CN109299968A - Electronic book reading method, device, system and storage medium - Google Patents

Abstract

The invention discloses an e-book reading method, comprising: acquiring first reading behavior data for a target e-book, and generating a condition for triggering a reward mechanism according to the first reading behavior data; the first reading behavior data is based on the first reading behavior data. Data obtained by analyzing at least one historical reading behavior data of the target e-book; sending the triggering reward mechanism condition to the mobile terminal. The invention also discloses an electronic book reading device, a system and a computer-readable storage medium.

Description

E-book reading method, device, system and storage medium

technical field

The present invention relates to multimedia communication technology, and in particular, to an electronic book reading method, device, system and computer-readable storage medium.

Background technique

With the rapid development of mobile terminal technology, the penetration rate of mobile terminals is getting higher and higher, and the application fields of mobile terminals are also getting wider and wider. The reading application (APP, Application) installed on the existing mobile terminal has also replaced the traditional paper books due to its advantages of fast content update, rich functions and easy portability, and has gradually become a widely used reading method. .

A reading APP is a tool for browsing electronic documents (such as e-books or comics), which can provide users with a reading experience similar to reading paper data, and can provide functions similar to reading paper books. For example, when reading traditional paper books, users can use bookmarks to record the last reading position or favorite chapters according to their own reading habits or reading progress, so that they can directly find the corresponding pages when reading next time; also Yes, the reading APP can also provide an electronic bookmark function, and the use of electronic bookmarks can also help users to quickly locate in electronic documents. And compared with paper books, the reading APP can also provide other functions, such as providing users with the function of adjusting the font of the reading content, such as adjusting the font and font size, etc., to facilitate the use of the user.

In terms of reading functions, the existing reading APPs have been imitating the reading methods of traditional paper books, such as page-turning effect and reading notes, etc., trying to bring users the same reading experience as physical paper books through reading APPs. However, while the existing reading APPs try to imitate the traditional paper reading experience, they do not give full play to the convenience of electronic reading background data management to provide users with more interest, so as to attract users.

SUMMARY OF THE INVENTION

In view of this, the main purpose of the present invention is to provide an electronic book reading method, device, system and computer-readable storage medium.

In order to achieve the above object, the technical scheme of the present invention is achieved in this way:

An embodiment of the present invention provides an electronic book reading method, which is applied to a server, and the method includes:

Obtain the first reading behavior data for the target e-book, and generate a triggering reward mechanism condition according to the first reading behavior data; the first reading behavior data is obtained by analyzing at least one historical reading behavior data of the target e-book data;

Send the triggering reward mechanism condition to the mobile terminal.

In the above scheme, the first reading behavior data includes the identification of the target e-book;

The generating of triggering reward mechanism conditions according to the first reading behavior data includes:

A triggering reward mechanism condition is generated for the identification of the target e-book.

In the above solution, the first reading behavior data further includes at least one of the following data: single reading duration, total reading duration, reading action, reading time, and reading location;

The generating conditions for triggering the reward mechanism for the identification of the target e-book include:

At least one of the following is determined according to the first reading behavior data:

The first reading duration threshold is set according to the single reading duration, the second reading duration threshold is set according to the total reading duration, the first action is set according to the reading action, and the reading time range is set according to the reading time , set the target address according to the reading location;

Take at least one of the following conditions as the triggering reward mechanism condition:

When it is determined that the single reading duration in the second reading behavior data exceeds the first reading duration threshold, the reward is triggered; the second reading behavior data represents the real-time reading behavior data generated in the process of reading the target e-book;

When it is determined that the total reading duration in the second reading behavior data exceeds the second reading duration threshold, a reward is triggered;

Trigger the reward when it is determined that the reading time in the second reading behavior data falls within the reading time range;

When it is determined that the reading location in the second reading behavior data is located at the target address, the reward is triggered;

When it is determined that the reading action in the second reading behavior data includes the first action, the reward is triggered.

An embodiment of the present invention provides an e-book reading method, which is applied to a mobile terminal, and the method includes:

acquiring second reading behavior data of the reading target e-book, where the second reading behavior data represents real-time reading behavior data generated in the process of reading the target e-book;

When it is determined that the second reading behavior data satisfies the triggering reward mechanism condition, the reading reward corresponding to the triggering reward mechanism condition is displayed.

In the above scheme, the determining that the second reading behavior data satisfies the conditions for triggering the reward mechanism includes:

The identifier of the target e-book in the second reading behavior data is determined, and the triggering reward mechanism condition corresponding to the target e-book is determined according to the identifier of the target e-book.

In the above scheme, when it is determined that the second reading behavior data satisfies at least one of the following conditions, it is determined that the second reading behavior data satisfies the triggering reward mechanism condition:

Comparing the single reading duration in the second reading behavior data with the first reading duration threshold, it is determined that the single reading duration in the second reading behavior data exceeds the first reading duration threshold;

Comparing the total reading duration in the second reading behavior data with the second reading duration threshold, it is determined that the total reading duration in the second reading behavior data exceeds the second reading duration threshold;

Judging whether the reading time in the second reading behavior data falls within the reading time range, and determining that the reading time in the second reading behavior data falls within the reading time range;

Determine whether the reading location in the second reading behavior data is the target address, and determine that the reading location in the second reading behavior data is located at the target address;

It is judged whether the reading action in the second reading behavior data includes the first action, and it is determined that the reading action in the second reading action data includes the first action.

An embodiment of the present invention provides an electronic book reading device, the device includes: a first processing module and a first sending module; wherein,

The first processing module is used to obtain the first reading behavior data for the target e-book, and generate a triggering reward mechanism condition according to the first reading behavior data; the first reading behavior data is based on the target e-book. At least one data obtained from historical reading behavior data analysis;

The first sending module is configured to send the triggering reward mechanism condition to the mobile terminal.

In the above scheme, the first reading behavior data includes the identification of the target e-book;

The first processing module is specifically configured to generate a triggering reward mechanism condition for the identifier of the target e-book.

In the above solution, the first reading behavior data further includes at least one of the following data: single reading duration, total reading duration, reading action, reading time, and reading location;

The first processing module is specifically configured to determine at least one of the following according to the first reading behavior data: setting a first reading duration threshold according to the single reading duration, setting a second reading duration according to the total reading duration threshold, setting a first action according to the reading action, setting a reading time range according to the reading time, and setting a target address according to the reading location;

Take at least one of the following conditions as the triggering reward mechanism condition:

When it is determined that the single reading duration in the second reading behavior data exceeds the first reading duration threshold, the reward is triggered; the second reading behavior data represents the real-time reading behavior data generated in the process of reading the target e-book;

When it is determined that the total reading duration in the second reading behavior data exceeds the second reading duration threshold, a reward is triggered;

Trigger the reward when it is determined that the reading time in the second reading behavior data falls within the reading time range;

When it is determined that the reading location in the second reading behavior data is located at the target address, the reward is triggered;

When it is determined that the reading action in the second reading behavior data includes the first action, the reward is triggered.

An embodiment of the present invention provides an electronic book reading device, the device includes: a second acquisition module and a second processing module; wherein,

The second acquisition module is configured to acquire second reading behavior data of the reading target e-book, where the second reading behavior data represents real-time reading behavior data generated in the process of reading the target e-book;

The second processing module is configured to display the reading reward corresponding to the triggering reward mechanism condition when it is determined that the second reading behavior data satisfies the triggering reward mechanism condition.

In the above scheme, the second processing module is further configured to determine the identifier of the target e-book in the second reading behavior data, and determine the triggering reward mechanism condition corresponding to the target e-book according to the identifier of the target e-book. .

