October Prime Day’s 35 Best Designer Deals — Coach, Ugg, Tory Burch, Mother Denim, and More from $15

After scrolling through hundreds of pages of Amazon Prime Big Deal Days discounts (yes, my tabs were out of control), I discovered the designer gems: easy-to-style, classic pieces you’ll actually wear again and again. 

This year’s October Prime Day started today, October 7 and continues through Wednesday, October 8. This unofficial launch of the holiday shopping season is taking up to 60 percent off top designers and luxury beauty brands. Discounts on premium labels still count as investments, so I focused on picks that are timeless, effortless, and actually worth investing in. From celeb-loved Mother denim to forever-in-style cashmere and Coach bags, these are the designer deals that stand out.

Best Amazon Prime Day Designer Deals Overall

• Celeb-Worn Brand: Mother Patch Pocket Maven Ankle Jeans, $188 (orig. $268)
• 44% Off: Vince Women's Boiled Funnel Neck Pullover in Camel, $242 (orig. $425)
• Ugg Classic Ultra Mini New Heights Boots, $102–$140 (orig. $170)
• Coach Emilia Mary Jane Flats, $90 (orig. $150)
• Coach Willow Tote, $245–$318 (orig. $350)
• Ray-Ban Blaze Wayfarer Square Sunglasses, $109 (orig. $218)
• Preppy Trend: Veronica Beard Lanier Dress, $157 (orig. $348)
• Editor-Loved: Laneige Lip Sleeping Mask, $17 (orig. $24) 

Mary Jane flats, comfortable jeans, and high-quality basics — the best designer deals right now hit that sweet spot between trendy and timeless. Whether you’re eyeing cozy Ugg boots or a classic Coach tote, October Prime Day is the perfect time to score premium labels without paying full price.

Best Amazon Designer Clothing Deals

These designer capsule wardrobe staples include layer-ready tops like a Free People tank top, a Madewell tee, and a 100 percent cashmere sweater. Slip a knit cardigan over a preppy Veronica Beard dress for a night out, or pair comfy jeans with a blazer for a day at the office.

• Celeb-Worn Brand: Mother Patch Pocket Maven Ankle Jeans, $188 (orig. $268)
• 100% Cashmere: Vince Boiled Funnel Neck Pullover, $240 (orig. $425)
• Free People Hit The Slopes Jacket, $81 (orig. $148)
• Madewell Northside V-Neck Tee, $13 (orig. $24)
• Vince Camuto Pointelle Cardigan, $50 (orig. $100) 
• Frame Le Slim Palazzo Jeans, $101 (orig. $278)
• Veronica Beard Lanier Dress, $209 (orig. $348)
• 62% Off: Free People Henley Tank Top, $18 (orig. $48)
• Fall Dress: Free People Meet Again Midi Dress, $180 (orig. $300)

Mother Patch Pocket Maven Ankle Jeans

I rarely come across the Meghan Markle-worn denim brand Mother on sale, but this mid-rise pair is $80 off for Prime Big Deal Days. The Maven ankle jeans have a soft feel with a little bit of stretch, a cropped wide-leg cut, and patch pockets that give them a modern, utility-inspired edge.

Vince Boiled Funnel Neck Pullover

Few pieces are more timeless than a cashmere sweater — and Vince is one of the most luxurious labels you can score on Amazon. This funnel-neck pullover is made from 100 percent cashmere, with a soft, lightweight feel and plenty of warmth. It’s a smart investment piece you’ll wear on repeat, whether layered under a coat for the office or paired with jeans or leggings on the weekend.

Best Amazon Designer Shoe Deals

October Prime Day includes can’t-miss sales on celeb-worn Veja sneakers and classic fall boots. Certain Ugg styles are down to just $92, while Tory Burch loafers and Stuart Weitzman boots are almost half-off. These are the designer shoes you won’t regret stepping into.

