What’s your nonprofit’s magnetic personality?

Branding Designed for Nonprofits

Transform how you share your mission with the world. Partner with an award-winning designer for done-for-you branding that will attract aligned donors and help you market your nonprofit with confidence.

“The final product is unbelievable. Lauren is absolutely delightful to work with. It has been a game changer for us.”
Photo of a nonprofit leader petting a shelter dog, but surrounding this sweet image are lots of hand-drawn squiggle lines meant to represent the constant questions and needs of a nonprofit founder. There are a few additional colored geometric shapes around the image.

Are you tired of doing the heavy lifting to explain your nonprofit’s unique value?

Outdated logos, random colors and fonts, cobbled-together websites, vague messaging… when your brand is out of alignment, you always have more explaining to do—and every project feels like a scramble. Ad hoc branding is preventing some of the most deserving nonprofits from working smarter and seizing big opportunities. 

Countless executive directors come to HeartSpark feeling embarrassed by their organizations’ logos and websites, and they’re exhausted from months or years of manually explaining what they do, why it matters, and why donors should give.

If this is you, let’s work together to create a brand that does the promoting for you. 

Let's put some spark in your branding.

HeartSpark founder Lauren Atherton loves helping even the smallest nonprofits shine brighter. Whether you’re looking to get clarity on your messaging or completely refresh your look, there’s something here to help your nonprofit level-up.

Discover Your Brand Personality

This free quiz reveals your nonprofit’s core personality and how to use it to stand out, connect more deeply with your donors, and market your nonprofit with confidence.
HeartSpark founder Lauren Atherton takes an online meeting on her laptop, with a podcast mic in front of her.

SPARK Strategy Call

Get 1:1 support in a focused 90-minute strategy session with Lauren. Using your Brand Personality Quiz result, she’ll refine your brand strategy, shape clear donor-ready messages, and share a simple action plan for building your brand.

Level Up Your Brand

Our streamlined, done-for-you branding service. Get a refreshed logo and visual brand, consistent marketing templates, and a compelling website that will attract aligned donors with confidence – in just 90 days. 

Case Studies

Camp Cocker Rescue
A brand refresh and website rebuild for a California rescue organization supporting high-needs cocker spaniels – resulting in
Bringing mindfulness to Fairfield County with a refreshed brand style and upgraded Squarespace website.
Kids Hub
Brand refresh for a Mississippi child advocacy center that reflects safety, warmth, and their four-pillar model of care.

Kind Words About HeartSpark

Blog

Insights to Help Your Nonprofit Grow

Branding and marketing are often lumped together, but they serve two very different purposes. In this post, you’ll learn the…
If talking about your nonprofit feels confusing or unclear, you’re not alone. The SPARK Strategy is a simple, powerful framework…
This post breaks down 5 smart strategies to help you build a great nonprofit website, guide visitors to action, and…
Radio Categories
Branding and marketing are often lumped together, but they serve two very different purposes. In this post, you’ll learn the real difference between branding and marketing, why the order matters, and how to set your organization up for more powerful, consistent, and aligned communications.
If talking about your nonprofit feels confusing or unclear, you’re not alone. The SPARK Strategy is a simple, powerful framework to help you confidently communicate your mission, connect with the right people, and inspire more support. In this post, I’ll walk you through exactly how it works and how to get started.
This post breaks down 5 smart strategies to help you build a great nonprofit website, guide visitors to action, and feel proud of how your nonprofit is being shared online.
Not sure when to refresh your nonprofit’s brand and website? In this post, I’m sharing the best (and worst!) times to rebrand plus how to plan around events, campaigns, and busy seasons without overwhelming your team.
If your nonprofit website feels outdated or isn’t converting visitors into donors, these 3 simple fixes can start turning it around. Learn how to turn your site into a fundraising asset today.
If your fundraising feels harder than it should, your brand might be quietly working against you. Watch this quick video to learn how the right brand can help more of the right donors find YOU instead of chasing them.
Branding and marketing are often lumped together, but they serve two very different purposes. In this post, you’ll learn the real difference between branding and marketing, why the order matters, and how to set your organization up for more powerful, consistent, and aligned communications.
If talking about your nonprofit feels confusing or unclear, you’re not alone. The SPARK Strategy is a simple, powerful framework to help you confidently communicate your mission, connect with the right people, and inspire more support. In this post, I’ll walk you through exactly how it works and how to get started.
This post breaks down 5 smart strategies to help you build a great nonprofit website, guide visitors to action, and feel proud of how your nonprofit is being shared online.
Not sure when to refresh your nonprofit’s brand and website? In this post, I’m sharing the best (and worst!) times to rebrand plus how to plan around events, campaigns, and busy seasons without overwhelming your team.
If your nonprofit website feels outdated or isn’t converting visitors into donors, these 3 simple fixes can start turning it around. Learn how to turn your site into a fundraising asset today.
If your fundraising feels harder than it should, your brand might be quietly working against you. Watch this quick video to learn how the right brand can help more of the right donors find YOU instead of chasing them.

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