Reports
[2026 Survey on Awareness of Sexual Minorities] My Perception of Inclusion and Our Society's Inclusion of Sexual Minorities, and Perception of Social Activities and Occupational Participation of Sexual Minorities
Hostile sentiment toward sexual minorities has remained at the same level every year since the survey began, and the perception that our society should accept sexual minorities has decreased compared to last year. While women aged 18 to 29 are the most favorable group toward sexual minorities, they also show the highest percentage of responses stating that they cannot allow trans women to use women-only spaces.
[2026 Family Perception Survey] Perceptions and Reality of Division of Roles within the Family
The perception that married couples should make joint decisions regarding major and minor household matters has not changed since the survey began. What has changed is reality: while the response that the wife is responsible for living expenses and housework has dropped to its lowest level since the survey began, the perception regarding parental support—that each person should decide for themselves how to care for their own parents—has actually strengthened.
[2026 Physical Health Awareness Survey] Various Standards of Health – Meaning of Physical Health and Self-Assessment, Health Awareness and Management Attitudes
While there are normal ranges for body temperature and blood pressure, there is no such standard for what one considers healthy. What constitutes a healthy state varies from person to person, and this judgment influences everything from what to eat to how much to move, independent of medical examination results. We examined how people view physical health, how they rate their own health, and how they manage it.
[Feature] Why Don't You Feel Refreshed After Resting? – 'Resting but Anxious 20-Somethings' as Seen Through Leisure Time Surveys
There are times when even the leisure time we barely managed to squeeze in after a busy day doesn't leave us feeling refreshed once it's over. We clearly rested, so why don't we feel refreshed? Are we truly spending our leisure time as it should be? We surveyed respondents regarding the amount of leisure time, the content of their activities, companions and costs, and their perceptions and emotions regarding leisure, and compiled the results.
[Economic Security Indicators – August 2026] National Security Perception Index Declines to Lowest Level Since May 2025
The national security perception index, which had been fluctuating sideways this year, declined to its lowest level since May 2025. Both the assessment and outlook of the national economy turned negative compared to a month ago.
[2026 Family Perception Survey] Perception of the Normal Family
Responses acknowledging diverse family forms are dominant, and resistance to families based on neither blood nor marriage has decreased since the first survey. There is not a single standard for judging family; those who base their criteria on blood ties mostly recognize single-mother and single-father families as families, but show low acceptance of families not connected by blood.
[2026 Survey on Perceptions of Japan] Evaluation of Japan's Image, Favorability, and Similarities between Korea and Japan
The image of Japan cannot be simply explained. While people showed above-average favorability toward travel destinations, food, and products, favorability toward the Japanese government was the only one that remained in the 30s. Mainstream public opinion became a ambivalent stance that friendly relations with Japan are necessary, even while acknowledging that Japan's apology for its past history is insufficient.
[Feature] The Passion Filling the Stadiums: Perspectives on the Success of Professional Baseball
Korean professional baseball (KBO) is entering its golden age. Following the milestone of surpassing 1,088 million spectators in 2024 with 7,705, the upcoming 2026 season is on the verge of becoming the first in history to reach 1,300 million spectators. How are people enjoying baseball, and why do they like it? We examined perceptions of professional baseball and viewing experiences.
[2026 Survey on Perceptions of Sexual Minorities] Public Opinion on the Legalization of Same-Sex Marriage and the Enactment of Anti-Discrimination Laws
Opposition to the legalization of same-sex marriage exceeded half for six consecutive years, and opposition also outweighed support for same-sex couples adopting children. However, support for enacting laws prohibiting discrimination based on sexual orientation outweighed opposition, and the group most negative about this was not the elderly, but men aged 18 to 29.
[2026 Survey on Perceptions of Japan] Evaluation of Korea-Japan Relations, Perceptions of Korea-Japan Exchange and Cooperation
Although favorability toward Japan has reached an all-time high and shuttle diplomacy between Korea and Japan is back on track, the majority still holds a neutral view regarding Korea-Japan relations, seeing them as neither good nor bad. While a significant number of people remain perceiving Japan as a threat to our country's economy and security, even those who do not feel favorable toward Japan acknowledge the necessity of exchange and cooperation in the economic, political, and diplomatic spheres.
[2026 Survey on Child and Parenting Perceptions] A Society of Raising Children Together – Perceptions of Low Birth Rate
Over the past year, the perception that the low birth rate in Korean society is a serious problem has faded, and the decline has been driven by women in their 20s and 30s. However, they are also the group that feels the social pressure to have children most acutely. While the causes of the low birth rate are attributed to social structures such as education costs, housing costs, and employment, the pressure to have children is still directed at the individual.
[2026 Family Perception Survey] Scope and Definition of Family
While there is little disagreement that spouses, children, and parents constitute "our family," the definition of those outside this group varies by generation; among those in their 20s, more people considered pets to be family than daughters-in-law or sons-in-law. Although blood ties still ranked first as a criterion for defining family, emotional bonds and a sense of responsibility took precedence over legal relationships such as marriage or adoption.
[Feature] Is a Perfect Day Without a Smartphone Possible? – The Reality of Smartphone Dependence and Digital Detox
As the daily routine of holding a smartphone from the moment one wakes up until just before falling asleep becomes commonplace, the number of people trying to distance themselves from smartphones is also increasing. We examined the smartphone usage patterns of adult men and women, their self-perceived addiction and sense of control, and their efforts to distance themselves.
