Interactive Advertising Bureau

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Advancing Incrementality Measurement: Insights from the Retail Media Impact Summit & Next Steps

Lauren Wakefield
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03/11/2025
At our Retail Media Impact Summit in Amsterdam, one of the most thought-provoking sessions tackled a critical and often debated […]

Key Takeaways from Our First-Ever Connected TV (CTV) Workshop in Brussels

Lauren Wakefield
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03/11/2025
On 21st October, we hosted our first-ever Connected TV (CTV) Workshop in Brussels, bringing together sell-side experts from EGTA, Amazon, […]

Get Ready for 2026: Build Your Retail Media Expertise This November

Lauren Wakefield
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28/10/2025
As Retail Media continues to gain momentum and reshape advertising strategies, now is the perfect time to invest in your […]

From Pressure to Performance: Driving Retail Media Growth in a Shifting Landscape - A Q&A with Our Retail & Commerce Media Committee

Lauren Wakefield
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23/10/2025
The Retail Media landscape is undergoing a rapid and fundamental shift. Once a quiet revenue stream, Retail Media Networks (RMNs) […]

Get Ready to Binge on CTV Insights - 4 Reasons to Join Our Virtual CTV Day

Lauren Wakefield
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22/10/2025
Connected TV (CTV) is a hot topic, and understanding where it’s headed next is essential for success. Join us on […]

New Podcast Series: Retail Media Roundtable - Live from Our Retail Media Impact Summit in Amsterdam

Lauren Wakefield
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21/10/2025
We’re thrilled to launch our brand-new Retail Media Roundtable series, sponsored by MediaMarktSaturn, recorded live at our Retail Media Impact […]

Shaping the Future of Commerce Media: Why Standards Matter, and How You Can Help Define Them

Lauren Wakefield
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20/10/2025
In this blog post, our Retail Media Consultant, Yara Daher, explores why standards are essential to the future of Commerce […]

Level-Up Your Sustainability Skills this Quarter: Join Our Condensed Course on Environmental Sustainability in Digital Advertising

Lauren Wakefield
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16/10/2025
As 2025 draws to a close, now is the perfect time to invest in your team’s skills and strategies to […]

[Guest Member Blog Post] Shaping the Retail Media Ecosystem: How Advertima Redefines In-store Advertising Standards

Nicole Laleva
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15/10/2025
In this week’s member guest blog post, we hear from the Advertima team as they explore how they’re transforming physical […]
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