Services
UX & Design Audit Services
I help companies understand what slows down their product experience — from conversion issues and usability friction to structural complexity in large systems.
I help companies understand what slows down their product experience — from conversion issues and usability friction to structural complexity in large systems.
Clear, independent assessments designed to help teams improve usability, conversion, and design consistency.
A fast independent review of key screens or flows, highlighting the most critical usability issues and improvement opportunities.
2-3 days
from $1,500
A structured evaluation of usability, navigation, and interface consistency across your product.
12–15 days
from $6,500
An assessment of how clearly your product communicates value and guides users toward key actions.
7–10 days
from $3,500
Structured evaluation and recommendations.
An analysis of your design system structure, naming logic, and component consistency.
8-10 days
from $8,000
Evaluation plus concrete examples and practical system directions.
A deeper review with concrete examples of improved tokens, patterns, and system structure.
14-16 days
from $15,000
My name is Alex. I live and work in Finland, where I run Imperavi Oy, an independent consultancy focused on product clarity, design systems, and interface architecture.
For more than 20 years, I have worked with interfaces as both a designer and a developer, helping teams create systems that remain consistent, usable, and scalable over time.
“I combine aesthetic judgment with structural thinking, paying equal attention to usability, logic, and long-term maintainability.”
I am the author of several books used by designers and product teams worldwide, including:
My background spans interface design, front-end architecture, and design systems. This combination allows me to evaluate products not only visually, but structurally — understanding how decisions affect usability, development complexity, and long-term scalability.
Most engagements involve products where clarity, consistency, and scalability become critical challenges as complexity grows.
All audits follow a clear, structured process designed to minimize disruption and provide practical, actionable results.
You provide access to relevant materials, such as product links, documentation, analytics, and design files.
You receive a clear report with findings, priorities, and practical recommendations.
I conduct a structured evaluation of usability, structure, and design consistency across the product.
Follow-up questions are addressed asynchronously to ensure clarity and next steps.
Teams typically request an audit when product complexity starts affecting usability, consistency, or growth.
Navigation, workflows, or interface patterns have become difficult to understand.
As features expand, usability and clarity decline.
Users hesitate, drop off, or struggle to complete key actions.
What once worked for a smaller product no longer scales.
Teams lack clear rules, leading to fragmented user experience.
For larger and more complex products
Some products reach a point where individual UX issues are no longer the main problem. The challenge becomes structural complexity, decision friction, and design scalability. For such cases, a deeper assessment is available.
When products grow, individual usability issues are rarely the main challenge. The deeper problem is often structural complexity — inconsistent patterns, fragmented decision logic, and design systems that no longer scale.
This assessment provides an independent, structured evaluation of your product experience, helping leadership teams understand where complexity accumulates and how to reduce it.
Evaluation of the overall product architecture, module relationships, depth of hierarchy, and structural complexity in user flows. Focus: scalability, clarity of structure, and long-term maintainability.
Assessment of token architecture, component structure, pattern reuse, and governance alignment. Focus: scalability of the system and cross-team consistency.
Review of interaction logic, repeated UI patterns, behavioral consistency, and friction within key scenarios. Focus: predictability, coherence, and reduction of cognitive load.
Analysis of where users hesitate, overthink, or face unnecessary choices. Focus: simplification of decision-making and reduction of structural friction.
Independent strategic assessment delivered as a structured executive report, including prioritized recommendations.
Typically 4–8 weeks, depending on scope and product complexity.
Starting from $25,000. Final investment depends on scale, access, and organizational depth.
If you would like to discuss your product or request an audit, you can send a brief description by email.
I will review your message and respond personally. We will clarify the scope together, discuss possible next steps, and determine what information or materials may be required.
Email: [email protected]
Most audits take between a few days and a few weeks, depending on scope and product complexity. A clear timeline is defined before the engagement begins.
Findings and recommendations are delivered as structured written reports, supported by visual examples and prioritized action lists.
Start by getting in touch and briefly describing your product and current challenges. We will clarify the scope together and determine what materials are actually needed.
Pricing depends on scope, product size, and level of depth required. A fixed fee is agreed in advance based on a defined statement of work.
No. All engagements are conducted asynchronously via email to ensure independent evaluation and efficient communication.