• Celeb-Worn Brand: Veja Volley Sneakers, $93–$138 (orig. $160)
• Ugg Classic Ultra Mini New Heights Boots, $102–$119 (orig. $170)
• Coach Emilia Mary Jane Flats, $90 (orig. $150)
• Tory Burch Ballet Loafers, $158 (orig. $300)
• Dr. Martens Spence Chelsea Boot, $142 (orig. $180)
• Sam Edelman Meadow Ballet Flats in Black Leather, $65 (orig. $130) 
• Cole Haan Pasha Mules, $90 (orig. $115)
• Slip-On Sneaker: Ralph Lauren Jinny Sneakers, $31 (orig. $75)

Ugg Classic Ultra Mini New Heights Boots

These cozy Ugg boots are on sale for as little as $63, depending on size and color. They’re so practical, too: One shopper said these shoes kept their feet warm even while walking through snow. Uggs are an easy-to-style brand that works with leggings, jeans, and loungewear, according to celebrities. 

Veja Volley Sneakers

Veja sneakers are a clear celebrity favorite. Reese Witherspoon, Scarlett Johansson, and Oprah Winfrey have all worn the eco-friendly sneakers. Certain colors and sizes of the classic Volley style are nearly $50 off today. A reviewer called them “perfect travel sneakers,” adding that the lightweight shoes are “easy to pair” with several outfits.

Best Amazon Designer Accessory Deals

If you’re going to splurge during Prime Big Deal Days, accessories are where you’ll get the most bling for your buck. Amazon has timeless Coach and Kate Spade handbags, Ray-Ban sunglasses, and Swarovski jewelry on sale to instantly upgrade any look. 

• Spacious Tote: Coach Willow Tote, $245–$318 (orig. $350)
• Shopper Favorite: Kendra Scott Signature Pendant Necklace, $45 (orig. $60)
• Michael Kors Tribeca Chain Shoulder Bag, $170 (orig. $378)
• Coach Reversible C-Buckle Signature Belt, $125 (orig. $225)
• 50% Off: Ray-Ban Blaze Wayfarer Square Sunglasses, $109 (orig. $218)
• Frye Melissa Zip Crossbody Bag in Cognac, $127 (orig. $198)
• Swarovski Crystals: Swarovski Emily Tennis Bracelet, $75 (orig. $149)
• Kate Spade New York Serena Saffiano Leather Satchel in Black, $244 (orig. $348) 

Coach Willow Tote

A polished leather tote never goes out of style, and this Coach best-seller is a perfect specimen. A shopper said it holds a tablet, a “very bulky” glasses case, and so much more while still sitting comfortably on their shoulder. It’s a classic investment piece that blends timeless design with everyday practicality.

Best Amazon Luxury Beauty Deals

Prime Big Deal Days isn’t just about fashion — beauty brands that hardly ever go on sale are also participating. From Laneige’s viral lip mask to Estée Lauder’s popular serum, these discounts are too good to pass up.

• Shopper Favorite: Laneige Lip Sleeping Mask, $17 (orig. $24) 
• Marc Jacobs Daisy Dream Eau de Toilette, $82 (orig. $142)
• Dyson Supersonic Origin Hair Dryer, $300 (orig. $420)
• Sunday Riley Vitamin C Brightening Serum, $51 (orig. $85)
• Estée Lauder Advanced Night Repair Face Serum, $68 (orig. $85)
• Solawave Red Light Therapy Eye Mask Bundle, $210 (orig. $243)
• Lowest Price in 2025: Grande Cosmetics Grande Lash-MD Lash Enhancing Serum, $48 (orig. $68)
• T3 SinglePass Curling Iron, $99 (orig. $150)
• Peter Thomas Roth Water Drench Moisturizer, $27 (orig. $54)

Laneige Lip Sleeping Mask

Talk about beauty sleep! This overnight treatment hydrates and softens lips while you sleep — and many shoppers say they notice a difference after just one use: One reviewer in a dry climate said their lips felt “deeply hydrated” by morning. Senior writer Clara McMahon adds that its “ultra-rich formula instantly nourishes” her lips, so much so that she uses it throughout the day.

Amazon Prime Big Deal Days ends October 8, and many of these designer finds aren’t guaranteed to go on sale for Black Friday. Keep scrolling to shop more high-quality staples for less.

Free People Meet Again Midi Dress

Ray-Ban Blaze Wayfarer Square Sunglasses

Sam Edelman Meadow Ballet Flats in Black Leather

Veronica Beard Lanier Dress

Solawave Red Light Therapy Eye Mask Bundle

Michael Kors Tribeca Chain Shoulder Bag