IAB Europe's Virtual CTV Day 2025

5th November | 12:00 PM CET I Register here

The Virtual CTV Day is a dynamic series of panel discussions and market deep dives focused on the fast-evolving world of Connected TV (CTV).

This event will equip you with the latest insights and trends, ensuring you're fully up to speed on everything CTV - now and into 2025 and beyond.

Agenda CET

12:00 - 12:05 - Welcome

12:05 - 12:15 - Presentation: Building the Foundation: Progress and Lessons from IAB Europe’s CTV Work So Far

• Marie-Clare Puffett, Industry Development & Insights Director, Iab Europe

This presentation explores IAB Europe’s ongoing efforts to shape the future of Connected TV (CTV) advertising. It highlights work in progress, shares insights from industry collaboration, and reflects on lessons learned in building a sustainable and transparent CTV ecosystem.

12:15 - 12:45 - Panel: Measuring What Matters: The Road to CTV Standards and Accountability

As Connected TV (CTV) continues its rise, the industry faces a critical inflection point: how do we measure success in a fragmented, fast-evolving ecosystem? This panel brings together leading voices from across the industry to explore the urgent need for standardised metrics, transparent reporting, and cross-platform accountability.

Moderator: 

• Cadi Jones, SVP, EMEA, Index Exchange

Speakers: 

• Gregor Fellner, Sr. Director Media in Germany, Rakuten TV
• Stafaniya Radzivonik, Senior Director, Partnerships-Supply, Verve
• Dan Black, Head of CTV, Teads

12:45 - 13:00 - Fireside chat:

Speakers: 

• Paul Gubbins, CTV Lead, Exchange Platforms, EMEA, Google

13:00 - 13:30 - Panel: CTV 2026: Strategic Forecasts from Industry Leaders

This panel convenes industry leaders to share bold predictions, strategic insights, and data-driven forecasts for the future of CTV. From evolving viewer behaviours and ad tech innovations to  platform consolidation, panelists will explore the forces driving change - and the opportunities they unlock.

Moderator: 

• Mark Taylor, Head of CTV, Azerion

Speakers: 

• James Grierson, Content Partner Lead, Samsung Ads
• Rob Gedge, Senior Global Video Solutions Manager, WPP Media
• Sarah Lewis, Global Vice President, CTV, ShowHeroes
• Thomas Bernal, Senior Vice President, Go to Market, Ogury

Stay tuned — we’ll be announcing the full agenda and speaker lineup soon. You won’t want to miss the industry leaders and insights we have in store!

Speakers: 

Cadi Jones, SVP, EMEA, Index Exchange

James Grierson, Content Partner Lead, Samsung Ads

Gregor Fellner, Sr. Director Media in Germany, Rakuten TV

Rob Gedge, Senior Global Video Solutions Manager, WPP Media Solutions

Mark Taylor, Head of CTV, Azerion

Marie-Clare Puffett, Industry Development & Insights Director, Iab Europe

Paul Gubbins, CTV Lead, Exchange Platforms, EMEA, Google

Sarah Lewis, Global Vice President, CTV, ShowHeroes

Stafaniya Radzivonik, Senior Director, Partnerships- Supply, Verve

Thomas Bernal, Senior Vice President, Go to Market, Ogury

Tim Cady, MD PMX, Publicis