In the above solution, the second processing module is specifically configured to determine that the second reading behavior data satisfies the triggering reward mechanism condition when the second reading behavior data satisfies at least one of the following conditions:

Comparing the single reading duration in the second reading behavior data with the first reading duration threshold, it is determined that the single reading duration in the second reading behavior data exceeds the first reading duration threshold;

Comparing the total reading duration in the second reading behavior data with the second reading duration threshold, it is determined that the total reading duration in the second reading behavior data exceeds the second reading duration threshold;

Judging whether the reading time in the second reading behavior data falls within the reading time range, and determining that the reading time in the second reading behavior data falls within the reading time range;

Determine whether the reading location in the second reading behavior data is the target address, and determine that the reading location in the second reading behavior data is located at the target address;

It is judged whether the reading action in the second reading behavior data includes the first action, and it is determined that the reading action in the second reading action data includes the first action.

An embodiment of the present invention provides an electronic book reading system, the system includes: a server and a mobile terminal; wherein,

The server is configured to obtain first reading behavior data for the target e-book, and generate a condition for triggering a reward mechanism according to the first reading behavior data; the first reading behavior data is based on at least one history of the target e-book Read the data obtained by behavioral data analysis; send the conditions for triggering the reward mechanism to the mobile terminal;

The mobile terminal is configured to receive the conditions for triggering the reward mechanism; obtain second reading behavior data of the reading target e-book, where the second reading behavior data represents the reading behavior data generated in real time in the process of reading the target e-book; When the second reading behavior data satisfies the triggering reward mechanism condition, the reading reward corresponding to the triggering reward mechanism condition is displayed.

An embodiment of the present invention provides an electronic book reading device, the device includes: a first processor and a first memory for storing a computer program that can run on the first processor; wherein,

The first processor is configured to execute any step of the electronic book reading method on the server side when running the computer program.

An embodiment of the present invention provides an electronic book reading device, the device includes: a second processor and a second memory for storing a computer program that can run on the second processor; wherein,

The second processor is configured to execute any step of the electronic book reading method on the mobile terminal side when running the computer program.

An embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, and when the computer program is executed by a processor, implements the steps of any one of the e-book reading methods on the server side;

Or, when the computer program is executed by the processor, any step of the electronic book reading method on the mobile terminal side is implemented.

The e-book reading method, device, system, and computer-readable storage medium provided by the embodiments of the present invention acquire first reading behavior data for a target e-book, and generate conditions for triggering a reward mechanism according to the first reading behavior data; the The first reading behavior data is data obtained by analyzing at least one historical reading behavior data of the target e-book; sending the triggering reward mechanism condition to the mobile terminal. The embodiment of the present invention formulates conditions for triggering the reward mechanism according to the habitual reading behavior data of users reading e-books, and through a variety of reading reward triggering mechanisms, the user's interest in the reading process can be improved; The reward of increasing users' reading interest and increasing user stickiness.

Description of drawings

1 is a schematic flowchart of a method for reading an e-book according to an embodiment of the present invention;

2 is a schematic flowchart of another electronic book reading method provided by an embodiment of the present invention;

FIG. 3 is a schematic flowchart of still another electronic book reading method provided by an embodiment of the present invention;

4 is a schematic structural diagram of an electronic book reading device 1 provided by an embodiment of the present invention;

5 is a schematic structural diagram of a second electronic book reading device provided by an embodiment of the present invention;

6 is a schematic structural diagram of a third electronic book reading device provided by an embodiment of the present invention;

FIG. 7 is a schematic structural diagram of a fourth electronic book reading device according to an embodiment of the present invention.

Detailed ways

In various embodiments of the present invention, an e-book reading method applied to a server includes: acquiring first reading behavior data for a target e-book, and generating a condition for triggering a reward mechanism according to the first reading behavior data; The reading behavior data is data obtained by analyzing at least one historical reading behavior data of the target e-book; sending the triggering reward mechanism condition to the mobile terminal. An e-book reading method applied to a mobile terminal includes: acquiring second reading behavior data of a reading target e-book, where the second reading behavior data represents real-time reading behavior data generated in the process of reading the target e-book; determining the second reading behavior data When the behavior data meets the conditions for triggering the reward mechanism, the reading reward corresponding to the conditions for triggering the reward mechanism is displayed.

The present invention will be described in further detail below in conjunction with the embodiments.

1 is a schematic flowchart of an e-book reading method provided by an embodiment of the present invention; the method is applied to a server, and the server communicates with at least one mobile terminal installed with a reading application (APP, Application); 1, the method includes:

Step 101: Obtain first reading behavior data for the target e-book, and generate a condition for triggering a reward mechanism according to the first reading behavior data; the first reading behavior data is at least one historical reading behavior data according to the target e-book Analyze the data obtained.

Specifically, the reading APP of the mobile terminal can generate reading behavior data when the user reads the e-book, and the reading behavior data represents the relevant data generated for the e-book in the process of reading the e-book; it can include the following data: The identification of the e-book (which may be the name of the e-book or a unique identification number corresponding to the e-book), the reading time, the reading action during the reading, the reading time, and the reading location.

The mobile terminal sends the reading behavior data as historical reading behavior data to the server, and the server obtains historical reading behavior data of a certain user reading a certain e-book. Here, the historical reading behavior data may carry an identification number (ID, Identification) of the user corresponding to the reading APP, which is used as an identification of the user. After receiving the historical reading behavior data, the server may store the historical reading behavior data corresponding to the user's ID.

The obtaining of the first reading behavior data for the target e-book includes:

Acquire at least one historical reading behavior data for the target electronic book within a preset time period; and analyze the at least one historical reading behavior data to obtain first reading behavior data.

Specifically, the historical reading behavior data may include: an identifier of the e-book; the historical reading behavior data may also include at least one of the following data: historical single reading duration, historical reading action, historical reading time, and historical reading location.

Here, the historical reading action may include at least one of the following: adding bookmarks, adding marks, favorites, sharing, liking, commenting, giving monthly passes, listening to books, and selecting e-book text (here, the mobile terminal can carry or Read the text selection function that comes with the APP to select, such as double-clicking a certain text).

The analyzing the at least one historical reading behavior data to obtain the first reading behavior data includes:

The server determines at least one historical reading behavior data corresponding to the ID according to the ID of the user;

Divide the at least one historical reading behavior data according to the e-book identifier of the historical reading behavior data, and determine at least one historical reading behavior data for the identifier of the same e-book;

At least one historical reading behavior data for the identifier of the same e-book is analyzed, and first reading behavior data for the identifier of the same e-book is obtained.

Here, the analyzing at least one historical reading behavior data for the identifier of the same e-book, and obtaining the first reading behavior data for the identifier of the same e-book, includes at least one of the following:

Determine the single reading duration of the first reading behavior data according to the historical single reading duration of at least one historical reading behavior data; for example: take the average of at least one historical single reading duration, or take at least one historical single reading duration the maximum value in , etc.;

Analyze the historical reading action of at least one historical reading behavior data, and determine the reading action of the first reading behavior data; for example: take the historical reading action with the most times in the at least one historical reading action, or take the historical reading action with the least number of times in the at least one historical reading action reading action, etc.;

Analyze the historical reading time of at least one historical reading behavior data, and determine the reading time of the first reading behavior data; for example: take the historical reading time of the most times in at least one historical reading time, or take the historical reading time of the least number of times in at least one historical reading time reading time, etc.;

Analyze at least one historical reading location of historical reading behavior data, and determine the reading location of the first reading behavior data; for example: take the historical reading location with the most times in at least one historical reading time, or take the historical reading location with the least number of times in at least one historical reading time reading place, etc.;

The total duration of the historical single reading duration of at least one historical reading behavior data is counted as the total reading duration of the first reading behavior data.

In this embodiment, the first reading behavior data includes the identifier of the target e-book;

The generating of triggering reward mechanism conditions according to the first reading behavior data includes:

A triggering reward mechanism condition is generated for the identification of the target e-book.

In this embodiment, the first reading behavior data further includes at least one of the following data: single reading duration, total reading duration, reading action, reading time, and reading location.

