Let $M = \pmatrix{A & B\\ C& D}$, where $A$ is an all-one matrix. From Section 3 of Nisan & Wigderson$\color{magenta}{^\star}$,
$$\operatorname{rk} (B) + \operatorname{rk} (C) \le \operatorname{rk} (M) + 1$$
Why is this true?
$\color{magenta}{\star}$ Noam Nisan, Avi Wigderson, On rank vs. communication complexity.