26th November | 12:00 CET - Register here
Join us on 26th November for IAB Europe’s Virtual Programmatic Day (VPD), the largest virtual gathering dedicated to programmatic advertising in Europe. This flagship event brings together leading experts, innovators, and industry stakeholders to discuss the latest trends, opportunities, and challenges shaping the future of programmatic trading.
Through a series of interactive panel discussions and live audience Q&As, you’ll gain exclusive insights into the drivers of growth, key market developments, and practical solutions to today’s biggest programmatic challenges.
Agenda (CET time):
12:00 – 12:05 - Welcome
Opening remarks followed by three live-streamed panel sessions, organised by IAB Europe
12:05-12:35 Panel 1: Smarter Pipes: The Impact of Sell-Side Decisioning
This session explores how SSPs, ad servers, and publishers are optimising yield, managing demand paths, and balancing commercial and quality signals in real time. The panel will touch upon the implications for buyers, transparency in decision logic, and what a balanced marketplace looks like when the sell side gets smarter.
12:35-13:05 Panel 2: Machines Buying Media: AI & Programmatic
From creative optimisation to dynamic pricing and predictive outcomes, machine learning is redefining how media is bought, sold, and measured. This session will cover practical applications of AI across the programmatic supply chain, as well as challenges such as explainability and bias.
13:05-13:35 Panel 3: Building Trust and Transparency Across Programmatic Channels
This panel will examine how the industry is working to shine light on the programmatic supply chain, from log-level clarity and auction mechanics to signal integrity and fee transparency. Special attention will be given to the in-app environment, where complexity, SDK dependencies, and opaque supply paths have made transparency particularly challenging.
Get ready to hear from top industry leaders – speaker announcements coming soon!