The generating conditions for triggering the reward mechanism for the identification of the target e-book include:

At least one of the following is determined according to the first reading behavior data:

The first reading duration threshold is set according to the single reading duration, the second reading duration threshold is set according to the total reading duration, the first action is set according to the reading action, and the reading time range is set according to the reading time , set the target address according to the reading location;

Take at least one of the following conditions as the triggering reward mechanism condition:

When it is determined that the single reading duration in the second reading behavior data exceeds the first reading duration threshold, the reward is triggered; the second reading behavior data represents the real-time reading behavior data generated in the process of reading the target e-book;

When it is determined that the total reading duration in the second reading behavior data exceeds the second reading duration threshold, a reward is triggered;

Trigger the reward when it is determined that the reading time in the second reading behavior data falls within the reading time range;

When it is determined that the reading location in the second reading behavior data is located at the target address, the reward is triggered;

When it is determined that the reading action in the second reading behavior data includes the first action, the reward is triggered.

Here, the first action may be: adding a bookmark, adding a mark, bookmarking, sharing, liking, commenting, giving a monthly pass, listening to a book, or selecting the text of an e-book.

In this embodiment, the method further includes: receiving other historical reading behavior data of reading the e-book sent by the mobile terminal, and updating the triggering reward mechanism conditions for the e-book according to the other historical reading behavior data.

The updating the trigger reward mechanism condition for the e-book according to the other historical reading behavior data includes: re-determining the trigger reward for the e-book according to the first reading behavior data and the other historical reading behavior data mechanism conditions.

Here, by updating the conditions for triggering the reward mechanism, the user can be prevented from discovering the specific content of the conditions for triggering the reward mechanism, thereby preventing the behavior of "swiping the reward".

It should be noted that the triggering reward mechanism condition is the triggering reward mechanism condition corresponding to the target e-book; in one embodiment, in order to provide users with more targeted triggering rewards, different triggers may be used for different users Reward mechanism, that is, the server can determine the first reading behavior data of each user's target e-book according to the user's ID according to the above method, and generate a target e-book for each user according to the first reading behavior data of each user's target e-book. The trigger reward mechanism condition for the target e-book. In another implementation, multiple users can also use the same triggering reward mechanism condition for the same e-book, and the server can generate the triggering reward mechanism condition according to the historical reading behavior data of multiple users reading the target e-book respectively; , the server obtains historical reading behavior data of multiple users reading the target e-book according to the identifier of the target e-book, determines the first reading behavior data according to the historical reading behavior data of multiple users reading the target e-book, and determines the first reading behavior data according to the A reading of behavioral data generates conditions that trigger the reward mechanism.

Step 102: Send the conditions for triggering the reward mechanism to the mobile terminal.

Here, the server sends the triggering reward mechanism condition to the mobile terminal, and the mobile terminal receives and saves the triggering reward mechanism condition, and can then determine whether to display the reading reward according to the triggering reward mechanism condition.

In this embodiment, the method further includes: receiving a request for obtaining a reading reward sent by the mobile terminal; sending a reading reward to the mobile terminal; receiving a first message sent by the mobile terminal, where the first message is used to notify the server that the reading reward has been received award.

Here, the reading reward may specifically include at least one of the following:

Other e-books that have the same author as the target e-book and have not been read;

other unread e-books of the same type as the target e-book;

A signed copy of the author of the target e-book and/or an admission ticket to the meeting;

Reading vouchers and/or reading coins; the reading vouchers can be used to exchange e-books, and the reading coins can be used to purchase e-books in the reading APP;

Wishing opportunity; here, the wishing opportunity can be displayed in the form of a questionnaire to ask the user's wishes; the user can input the target wish (such as an e-book that he wishes to read, etc.) through the human-computer interaction interface of the mobile terminal and submit it, and the server receives all the wishes. When the target wish passes the review of the operator of the reading APP, the server can send a notification message to the mobile terminal to notify the user that the wish is fulfilled; Notify users of wish fulfillment.

Correspondingly, the method further includes: the server determining the reading reward. The determining of the reading reward includes at least one of the following:

The server determines the author of the target e-book, and determines other e-books with the same author as the target e-book and unread by the user in combination with the user's reading records, as reading rewards;

The server determines the type of the target e-book, and determines other e-books of the same type as the target e-book that the user has not read in combination with the user's reading record, as a reading reward;

The server determines the author of the target e-book, and determines the signed book and/or the meeting admission certificate of the author of the target e-book as a reading reward;

The server determines the reading coupon as a reading reward;

The server provides a wishing opportunity as a reading reward;

The server determines the monetary value of the reading coin as a reading reward.

Through the above various reward methods, it is possible to improve the fun of the user's reading process, enhance the user's reading interest, and increase the user's stickiness.

In this embodiment, the method may further include:

Determine the type of the target e-book, and select a corresponding easter egg display image according to the type of the target e-book. After receiving the reading reward, the mobile terminal may display the reading reward according to the display image of the easter egg.

Here, the types of e-books may include: Xianxia, urban, blood, history, fantasy, suspense, etc.; the Easter egg display images may be different types of patterns, different types of animation images, and the like.

Here, the server may store the correspondence between the types of e-books and the displayed images of easter eggs. One type of e-book may correspond to at least one display image of easter eggs, and the server may randomly select any one of the corresponding display images of easter eggs. The easter egg display image of the display shows the reading reward (such as using a certain fairy pattern as the background pattern to pop up the easter egg, etc.).

In this embodiment, in addition to updating the conditions for triggering the reward mechanism, the server can prevent the behavior of "sweeping rewards", and can also limit the number of rewards, the time for receiving them, etc. to prevent the behavior of "sweeping rewards".

Here, the server may set the number of rewards, which may include at least one of the following: limiting the number of rewards that each user ID can receive every day, limiting the total number of rewards corresponding to each book, and making a limit on the number of rewards per day Limit, limit the number of each reward, and set different reward triggering time periods for different types of rewards (that is, different types of rewards can only be triggered or claimed within the corresponding time period).

Specifically, within a certain reward triggering time period, the server may randomly select users who meet the triggering reading reward, as the target rewarding user, and send the reading reward to the target rewarding user.

Further, the server may also set a first valid time (such as 10, 15, 20 minutes), and when the user performs a specific reading operation (such as clicking a reading page) within the first valid time, a reading reward is displayed; the The reading reward can be prompted in the notification message of the reading APP.

Still further, the server may also set a second valid time (such as 10, 15, 20 minutes), and the reading reward will only take effect when the user receives the reading reward within the second valid time; after it takes effect, the mobile terminal can A first message is sent to the server to notify the server that the reading reward is successfully claimed.

After receiving the first message, the server can mark that the target reward user can no longer trigger and receive the reading reward for a certain period of time (generally, it can be set to 24:00 on the day, that is, the reading reward cannot be triggered again on the same day); when After this period of time has passed, the server will cancel the mark, and the user can trigger and claim the reward again. If the mobile terminal does not display the reading reward within the first valid time, or does not receive the reward within the second valid time, the server will not mark it as no longer triggerable and receive the reading reward.

It should be noted that the number of reading rewards sent above must meet the preset number limit requirements. And, if the network of the mobile terminal and the server fails during the above process, that is, the two cannot communicate, the above-mentioned request for obtaining bonus content and the first message can be transmitted again after the network is restored.

FIG. 2 is a schematic flowchart of another e-book reading method provided by an embodiment of the present invention; as shown in FIG. 2 , the method can be applied to a mobile terminal, and specifically refers to a reading APP installed on the mobile terminal; the method include:

Step 201: Acquire second reading behavior data of the reading target e-book, where the second reading behavior data represents the reading behavior data generated in real time in the process of reading the target e-book.

Step 202: When it is determined that the second reading behavior data satisfies the triggering reward mechanism condition, display the reading reward corresponding to the triggering reward mechanism condition.

Specifically, before the determining that the second reading behavior data meets the conditions for triggering the reward mechanism, the method further includes:

The identifier of the target e-book in the second reading behavior data is determined, and the triggering reward mechanism condition corresponding to the target e-book is determined according to the identifier of the target e-book.

