Jay McGregor is the Founder of Graceful Graves, a service that offers professional grave cleaning and maintenance subscriptions to help families honour and care for their loved ones’ final resting places with dignity and ease. The business tagline, “making grief more graceful,” sits at the heart of its purpose. Jay created the business in the aftermath of losing her father during the first UK lockdown in 2020. What began as a deeply personal act of grief has since evolved into a nationwide mission to change how people approach death, remembrance, and grave after-care. (Headshot: Images by Morgan Prime)
