IAB Tech Lab Agentic Bootcamp – Session 1

Following the announcement of our Agentic Roadmap, we are hosting a hands-on in-person Agentic Bootcamp in the Ad Lab in NYC. Space is limited, so don’t wait around or your seat may be gone.

The 2 hour session will allow for open discussion and direction on priorities, featuring demos and insights from Tech Lab and other contributing members. There will also be breakout sessions on specific use cases that Agentic is well positioned to solve. We expect to run these sessions monthly, at least, throughout 2026 as Agentic Advertising evolves from this initial “test and learn” phase and becomes part of the way we do business.

Presentations include:

• Deeper dive into the IAB Tech Lab Agentic Roadmap with an open forum for feedback on prioritization
• Chalice AI on how they are using ARTF for curation today!
• Index Exchange on practical ARTF uses for the SSP to enrich the bidstream
• Permutive on their usage of Agentic standards in their technologies

This workshop is exclusively for IAB Tech Lab Members.
To register for this event, you need to log into your IABTechLab.com account.

Not a member? Reach out to membership@iabtechlab.com to find out more.