Specifically, the second reading behavior data may further include at least one of the following data: the single reading duration, total reading duration, reading action, reading time, and reading location of the user's current e-book reading;

Here, when it is determined that the second reading behavior data satisfies at least one of the following conditions, it is determined that the second reading behavior data satisfies the triggering reward mechanism condition:

Comparing the single reading duration in the second reading behavior data with the first reading duration threshold, it is determined that the single reading duration in the second reading behavior data exceeds the first reading duration threshold;

Comparing the total reading duration in the second reading behavior data with the second reading duration threshold, it is determined that the total reading duration in the second reading behavior data exceeds the second reading duration threshold;

Judging whether the reading time in the second reading behavior data falls within the reading time range, and determining that the reading time in the second reading behavior data falls within the reading time range;

Determine whether the reading location in the second reading behavior data is the target address, and determine that the reading location in the second reading behavior data is located at the target address;

It is judged whether the reading action in the second reading behavior data includes the first action, and it is determined that the reading action in the second reading action data includes the first action.

Here, the single reading duration in the second reading behavior data is the continuous and uninterrupted reading duration of the user's current e-book reading;

The total reading duration in the second reading behavior data is the sum of the single reading duration of the user's current e-book reading and the historical single reading duration.

In this embodiment, the method may further include: receiving the triggering reward mechanism condition sent by the server.

Here, after formulating the conditions for triggering the incentive mechanism, the server sends the conditions for triggering the incentive mechanism to the corresponding mobile terminal, and the mobile terminal receives the conditions for triggering the incentive mechanism and saves the conditions in the mobile terminal.

Alternatively, before receiving the triggering reward mechanism condition sent by the server, the method further includes: the mobile terminal sends a request for acquiring the triggering reward mechanism condition according to the user's ID and the identifier of the target e-book currently read; After receiving the request for obtaining the triggering reward mechanism condition, search for the corresponding triggering reward mechanism condition according to the user's ID and the target e-book identifier carried in the request for obtaining the triggering reward mechanism condition, and send the obtained triggering reward mechanism condition by searching. to the mobile terminal;

The mobile terminal receives the triggering reward mechanism condition corresponding to the user's ID and the identifier of the target e-book.

The mobile terminal can store the identifier of the target e-book and the corresponding triggering reward mechanism condition; when reading the e-book corresponding to the identifier of the target e-book, the mobile terminal obtains the triggering reward mechanism condition, and judges that reading the target Whether the second reading behavior data of the e-book satisfies the acquired trigger reward mechanism conditions.

Specifically, the method further includes: sending the second reading behavior data to the server as historical reading behavior data, and the server re-determines according to the first reading behavior data and the second reading behavior data The triggering reward mechanism condition.

In this embodiment, the method may further include:

Determine the historical reading behavior data for the target e-book and send it to the server; the historical reading behavior data is received by the server and the conditions for triggering the reward mechanism are determined according to the historical reading behavior data.

Here, the mobile terminal may acquire at least one historical reading behavior data of the target e-book read by the user within a preset time period and send it to the server; and send the acquired at least one historical reading behavior data to the server, and the server will acquire at least one historical reading behavior data according to the at least one historical reading behavior data. The historical reading behavior data determines the first reading behavior data, and triggers the reward mechanism condition according to the first reading behavior data.

In this embodiment, after displaying the reading reward, the method may further include:

The mobile terminal sends a request for obtaining reward content to the server; receives and displays the reward content sent by the server; receives the reward content, and sends a first message to the server for notifying the server to receive the reading reward.

If the network of the mobile terminal and the server fails during the above process, that is, the two cannot communicate, the above-mentioned request for obtaining bonus content and the first message can be sent again after the network is restored.

FIG. 3 is a schematic flowchart of another electronic book reading method provided by an embodiment of the present invention; as shown in FIG. 3 , the method includes:

Step 301: During the process of the user using the reading APP to read the target e-book, the mobile terminal collects the user's historical reading behavior data, and sends the historical reading behavior data to the server.

Here, a mobile terminal may be installed with an APP for displaying books. The reading APP is a tool for browsing electronic documents (such as electronic books or electronic comics), and can provide users with reading similar to reading paper books. experience, and can provide similar functionality to reading a paper book.

The server can be established by the developer of the reading APP, and the user can register a unique ID and a corresponding password after using the reading APP, and the ID and password can be stored in the server as the unique identification number of the user's identity.

Specifically, the step 301 includes:

After the user starts the reading APP and starts to read the e-book, the reading APP determines the name of the e-book that the user is currently reading, as the identifier of the e-book, and records the reading start time of the user reading the e-book as the reading time; and, Record the reading action of the reading process and the current position of the mobile terminal installed with the reading APP;

When the user finishes reading the e-book, according to the reading end time and the reading start time, the reading duration of the current reading of the e-book is determined;

The collected reading time, reading duration, reading action, and location are uploaded to the server of the reading APP as historical reading behavior data, and stored in the user's ID archive record for the e-book.

Step 302, analyzing historical reading behavior data to obtain first reading behavior data;

Here, the historical reading behavior data carries the user's ID, and the server may store the historical reading behavior data in association with the user's ID; thereby determining the triggering reward mechanism conditions corresponding to each e-book for each user.

The historical reading behavior data may include: e-book identification, historical single reading duration, historical reading action, historical reading time, and historical reading location.

The historical single reading time refers to the continuous and uninterrupted reading time of the same e-book by the user. For example, after starting the reading APP, the user starts to read e-book A, the specific time lasts from 11:00 to 11:45, and switches to e-book B at 11:46 to start reading, and the reading time lasts until 11:56, and then again Switch back to e-book A and continue reading until 12:10; during this process, the user's historical single reading time for e-book A is 45 minutes and 14 minutes respectively, and the historical single reading time for e-book B is 10 minutes .

Historical reading actions refer to the relevant operations entered by the user for the read e-book during the reading process; for example, it may include: adding bookmarks, adding tags, bookmarking, sharing, liking, commenting, giving monthly passes, listening to books, or selecting e-books A certain text or a certain paragraph of text (here can be selected through the text selection function that comes with the mobile terminal or the reading APP comes with it, such as double-clicking a certain paragraph of text) and so on. The historical reading time refers to the time when the user reads the e-book, which may refer to the start time and/or the end time; the historical reading location refers to the position where the user is when reading the e-book. It should be noted that during the reading process of the same e-book, the location of the user may be changing all the time. For example, if the user uses the reading APP to read an e-book on the way to and from get off work, but the location keeps changing, the reading APP can The place where the user stays for the longest time can be used as the reading place of this reading, the place where the user starts reading can be used as the reading place of this reading, or the place where the user ends reading can be used as the reading place of this reading; there is no limitation here.

The step 302 includes:

Divide the at least one historical reading behavior data according to the e-book identifier of the historical reading behavior data, and determine at least one historical reading behavior data for the identifier of the same e-book;

At least one historical reading behavior data for the identifier of the same e-book is analyzed, and first reading behavior data for the identifier of the same e-book is obtained.

The first reading behavior data may include: single reading duration, total reading duration, reading action, reading time, reading location, the identification of the e-book read, etc.;

The total reading time refers to the total reading time of the user for the same e-book, that is, the total reading time obtained by accumulating each reading time of the same e-book. Combining the above examples, the total reading time for e-book A is 59 minutes, and the total reading time for e-book B is 10 minutes.

Here, the average value of at least one historical single reading duration, or the maximum value of at least one historical single reading duration, etc., can be taken as the single reading duration; the most historical reading action in at least one historical reading action can be taken. , or take the least number of historical reading actions in at least one historical reading action, etc. as the reading action; the most historical reading time in at least one historical reading time, or the least historical reading time in at least one historical reading time, etc. as the reading action; Reading time; the historical reading location with the most times in at least one historical reading time, or the historical reading location with the least number of times in at least one historical reading time, etc. can be taken as the reading location; and, at least one historical single historical reading behavior data is counted The total reading time is the total reading time of the first reading behavior data.

