Please refer to this table on the IAB Europe website for an up-to-date list of which companies have been certified.
The Retail Media Certification Compliance Table for Retailers and the Retail Media Certification Compliance Table for Ad Tech companies outlines exactly what the independent auditors will check.
The beta phase enables IAB Europe and the independent auditors to test and refine the audit process against the measurement standards. So far, two RMNs are participating in the beta phase. Find out more in the press release here.
A Certification Advisory group comprised of National Federations and IABs and the Chair of our Retail Media Committee will Govern the programme and ensure we have the right expertise to make decisions on key milestones such as:
The auditor(s) appointed to undertake the independent audits
The certification process and whether a company received certification
Help to develop the pilot phase and to ensure we reach our goals for the full rollout
How we work / partner with other bodies such as the MRC
The auditor will hold a direct commercial relationship with the organisation being certified. It will also take guidance from IAB Europe. Its core responsibilities will include:
Define the audit approach process
Define recommended documentation & deliverables
Review deliverables
Ensure consistency in deliverables across RMNs
Liaise with other auditors to ensure consistency
Yes, there are two costs to factor in. Firstly, the independent audit will need to be paid for, and secondly, once the audit has been passed and the company wishes to receive certification, then a certification fee is due to IAB Europe.
The certification fee for RMN businesses is 7,500 Euros.
The certification fee for ad tech companies generating more than 50m+ Euros of media revenue per year will be 15,000 Euros, and those with less than 50m Euros of media revenue will be 7,500 Euros.
Any company being certified needs to agree to IAB Europe’s certification terms and conditions before certification is issued.
In Europe, there are a number of certification programmes at a local level for existing digital media standards (e.g. IAB UK Gold Standard, IAB Sweden Gold Standard, CESP Label) but there isn’t a certification programme at a European level specifically for the Retail Media landscape. As the creator of the Retail Media measurement standards, IAB Europe is well-positioned to issue the certifications.
IAB Europe and IAB UK are working closely to incorporate aspects of the European Retail Media Certification into the Gold Standard. If a company looking to be certified already meets some of the IAB Europe Retail Media Certification requirements via a recent IAB UK Gold Standard audit, this will make the audit process more efficient.
