30th April | 12:00 - 14:30 CET | Register here
Join us for our virtual H1 2025 edition of The Great Debate on Retail Media. Through engaging Oxford-style debates, panel discussions, and showcase sessions, we’ll explore key topics such as breaking down silos in retail media, the role of programmatic, and how measurement will evolve beyond ROAS in 2025.
Our expert speakers from IAB Europe’s Retail Media Committee will share their perspectives on the latest innovations and the importance of standardisation and certification in retail media.
Agenda (CET)
12:00-12:05 - Welcome and Introduction
12:05-12:35 - Panel discussion: How can we break down the silos in retail media? Is programmatic the answer?
The panel will explore the challenges and opportunities in breaking down the silos within retail media. Key points of discussion will include the integration of various retail media channels, the role of data and technology. The panelists will debate whether programmatic solutions can unify the silos and create a more cohesive retail media strategy.
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12:35-12:50 - Oxford style debate: Retail media measurement will move beyond ROAS in 2025 - Incrementality will be king
12:50-13:20 - Showcase session: In-Store Retail Media Innovation
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13:20-13:30 - Presentation: Status on IAB Europe’s Standardisation and Certification Initiatives
13:30-14:00 - Roundtable with buy and sell-side: Why is Standardisation and Certification Important to the Development of Retail Media?
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14:05-14:05 - Closing
Secure your virtual seat below and stay tuned for the full agenda and speaker line-up.
Hosts:
Jason Wescott, Global Head of Commerce Solutions at GroupM Nexus & Chair of the IAB Europe’s Retail & Commerce Media Committee
Patricia Grundmann, VP of Retail Media, MD OBI First Media Group & Vice Chair of IAB Europe’s Retail & Commerce Media Committee
Speakers:
Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe
Kim Ludlow, EMEA Lead for Retail and Commerce Media, Moloco
Julien Gardès, VP International Business Development & Retail Media, Triplelift
Robert Kiessling, Data Partnerships Director, The Trade Desk
Paul Wright, Head of International, Uber Advertising
Emma Helsloot, Director Sales EMEA, Pentaleap
Marta Piotrowska, Director of Media & AI & Mar-Tech & Retail Media, Allegro
Paul Dahill, Managing Director, Sales EMEA, Koddi
James Allison, Director Market Development EMEA, Advertima
Saskia Nettekoven, Lead Project Manager, Retail Media, Douglas Marketing Solutions
Tram Thao Lam, Product & Innovation Manager, Retail Media, Douglas Marketing Solutions
Till Goehre, Head of Data & Product, MediaMarktSaturn Retail Media
Babs Kehinde, Senior Director, Commerce Media, EMEA at PubMatic
Darren Jacobs, EMEA Sales Director, Zitcha
Georgina Holledge, Business Director, Capture & Plan-Apps
Stephen Shepherd, Head of Strategy and Consulting. Tesco Media
