Email Newsletters

Substack's business model relies on you charging readers, but don’t discount the long-term value of what you offer for free.

A free email newsletter is the better strategic choice when it comes to long-term career development. Blogging works better for reaching new readerships.

Everything you need to know to start sending an effective email newsletter.

A reader responded to last week's suggestions that a deep-pocketed party might buy Substack, and possible traffic suppression.

Even with no book to promote, one author finds that writing a monthly newsletter nourishes her life and craft in surprising ways.

A full transcript of a panel discussion at NonfictioNOW at Notre Dame University about the mixed feelings that writers have about Substack.

To ensure you’re giving value to your audience, make sure you know who your newsletter is for and what they get from it.

While a newsletter might not sell your book, writing one can change your work for the better and help build valuable relationships.

Authors who’ve been using Mailchimp for their email newsletter might consider moving to Substack, as it offers several benefits—and it's free.

To the surprise of no one, Facebook has announced it will close Bulletin, the company's email newsletter experiment, less than two years in.

A primer on selling advertising in your email newsletter.

Many writers are told to blog or send an email newsletter without much idea of how to approach it. Here are the most common mistakes they make.

If you subscribe to a large assortment of Substack email newsletters, there is now an app (iOS only, so far) where you can read them all in one place.

We’re not even at the six-month mark since some of the star-powered Substack and Facebook newsletter deals were announced.

Substack makes it easy for non-tech people to harness the power of email newsletters, and that's a good thing. Just beware the hype.

Even a small email list is better than no list at all, because it likely represents your most devoted, true fans.

Founded in 2017, Substack is an email newsletter platform that has become one of the most buzzed-about startups this year.

Creators don’t appear to get access to subscribers’ email addresses, which makes it a no-go for anyone serious about platform building.

Obtaining readers for your book is hard enough. Once you have their attention, how do you make the most of it? Dave Chesson suggests "reader magnets"—incentives that turn strangers into subscribers.

Recent changes to the Mailchimp service make it a less attractive option for email marketing. We look at a few popular alternatives..

Is MailChimp the best choice for your email newsletter? Here's a breakdown of the pros & cons of the three biggest email service providers that authors use.

How do you treat subscribers after they sign up for your email newsletter? An autoresponder can usefully and effectively welcome people to the community.

Kirsten Oliphant discusses various ways to grow your email subscriber list.

Learn about the various types of email newsletter that are sent by authors—with pros and cons of each—plus how to choose which type YOU should send.

The connection with your email newsletter subscribers starts much sooner than you think, in a place that many gloss over or ignore: your signup forms.