Advertising Formats

Explore the full range of advertising opportunities across all of our platforms. Be it print, desktop or mobile, you can find information on everything from standard shapes to impactful, innovative formats below.

Mail Metro Media follows the Better Ads Standards

All formats

Logo Morph

DailyMail.com
DesktopTablet
View Preview
Download Template
Example_Masthead_Morph_US-Ad-Format
Placement_Masthead_Morph_US-Ad-Format

Specifications

Size

  • 964x91px

Initial File Load

300kb (including images, HTML, CSS, JS)

Host Initiated Subload

2.2mb (including animation and/or video)

3rd Party Served Tags

HTML5 Javascript Tags (supplied by Celtra, Sizmek, Flashtalking, etc)

Other

Max 30 sec length for video (unlimited user-initiated). Supply video as MPEG4 (H.264-encoded) as AVI, MOV or MP4. For audio, Stereo AAC audio compression, 128 kbps + preferred. Importantly MailOnline and Metro.co.uk use the logo position as a navigation link to direct traffic back to their respective home pages. Clients can access a logo morph on bespoke activity that allows you to creatively alter these headers.

Additional Info

  • This format must be built inhouse by the DailyMail.com Digital Creative Team.
  • Desktop and tablet browser only (No mobile/tablet app or mobile browser).
  • The creative will rotate up to 3 times with a pause in between each rotation on to the original logo - it will end on the original logo after these rotations.
  • The creative should be frequency capped to a maximum of 3 times per user per day.
  • Subject to editorial approval.

Sign up to our newsletter

Oops! We could not locate your form.