Marketing & Promotion

Self-publishing offers so many paths and options that it can seem intimidating. One debut novelist shares her journey, with valuable tips.

However you decide to publish, it’s unwise to rely on someone else to build your career, or to be responsible for growing your readership.

How authors can blog successfully for long-term platform and book marketing efforts, with tips for online writing, strong headlines, and good SEO.

There are a lot of publicists out there. How can you pick the right one? This is a crucial decision, so it needs to be approached with care.

This post was first published in 2012 and is regularly updated. First things first: an author's website, whether it gets

While it's not easy to launch a book without any kind of online presence, many first-time authors are in exactly that position. Here's a 4-step game plan.

I believe a successful social media strategy is driven by one’s personality and strengths, as well as the qualities of the work produced—leading to a unique approach for each writer. A

Social media is widely considered necessary by authors and publishers for book marketing. But is it as important as an optimized author website?

What every author needs to know before they hire a publicist, and how to work with one successfully.

The majority of authors will not benefit from paid book reviews, and should invest their time and money elsewhere. Here's why.

Writing coach and author Angela Ackerman discusses techniques for identifying and connecting with your target reading audience.

Giving away your work isn't a problem if you've developed a strategy around it, and know how to turn new readers into fans.

by Sal Falko / Flickr The backlash against Literary Citizenship is underway, and perhaps it was inevitable. For those unaware

It is possible, if not desirable, for an author to launch an effective book-marketing campaign without a publisher’s support or assistance. Mainly, it requires time and energy. Here's a comprehensive rundown of the main strategies in use today.

It's been a trend ever since I worked full-time as a book acquisitions editor: Blog-to-book deals. I acquired or oversaw

A publicist can be an invaluable part of your launch team when your book is published, but it’s also possible to do it on your own.

Needing to build audience for a new book, one author examines her avoidance of creating video content in favor of face-to-face connections.

The deal is set to close in January 2026. The new owners include Oracle, Silver Lake, and Abu Dhabi-based MGX.

YouTube is the second-biggest search engine, and I spoke with three savvy authors for whom it’s a key driver of readership growth and revenue.

Can an AI-generated marketing report help save you time and brainpower for more creative writing pursuits? Yes and no, with some urgent caveats.

TikTok Shop can lead to meaningful book sales for authors, but success demands fast fulfillment, engaging content, and often affiliate partnerships.

In a brand partnership with Hellmann’s mayonnaise, Armentrout’s latest is now available in a special edition printed with garlic-infused ink.

Most of us feel unskilled at marketing, but real resistance to it might reveal an emotional pattern that protects us when visibility feels risky.

It’s hard to execute book publicity perfectly the first time around, but there’s a lot you can do to give your project the best shot at visibility.

When substantial visibility doesn’t move the needle, ask: is there meaningful overlap between the podcast’s audience and your ideal reader?