ve covered why publishers now hold the data advantage and how to package that data into an outcome-driven sales story.
The Publisher’s Strategic Advantage (2/3)
Learn from Aline Zenses, Permutive’s MD of DACH, on how the data advantage has shifted towards premium publishers, and why the critical next step is to translate that edge into a compelling sales narrative. Your first-party data isn’t just for targeting; it’s your most valuable product.
Navigating CTV: TelevisaUnivision’s addressability blueprint
Audience fragmentation is the top obstacle for maximizing CTV publisher revenue. Watch this on-demand webinar, “Navigating CTV,” to learn TelevisaUnivision’s successful blueprint. You’ll hear how they overcame fragmentation using a unified, privacy-safe ID to activate audiences at scale and unlock the full value of their premium video inventory.
The Publisher’s Strategic Advantage (1/3)
Learn from Aline Zenses, Permutive’s MD of DACH, on how new technology is leveling the playing field, making 100% of your audience addressable by unifying identity, contextual, and predictive cohort signals, empowering publishers to shift from a volume-based to a sustainable, value-based sales proposition.
The Incremental Growth Series | Part 1: Why your ROAS doesn’t tell the whole story about growth
ROAS is often treated as the ultimate measure of marketing success, but it only tells part of the story and doesn’t capture the broader goal of driving true growth. Read on for Permutive’s Tom Shapland’s take.
Keine Logins? Kein Problem: Wie Publisher mit Umfragen demografische Daten fürs Targeting gewinnen
Sehen Sie sich jetzt das Webinar mit Permutive, Opinary und BCN Brand Community Network an.
Permutive appoints ad tech veteran Aline Zenses as Managing Director to lead DACH expansion
Permutive, the data collaboration platform powering the advertising ecosystem, today announced the appointment of Aline Zenses as Managing Director for the DACH region.
Turning trusted communities into revenue: How Mumsnet uses Permutive for first-party data collaboration
By empowering Mumsnet to segment its audience into meaningful cohorts, Permutive has enabled the publisher to surface new opportunities for both endemic and non-endemic brands.
Permutive earns top G2 rankings in Summer 2025 Report, including #1 Momentum Leader
Recognition across customer satisfaction, market momentum, and support highlights our dedication to enabling customer growth in the new era of data collaboration.
The Data Collaboration Summit
Permutive’s Summit showcases how collaboration and direct relationships can reimagine advertising and boost Open Internet performance.
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