Step 303 , the server determines triggering reward mechanism conditions for different e-books according to the first reading behavior data.

Specifically, the server receives and saves the historical reading behavior data collected by each reading APP, and the server can perform statistics on the collected historical reading behavior data for the same user and the same e-book to determine the user's habitual behavior The reading behavior is the first reading behavior data, and based on the determined first reading behavior data, the triggering reward mechanism condition for the user when reading the e-book is generated.

For example, by performing statistics on the historical reading behavior data of user 1 for e-book A collected in step 301, the following historical reading behavior data are sequentially determined:

Historical single reading time:

History single reading time 30 minutes: 10 times;

History single reading time 60 minutes: 2 times;

40 minutes for a single reading of history: 8 times.

History reading location:

Historical reading location a: 10 times;

Historical reading location b: 9 times;

Historical reading location c: 1 time.

Historical reading time:

History reading time 8:30: 12 times;

History reading time 18:30: 8 times.

History reading action:

Historical collection: 3 times;

Historical likes: 10 times;

Historical comments: 40 times.

According to the above statistical results, the server can determine the first reading behavior data of user 1 for e-book A: the single reading time is 30 minutes, the reading location is a, the reading time is 8:30, and the reading action is "comment".

The server can generate a triggering reward mechanism condition for user 1 to read e-book A according to the determined habitual reading behavior of user 1: when the user starts reading e-book A at location a at 8:30 in the morning, and the single reading time exceeds 30 minutes, and make a comment, you can trigger the corresponding reading reward.

In addition, the server may also take the total reading time of the e-book A by the user 1 as a restriction condition in the conditions for triggering the reward mechanism when the user reads the e-book A. For example, still taking the above assumption as an example, the server may regard the total reading time of e-book A as exceeding 300 minutes as a restriction condition in the generated conditions for triggering the reward mechanism. In this case, only when the total reading time of user 1 for e-book A exceeds 300 minutes, and the user starts reading e-book A at location a at 8:30 in the morning, the single reading time exceeds 30 minutes, and the user performs a comment action, Only then can the corresponding reading rewards be triggered.

It should be noted that the server that reads the APP can set a variety of generating rules for triggering the conditions of the reward mechanism as needed. For example, for new users (users who use the APP for less than N minutes in total), the conditions for triggering the reward mechanism can be generated based on the user's habitual reading behavior, as in the above assumption, so as to increase the probability of users triggering the reading reward, thereby Improve users' enthusiasm for reading and increase user stickiness. Or, for old users (users who use the APP for more than M minutes in total), the conditions for triggering the reward mechanism can also be generated according to the least appearing reading behavior data in the user's reading behavior data, so as to reduce the probability of the user triggering the reading reward.

In addition, with the changes in the monitored reading behavior data, the reading APP can flexibly adjust and change the user's triggering and rewarding mechanism conditions. Through the flexible and variable triggering and rewarding mechanism conditions, on the one hand, users can be greatly prevented from discovering reading The triggering rules of the reward can avoid the possible "reward brushing" behavior to a certain extent; on the other hand, through the flexible and changeable triggering reward mechanism conditions, the triggering difficulty of the reading reward is improved, which can stimulate the reading reward to a certain extent. Users try to trigger the interest of reading rewards through continuous reading, thereby improving the user stickiness of the reading APP.

The reading APP can also determine the triggering reward mechanism conditions corresponding to the user according to the user's reading behavior data detected within a preset time period. For example, the reading APP can take one month as the monitoring period, and according to The monitored historical reading behavior data is used to generate or update the user's triggering reward mechanism conditions.

To sum up, in this embodiment, according to the increase of the total reading time of the user, the server can adopt different generation rules for triggering the reward mechanism conditions, and generate or update different triggering reward mechanism conditions, so as to improve the user's reading interest and increase the reading APP. user stickiness.

Step 304: During the reading process of the user using the reading APP, the reading APP determines the identifier of the e-book the user is currently reading, and obtains the triggering reward mechanism condition of the e-book the user is reading according to the identifier of the e-book.

Here, the reading APP can send a request to the server to obtain the triggering reward mechanism condition according to its own ID and the e-book identifier, receive the triggering reward mechanism condition sent by the server, and load the triggering reward mechanism condition locally to the mobile terminal.

Alternatively, the server may send the conditions for triggering the reward mechanism to the server in advance, and the mobile terminal receives and saves them; at this time, the mobile terminal can locally search for the conditions for triggering the reward mechanism according to the identifier of the e-book.

Step 305, the reading APP monitors the user's reading behavior data, and based on the triggering reward mechanism conditions obtained in step 304, judges whether the user's current reading behavior data satisfies the triggering reward mechanism conditions, and when it is determined that the triggering reward mechanism conditions are met, pops up the reading reward. .

For example, the trigger reward mechanism condition corresponding to the e-book A that the user is currently reading is obtained through step 302: "The user starts reading e-book A at place a at 8:30 in the morning, and the single reading time exceeds 30 minutes, and the occurrence of comment action, and user 1’s total reading time for e-book A exceeds 300 minutes”.

Assuming that the current time is 8:30 in the morning, the reading APP detects that the user's reading location at this time is location a, and the user is commenting at this time. At the same time, the user's current total reading time for e-book A is 400 minutes, but the user The single reading duration of the second reading is only 10 minutes at this time, so it can be determined according to the triggering reward mechanism conditions. At this time, the user does not meet the reading reward triggering conditions, and the reading APP will not pop up the reading reward;

However, with the increase of the user's single reading time this time, when the user's single reading time exceeds 30 minutes, it is determined according to the triggering reward mechanism conditions that the user meets the reading reward triggering conditions at this time, and the reading APP will pop up the reading reward. .

FIG. 4 is a schematic structural diagram of an electronic book reading device 1 provided by an embodiment of the present invention; the device can be applied to a server; as shown in FIG. 4 , the device includes: a first processing module 401 and a first sending module 402; wherein ,

The first processing module 401 is configured to obtain first reading behavior data for the target e-book, and generate a condition for triggering a reward mechanism according to the first reading behavior data; the first reading behavior data is based on the target e-book. at least one historical reading behavior data analysis of data obtained;

The first sending module 402 is configured to send the triggering reward mechanism condition to the mobile terminal.

Specifically, the first reading behavior data includes an identifier of a target e-book; the first processing module 401 is specifically configured to generate a triggering reward mechanism condition for the identifier of the target e-book.

Specifically, the first reading behavior data further includes at least one of the following data: single reading duration, total reading duration, reading action, reading time, and reading location;

The first processing module 401 is specifically configured to determine at least one of the following according to the first reading behavior data:

The first reading duration threshold is set according to the single reading duration, the second reading duration threshold is set according to the total reading duration, the first action is set according to the reading action, and the reading time range is set according to the reading time , set the target address according to the reading location;

Take at least one of the following conditions as the triggering reward mechanism condition:

When it is determined that the single reading duration in the second reading behavior data exceeds the first reading duration threshold, the reward is triggered; the second reading behavior data represents the real-time reading behavior data generated in the process of reading the target e-book;

When it is determined that the total reading duration in the second reading behavior data exceeds the second reading duration threshold, a reward is triggered;

Trigger the reward when it is determined that the reading time in the second reading behavior data falls within the reading time range;

When it is determined that the reading location in the second reading behavior data is located at the target address, the reward is triggered;

When it is determined that the reading action in the second reading behavior data includes the first action, the reward is triggered.

FIG. 5 is a schematic structural diagram of an electronic book reading device 2 provided by an embodiment of the present invention; the device can be applied to a mobile terminal. As shown in FIG. 5 , the device includes: the device includes: a second acquisition module 501 and a first Second processing module 502; wherein,

The second obtaining module 501 is configured to obtain second reading behavior data of the reading target e-book, where the second reading behavior data represents the reading behavior data generated in real time in the process of reading the target e-book;

The second processing module 502 is configured to display the reading reward corresponding to the triggering reward mechanism condition when it is determined that the second reading behavior data satisfies the triggering reward mechanism condition.

