30th October I 12:00 pm - 14:00 pm CET I Register here
In this virtual event, industry experts from across Europe will come together to debate AI in digital advertising in our first Great Debate on AI.
We will kick off the event looking at findings from our industry-wide survey: "The Impact of AI on Digital Advertising". This research explores how advertisers, agencies, publishers, and ad tech providers are leveraging AI, both predictive and generative, to drive efficiency, creativity, and growth.
During these interactive sessions, we’ll dive into key findings from the survey and explore what they mean for the future of digital advertising. 3 panels of experts from across the ecosystem, including members of IAB Europe’s AI Working Group, will share their perspectives on adoption trends, ethical considerations, use cases, and the strategic priorities shaping the road ahead.
We’re delighted to have Tobias Kellner, Industry Relations Manager, Google Germany and newly appointed IAB Europe’s AI WG lead - hosting this year’s event.
Event agenda: (CET)
12:00 - 12:05 - Opening
12:05 - 12:20 - 15 min - IAB Europe (short presentation from IAB Europe side on the survey results)
(Industry)
12:20 - 12:50 - Panel 1: The User Journey in the Age of AI
A discussion on the transformation in user behaviour due to the rise of conversational interfaces, touching upon new opportunities and challenges and how the digital ad ecosystem is adapting.
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12:50 - 13:20 - Panel 2: AI-Powered Everything
A discussion centered on the ecosystem’s adoption of AI technologies, covering topics such as shifts in business models, the establishment of AI governance, and preparation for an agentic future.
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13:20 - 13:50 - Fire-side chat: Publisher Strategy in a Conversational Web
A session focused on how publishers are navigating the opportunities and challenges associated with an evolving web, touching on areas such as search, content ingestion, and revenue strategy.
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13:50 - 14:00 - 5-10 min - Thanks and close
Stay tuned as we will reveal the speakers very soon!
Speakers:
Tobias Kellner, Industry Relations Manager, Google Germany
Dimitris Beis, Data Analyst & Sustainability Lead, Iab Europe
Jacqui Merrington, Director of AI, Mail Metro Media
Kay Schneider, President, ShowHeroes
Liz Salway, Managing Principal, Marketing Solutions, Empathy Lab by EPAM
Matina Thomaidou, VP, Head of Data Science at Dataseat, part of Verve
Patrick Hann, Ad Tech Manager, IAB UK
Simon Davis, Global Client Transformation, Mindshare, WPP Media
Tim Collier, Chief Commercial Officer, Scope3
