From Buzzword to Business Value: The Real Story of UGC
Influencer Marketing Talks
Oct 15
28 min
User-generated content isn’t new, but it’s evolving fast.
In this episode, we go beyond the buzz to explore what UGC really means in 2025 and how it’s reshaping brand strategy. Together with Paulina Johnson, UGC Specialist and a creator herself, we break down how UGC differs from influencer marketing, how brands are using it strategically, and what it takes to make it work in practice — from both sides of the equation.
Tune in to learn:
How UGC evolved from “authentic content” to a proven growth driver
The difference between UGC, IGC, CGC, and EGC - and when to use which
Why the strongest brands combine influencer marketing and UGC