Specifically, the second processing module 502 is further configured to determine the identifier of the target e-book in the second reading behavior data, and determine the triggering reward mechanism condition corresponding to the target e-book according to the identifier of the target e-book .

Specifically, the second processing module 502 is specifically used for the second processing module, and is specifically configured to determine that the second reading behavior data satisfies the second reading behavior data when at least one of the following conditions is satisfied Conditions for triggering the reward mechanism:

Comparing the single reading duration in the second reading behavior data with the first reading duration threshold, it is determined that the single reading duration in the second reading behavior data exceeds the first reading duration threshold;

Comparing the total reading duration in the second reading behavior data with the second reading duration threshold, it is determined that the total reading duration in the second reading behavior data exceeds the second reading duration threshold;

Judging whether the reading time in the second reading behavior data falls within the reading time range, and determining that the reading time in the second reading behavior data falls within the reading time range;

Determine whether the reading location in the second reading behavior data is the target address, and determine that the reading location in the second reading behavior data is located at the target address;

It is judged whether the reading action in the second reading behavior data includes the first action, and it is determined that the reading action in the second reading action data includes the first action.

It should be noted that: when the e-book reading device provided by the above-mentioned embodiment performs e-book reading, only the division of the above-mentioned program modules is used as an example for illustration. In practical applications, the above-mentioned processing can be allocated to different program modules as required. Completion means dividing the internal structure of the device into different program modules to complete all or part of the processing described above. In addition, the e-book reading device and the e-book reading method embodiments provided by the above embodiments belong to the same concept, and the specific implementation process thereof is detailed in the method embodiments, which will not be repeated here.

The embodiment of the present invention also provides an electronic book reading system, the system includes: a server and a mobile terminal; wherein,

The server is configured to obtain first reading behavior data for the target e-book, and generate a condition for triggering a reward mechanism according to the first reading behavior data; the first reading behavior data is based on at least one history of the target e-book Read the data obtained by behavioral data analysis; send the triggering reward mechanism condition to the mobile terminal.

The mobile terminal is configured to receive the conditions for triggering the reward mechanism; obtain second reading behavior data of the reading target e-book, where the second reading behavior data represents the reading behavior data generated in real time in the process of reading the target e-book; When the second reading behavior data satisfies the triggering reward mechanism condition, the reading reward corresponding to the triggering reward mechanism condition is displayed.

Here, the server and the electronic book reading method embodiment shown in FIG. 1 belong to the same concept, and the specific implementation process thereof is detailed in the method embodiment, which will not be repeated here. The mobile terminal and the embodiment of the e-book reading method shown in FIG. 2 belong to the same concept, and the specific implementation process thereof is detailed in the method embodiment, which will not be repeated here.

FIG. 6 is a schematic structural diagram of an e-book reading device according to an embodiment of the present invention; the e-book reading device may be applied to a server. As shown in FIG. 6 , the device 60 includes: a first processor 601 and a A first memory 602 for storing a computer program that can be run on the first processor; wherein, when the first processor 601 runs the computer program, execute: acquiring a first reading behavior for a target e-book data, generating a triggering reward mechanism condition according to the first reading behavior data; the first reading behavior data is data obtained by analyzing at least one historical reading behavior data of the target e-book; sending the triggering reward mechanism condition to the mobile terminal.

In an embodiment, the first processor 601 is further configured to, when running the computer program, execute: generating a condition for triggering a reward mechanism for the identifier of the target e-book.

In an embodiment, when the first processor 601 is further configured to run the computer program, execute: determining at least one of the following according to the first reading behavior data:

The first reading duration threshold is set according to the single reading duration, the second reading duration threshold is set according to the total reading duration, the first action is set according to the reading action, and the reading time range is set according to the reading time , set the target address according to the reading location;

Take at least one of the following conditions as the triggering reward mechanism condition:

When it is determined that the single reading duration in the second reading behavior data exceeds the first reading duration threshold, the reward is triggered; the second reading behavior data represents the real-time reading behavior data generated in the process of reading the target e-book;

When it is determined that the total reading duration in the second reading behavior data exceeds the second reading duration threshold, a reward is triggered;

Trigger the reward when it is determined that the reading time in the second reading behavior data falls within the reading time range;

When it is determined that the reading location in the second reading behavior data is located at the target address, the reward is triggered;

When it is determined that the reading action in the second reading behavior data includes the first action, the reward is triggered.

It should be noted that: the e-book reading device provided by the above embodiments and the e-book reading method embodiments belong to the same concept, and the specific implementation process thereof is detailed in the method embodiments, which will not be repeated here.

In practical application, the apparatus 60 may further include: at least one network interface 603 . The various components in the e-book reading device 60 are coupled together by a bus system 604 . It will be appreciated that the bus system 604 is used to implement connection communication between these components. In addition to the data bus, the bus system 604 also includes a power bus, a control bus and a status signal bus. However, for clarity of illustration, the various buses are labeled as bus system 604 in FIG. 6 . The number of the first processors 604 may be at least one. The network interface 603 is used for wired or wireless communication between the electronic book reading device 60 and other devices.

The first memory 602 in the embodiment of the present invention is used for storing various types of data to support the operation of the electronic book reading device 60 .

The methods disclosed in the above embodiments of the present invention may be applied to the first processor 601 or implemented by the first processor 601 . The first processor 601 may be an integrated circuit chip with signal processing capability. In the implementation process, each step of the above method can be completed by an integrated logic circuit of hardware in the first processor 601 or an instruction in the form of software. The above-mentioned first processor 601 may be a general-purpose processor, a digital signal processor (DSP, Digital Signal Processor), or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, and the like. The first processor 601 may implement or execute the methods, steps, and logical block diagrams disclosed in the embodiments of the present invention. A general purpose processor may be a microprocessor or any conventional processor or the like. The steps of the method disclosed in combination with the embodiments of the present invention can be directly embodied as being executed by a hardware decoding processor, or executed by a combination of hardware and software modules in the decoding processor. The software module may be located in a storage medium, and the storage medium is located in the first memory 602, and the first processor 601 reads the information in the first memory 602, and completes the steps of the foregoing method in combination with its hardware.

In an exemplary embodiment, the e-book reading device 60 may be implemented by one or more application specific integrated circuits (ASIC, Application Specific Integrated Circuit), DSP, Programmable Logic Device (PLD, Programmable Logic Device), complex programmable logic device (CPLD, Complex Programmable LogicDevice), Field-Programmable Gate Array (FPGA, Field-Programmable Gate Array), general-purpose processor, controller, microcontroller (MCU, Micro Controller Unit), microprocessor (Microprocessor), or other Electronic components are implemented for carrying out the aforementioned method.

FIG. 7 is a schematic structural diagram of an e-book reading device 4 provided by an embodiment of the present invention; the e-book reading device may be applied to a mobile terminal. As shown in FIG. 7 , the device 70 includes: a second processor 701 and a device for A second memory 702 that stores a computer program that can be run on the second processor; wherein, when the second processor 701 runs the computer program, execute: acquiring the second reading behavior of the reading target e-book data, the second reading behavior data represents the real-time reading behavior data generated in the process of reading the target e-book; when it is determined that the second reading behavior data satisfies the triggering reward mechanism condition, the reading reward corresponding to the triggering reward mechanism condition is displayed .

In an embodiment, the second processor 701 is further configured to, when running the computer program, execute: determining the identifier of the target e-book in the second reading behavior data, and determining according to the identifier of the target e-book The triggering reward mechanism condition corresponding to the target e-book.