[Economic Security Indicators – July 2026] National Economy Perception Index Improves, Household Economy and National Security Perception Indices Remain Flat
The national economic perception index improved compared to the previous survey, but there was no significant change in perceptions of the household economy and national security. The assessment of the current household economic situation is similar to last month, but the future outlook has shifted to a negative lead for the first time since last March.
[2026 Survey on Child and Parenting Perceptions] Growing Well Rather Than Just Succeeding – Child Planning, Gender Preference, and Parenting Directions
When asked what they wanted for their children, success in academics or careers ranked lowest among the items presented. Thoughts on when and how many children to have were not significantly different from last year, but the timing of having children and whether parenting is perceived as a burden or a reward varied distinctly depending on generation and experience with marriage and childbirth.
[Favorability of Neighboring Countries – July 2026] North Korea's favorability surpasses 30 degrees for the first time in 4 years and 6 months, Japan's favorability reaches all-time high
While favorability toward North Korea remains the lowest among the five major nations, it has recovered to 30 degrees for the first time in four and a half years. Amidst a successful rebound in favorability toward the United States, which had fallen to an all-time low last April, favorability toward Japan reached an all-time high.
[Feature] Evaluation of the 2026 CONCACAF World Cup, National Pride, and Public Opinion on the Selection of the Next National Team Coach
In the recent CONCACAF World Cup, the South Korean national team failed to advance to the Round of 32 following a poor performance. While the majority assessed this as a "disappointing result," the majority opinion regarding the new national team coach's nationality was that it "does not matter." Meanwhile, it was confirmed that due to the poor performance, this World Cup failed to generate the boost in national pride typically associated with major international tournaments.
[2026 Survey on Awareness of Sexual Minorities] Public Opinion on Queer Festival Operation and Support Methods, and Rallies for and Against
Although public opinion opposing the Queer Festival fell below the majority for the first time since the survey began, the number of "reserved judgment" responses increased compared to supportive opinions. Even among those most favorable to hosting the Queer Festival, there are high levels of negative opinions regarding exposure and subsidies at the festival, and the majority believe that rallies opposing the festival should also be permitted.
[Conflict Perception by Group – 2026] Ideological Conflict Passes Its Peak, Class Conflict Fades… What Is Growing Is the 'Capital Region vs. the Provinces'
While the biggest source of conflict in our society remains the confrontation between the ruling and opposition parties and ideologies, the perception that this is "very serious" has declined compared to last year. Even class conflict is gradually subsiding, whereas regional conflict continues to grow steadily, and the focus is shifting from the traditional Yeongnam-Honam rivalry to the gap between the capital region and the provinces.
[2026 Survey on Perceptions of Children and Parenting] Can They Grow Up Happily? – The Necessity of Children, Perceptions of Childbirth and Parenting
Although the number of births has rebounded sharply to its highest level in several years, about half of the younger generation considering childbirth still do not believe that having children is essential. For the first time, "a society where it is difficult for children to live happily" has surpassed "money" as a reason not to have children.
[Special Feature] 'I' Am Safe, But 'Our Society' Is Not Safe – Safety Perception Survey
There are likely not many people who think about 'safety' frequently in their daily lives. However, the reason safety is important is that it is the most fundamental issue directly linked to our lives. This is also why we must not neglect efforts to create a safer society, and a society where everyone is safe. We examined the public's perception of safety.
[Feature] Experimental Survey on Political Bias Perception in Conversational AI – Trust and Intention to Use Shaken by a Single Word That It 'May Be Biased'
In the United States, there is an active debate regarding conversational AI providing politically biased responses. The situation in Korea is no different. If AI is politically biased and citizens ask it about political and social issues and entrust it with judgment, the very foundation of democratic public opinion formation could be shaken. Through an experimental survey, we examined trust and willingness to use AI after recognizing the possibility of bias.
[Feature] Travel plan for the second half of 2026
In the second half of 2026, domestic travel is concentrated during the summer peak season with short trips focused on visiting local restaurants, whereas overseas travel is not concentrated at a specific time but is planned to be longer with a wide range of activities including city sightseeing and shopping. A distinct trend is observed in overseas travel destinations, with a clear concentration on nearby East Asian countries such as Japan and China.
[2026 Marriage Perception Survey] Marriage Preparation Process and Burden, and Perceptions of Declining Marriages
Wedding gifts, dowry, and engagement ceremonies have become unnecessary procedures, and with the number of marriages increasing for two consecutive years, the view that the decline in marriages is serious has weakened to its lowest level since the survey began. Among unmarried men and women with no intention of marrying, some answered that they might reconsider marriage if housing and child-rearing policies were sufficient, but half answered that they had no intention of marrying even if such policies were in place.
[Feature] User Experience with Simple Payment Services and Service Changes – Online Settlement, Offline Remains a Barrier
It is now easy to spot people going out without a wallet. At convenience stores, payments are completed simply by placing a smartphone against a terminal, while online shopping is finished with just a password or biometric authentication. How often and in what situations do consumers actually use mobile payment? We examined the usage rates of mobile payments and the differences between online and offline settings.