In one embodiment, the second processor 701 is further configured to, when running the computer program, execute: when it is determined that the second reading behavior data satisfies at least one of the following conditions, determine that the second reading behavior data satisfies all conditions: The conditions for triggering the reward mechanism are as follows:

Comparing the single reading duration in the second reading behavior data with the first reading duration threshold, it is determined that the single reading duration in the second reading behavior data exceeds the first reading duration threshold;

Comparing the total reading duration in the second reading behavior data with the second reading duration threshold, it is determined that the total reading duration in the second reading behavior data exceeds the second reading duration threshold;

Judging whether the reading time in the second reading behavior data falls within the reading time range, and determining that the reading time in the second reading behavior data falls within the reading time range;

Determine whether the reading location in the second reading behavior data is the target address, and determine that the reading location in the second reading behavior data is located at the target address;

It is judged whether the reading action in the second reading behavior data includes the first action, and it is determined that the reading action in the second reading action data includes the first action.

It should be noted that: the e-book reading device provided by the above embodiments and the e-book reading method embodiments belong to the same concept, and the specific implementation process thereof is detailed in the method embodiments, which will not be repeated here.

In practical application, the apparatus 70 may further include: at least one network interface 703 . The various components in e-book reading device 70 are coupled together by bus system 704 . It will be appreciated that the bus system 704 is used to implement the connection communication between these components. In addition to the data bus, the bus system 704 also includes a power bus, a control bus and a status signal bus. However, for clarity of illustration, the various buses are labeled as bus system 704 in FIG. 6 . The number of the second processors 704 may be at least one. The network interface 703 is used for wired or wireless communication between the electronic book reading device 70 and other devices.

The second memory 702 in the embodiment of the present invention is used to store various types of data to support the operation of the electronic book reading device 70 .

The methods disclosed in the above embodiments of the present invention may be applied to the second processor 701 or implemented by the second processor 701 . The second processor 701 may be an integrated circuit chip with signal processing capability. In the implementation process, each step of the above-mentioned method can be completed by an integrated logic circuit of hardware in the second processor 701 or an instruction in the form of software. The above-mentioned second processor 701 may be a general-purpose processor, a digital signal processor (DSP, Digital Signal Processor), or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, and the like. The second processor 701 may implement or execute the methods, steps, and logical block diagrams disclosed in the embodiments of the present invention. A general purpose processor may be a microprocessor or any conventional processor or the like. The steps of the method disclosed in combination with the embodiments of the present invention can be directly embodied as being executed by a hardware decoding processor, or executed by a combination of hardware and software modules in the decoding processor. The software module may be located in a storage medium, the storage medium is located in the second memory 702, the second processor 701 reads the information in the second memory 702, and completes the steps of the foregoing method in combination with its hardware.

In an exemplary embodiment, the e-book reading device 70 may be implemented by one or more Application Specific Integrated Circuit (ASIC, Application Specific Integrated Circuit), DSP, Programmable Logic Device (PLD, Programmable Logic Device), Complex Programmable Logic Device (CPLD, Complex Programmable LogicDevice), Field-Programmable Gate Array (FPGA, Field-Programmable Gate Array), general-purpose processor, controller, microcontroller (MCU, Micro Controller Unit), microprocessor (Microprocessor), or other Electronic components are implemented for carrying out the aforementioned method.

Embodiments of the present invention further provide a computer-readable storage medium, on which a computer program is stored, and when the computer program is run by the first processor, executes: acquiring first reading behavior data for a target e-book, and according to the The first reading behavior data generates conditions for triggering the reward mechanism; the first reading behavior data is data obtained by analyzing at least one historical reading behavior data of the target e-book; and the conditions for triggering the reward mechanism are sent to the mobile terminal.

In one embodiment, when the computer program is executed by the first processor, execute: generating a triggering reward mechanism condition for the identification of the target electronic book.

In one embodiment, when the computer program is run by the first processor, execute: determine at least one of the following according to the first reading behavior data:

The first reading duration threshold is set according to the single reading duration, the second reading duration threshold is set according to the total reading duration, the first action is set according to the reading action, and the reading time range is set according to the reading time , set the target address according to the reading location;

Take at least one of the following conditions as the triggering reward mechanism condition:

When it is determined that the single reading duration in the second reading behavior data exceeds the first reading duration threshold, the reward is triggered; the second reading behavior data represents the real-time reading behavior data generated in the process of reading the target e-book;

When it is determined that the total reading duration in the second reading behavior data exceeds the second reading duration threshold, a reward is triggered;

Trigger the reward when it is determined that the reading time in the second reading behavior data falls within the reading time range;

When it is determined that the reading location in the second reading behavior data is located at the target address, the reward is triggered;

When it is determined that the reading action in the second reading behavior data includes the first action, the reward is triggered.

Embodiments of the present invention further provide a computer-readable storage medium, on which a computer program is stored, and when the computer program is run by a second processor, execute: acquiring second reading behavior data of a reading target e-book, the The second reading behavior data represents the reading behavior data generated in real time during the process of reading the target e-book; when it is determined that the second reading behavior data satisfies the triggering reward mechanism condition, the reading reward corresponding to the triggering reward mechanism condition is displayed.

In one embodiment, when the computer program is run by the second processor, execute: determining an identifier of a target e-book in the second reading behavior data, and determining the target e-book according to the identifier of the target e-book The corresponding triggering reward mechanism conditions.

In one embodiment, when the computer program is run by the second processor, execute: when it is determined that the second reading behavior data satisfies at least one of the following conditions, determine that the second reading behavior data satisfies the triggering reward mechanism condition :

Comparing the single reading duration in the second reading behavior data with the first reading duration threshold, it is determined that the single reading duration in the second reading behavior data exceeds the first reading duration threshold;

Comparing the total reading duration in the second reading behavior data with the second reading duration threshold, it is determined that the total reading duration in the second reading behavior data exceeds the second reading duration threshold;

Judging whether the reading time in the second reading behavior data falls within the reading time range, and determining that the reading time in the second reading behavior data falls within the reading time range;

Determine whether the reading location in the second reading behavior data is the target address, and determine that the reading location in the second reading behavior data is located at the target address;

It is judged whether the reading action in the second reading behavior data includes the first action, and it is determined that the reading action in the second reading action data includes the first action.

In the several embodiments provided in this application, it should be understood that the disclosed apparatus and method may be implemented in other manners. The device embodiments described above are only illustrative. For example, the division of the units is only a logical function division. In actual implementation, there may be other division methods. For example, multiple units or components may be combined, or Can be integrated into another system, or some features can be ignored, or not implemented. In addition, the coupling, or direct coupling, or communication connection between the components shown or discussed may be through some interfaces, and the indirect coupling or communication connection of devices or units may be electrical, mechanical or other forms. of.

The unit described above as a separate component may or may not be physically separated, and the component displayed as a unit may or may not be a physical unit, that is, it may be located in one place or distributed to multiple network units; Some or all of the units may be selected according to actual needs to achieve the purpose of the solution in this embodiment.

In addition, each functional unit in each embodiment of the present invention may all be integrated into one processing unit, or each unit may be separately used as a unit, or two or more units may be integrated into one unit; the above-mentioned integration The unit can be implemented either in the form of hardware or in the form of hardware plus software functional units.

Those of ordinary skill in the art can understand that all or part of the steps of implementing the above method embodiments may be completed by program instructions related to hardware, the aforementioned program may be stored in a computer-readable storage medium, and when the program is executed, execute Including the steps of the above method embodiment; and the aforementioned storage medium includes: a mobile storage device, a read-only memory (ROM, Read-Only Memory), a random access memory (RAM, Random Access Memory), a magnetic disk or an optical disk and other various A medium on which program code can be stored.

Alternatively, if the above-mentioned integrated unit of the present invention is implemented in the form of a software function module and sold or used as an independent product, it may also be stored in a computer-readable storage medium. Based on this understanding, the technical solutions of the embodiments of the present invention may be embodied in the form of software products in essence or the parts that make contributions to the prior art. The computer software products are stored in a storage medium and include several instructions for A computer device (which may be a personal computer, a server, or a network device, etc.) is caused to execute all or part of the methods described in the various embodiments of the present invention. The aforementioned storage medium includes: a removable storage device, a ROM, a RAM, a magnetic disk or an optical disk and other mediums that can store program codes.

The above are only preferred embodiments of the present invention and are not intended to limit the protection scope of the present invention. Any modifications, equivalent replacements and improvements made within the spirit and principles of the present invention shall be included in the within the protection scope of the present invention.

Claims (16)

1. A method for reading an electronic book, applied to a server, wherein the method comprises: Obtain the first reading behavior data for the target e-book, and generate a triggering reward mechanism condition according to the first reading behavior data; the first reading behavior data is obtained by analyzing at least one historical reading behavior data of the target e-book data; Send the triggering reward mechanism condition to the mobile terminal. 2. The method according to claim 1, wherein the first reading behavior data comprises the identification of the target e-book; The generating of triggering reward mechanism conditions according to the first reading behavior data includes: A triggering reward mechanism condition is generated for the identification of the target e-book. 3. The method according to claim 2, wherein the first reading behavior data further comprises at least one of the following data: single reading duration, total reading duration, reading action, reading time, and reading location; The generating conditions for triggering the reward mechanism for the identification of the target e-book include: At least one of the following is determined according to the first reading behavior data: The first reading duration threshold is set according to the single reading duration, the second reading duration threshold is set according to the total reading duration, the first action is set according to the reading action, and the reading time range is set according to the reading time , set the target address according to the reading location; Take at least one of the following conditions as the triggering reward mechanism condition: When it is determined that the single reading duration in the second reading behavior data exceeds the first reading duration threshold, the reward is triggered; the second reading behavior data represents the real-time reading behavior data generated in the process of reading the target e-book; When it is determined that the total reading duration in the second reading behavior data exceeds the second reading duration threshold, a reward is triggered; Trigger the reward when it is determined that the reading time in the second reading behavior data falls within the reading time range; When it is determined that the reading location in the second reading behavior data is located at the target address, the reward is triggered; When it is determined that the reading action in the second reading behavior data includes the first action, the reward is triggered. 4. An e-book reading method, applied to a mobile terminal, wherein the method comprises: acquiring second reading behavior data of the reading target e-book, where the second reading behavior data represents real-time reading behavior data generated in the process of reading the target e-book; When it is determined that the second reading behavior data satisfies the triggering reward mechanism condition, the reading reward corresponding to the triggering reward mechanism condition is displayed. 5. The method according to claim 4, characterized in that, before said determining that the second reading behavior data satisfies a condition for triggering a reward mechanism, the method further comprises: The identifier of the target e-book in the second reading behavior data is determined, and the triggering reward mechanism condition corresponding to the target e-book is determined according to the identifier of the target e-book. 6. The method according to claim 5, wherein when it is determined that the second reading behavior data satisfies at least one of the following conditions, it is determined that the second reading behavior data satisfies the triggering reward mechanism condition: Comparing the single reading duration in the second reading behavior data with the first reading duration threshold, it is determined that the single reading duration in the second reading behavior data exceeds the first reading duration threshold; Comparing the total reading duration in the second reading behavior data with the second reading duration threshold, it is determined that the total reading duration in the second reading behavior data exceeds the second reading duration threshold; Judging whether the reading time in the second reading behavior data falls within the reading time range, and determining that the reading time in the second reading behavior data falls within the reading time range; Determine whether the reading location in the second reading behavior data is the target address, and determine that the reading location in the second reading behavior data is located at the target address; It is judged whether the reading action in the second reading behavior data includes the first action, and it is determined that the reading action in the second reading action data includes the first action. 7. An electronic book reading device, characterized in that the device comprises: a first processing module and a first sending module; wherein, The first processing module is used to obtain the first reading behavior data for the target e-book, and generate a triggering reward mechanism condition according to the first reading behavior data; the first reading behavior data is based on the target e-book. At least one data obtained from historical reading behavior data analysis; The first sending module is configured to send the triggering reward mechanism condition to the mobile terminal. 8. The apparatus according to claim 7, wherein the first reading behavior data comprises an identifier of the target e-book; The first processing module is specifically configured to generate a triggering reward mechanism condition for the identifier of the target e-book. 9. The device according to claim 8, wherein the first reading behavior data further comprises at least one of the following data: single reading duration, total reading duration, reading action, reading time, and reading location; The first processing module is specifically configured to determine at least one of the following according to the first reading behavior data: setting a first reading duration threshold according to the single reading duration, setting a second reading duration according to the total reading duration threshold, setting a first action according to the reading action, setting a reading time range according to the reading time, and setting a target address according to the reading location; Take at least one of the following conditions as the triggering reward mechanism condition: When it is determined that the single reading duration in the second reading behavior data exceeds the first reading duration threshold, the reward is triggered; the second reading behavior data represents the real-time reading behavior data generated in the process of reading the target e-book; When it is determined that the total reading duration in the second reading behavior data exceeds the second reading duration threshold, a reward is triggered; Trigger the reward when it is determined that the reading time in the second reading behavior data falls within the reading time range; When it is determined that the reading location in the second reading behavior data is located at the target address, the reward is triggered; When it is determined that the reading action in the second reading behavior data includes the first action, the reward is triggered. 10. An electronic book reading device, characterized in that the device comprises: a second acquisition module and a second processing module; wherein, The second acquisition module is configured to acquire second reading behavior data of the reading target e-book, where the second reading behavior data represents real-time reading behavior data generated in the process of reading the target e-book; The second processing module is configured to display the reading reward corresponding to the triggering reward mechanism condition when it is determined that the second reading behavior data satisfies the triggering reward mechanism condition. 11 . The apparatus according to claim 10 , wherein the second processing module is further configured to determine the identifier of the target e-book in the second reading behavior data, and determine according to the identifier of the target e-book. 12 . The triggering reward mechanism condition corresponding to the target e-book. 12 . The apparatus according to claim 11 , wherein the second processing module is specifically configured to determine that the second reading behavior data satisfies all conditions when the second reading behavior data satisfies at least one of the following conditions: 12 . The conditions for triggering the reward mechanism are as follows: Comparing the single reading duration in the second reading behavior data with the first reading duration threshold, it is determined that the single reading duration in the second reading behavior data exceeds the first reading duration threshold; comparing the total reading duration in the second reading behavior data with the second reading duration threshold, and determining that the total reading duration in the second reading behavior data exceeds the second reading duration threshold; Judging whether the reading time in the second reading behavior data falls within the reading time range, and determining that the reading time in the second reading behavior data falls within the reading time range; Determine whether the reading location in the second reading behavior data is the target address, and determine that the reading location in the second reading behavior data is located at the target address; It is judged whether the reading action in the second reading behavior data includes the first action, and it is determined that the reading action in the second reading action data includes the first action. 13. An e-book reading system, wherein the system comprises: a server and a mobile terminal; wherein, The server is configured to obtain first reading behavior data for the target e-book, and generate a condition for triggering a reward mechanism according to the first reading behavior data; the first reading behavior data is based on at least one history of the target e-book Read the data obtained by behavioral data analysis; send the conditions for triggering the reward mechanism to the mobile terminal; The mobile terminal is configured to receive the conditions for triggering the reward mechanism; acquire second reading behavior data of the reading target e-book, where the second reading behavior data represents the reading behavior data generated in real time in the process of reading the target e-book; When the second reading behavior data satisfies the triggering reward mechanism condition, the reading reward corresponding to the triggering reward mechanism condition is displayed. 14. An electronic book reading device, characterized in that the device comprises: a first processor and a first memory for storing a computer program that can run on the first processor; wherein, When the first processor is configured to run the computer program, the steps of any one of the methods of claims 1 to 3 are executed. 15. An electronic book reading device, characterized in that the device comprises: a second processor and a second memory for storing a computer program that can run on the second processor; wherein, When the second processor is configured to execute the computer program, the steps of any one of the methods of claims 4 to 6 are executed. 16. A computer-readable storage medium on which a computer program is stored, wherein the computer program implements the steps of any one of the methods of claims 1 to 3 when the computer program is executed by a processor; Alternatively, the computer program, when executed by a processor, implements the steps of the method of any one of claims 4 to 6.