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Fundraising strategies

How to create a donation page that converts (with real examples)

Learn how to set up a donation page that drives results with practical steps, optimization tips, and top examples from real nonprofits.

Rachel Ayotte
June 12, 2026
Nerd Mr Butter

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2. Customize your design & tell your story 🎨

The design of your online donation page can significantly affect how donors interact with it. Givebutter's Learn the 5 ways to nail your nonprofit branding →

3. Set your donation amounts 💰

Pre-set giving amounts reduce friction and increase average gift size because donors anchor to the options you put in front of them.

A simple giving ladder might look like this:

  • $25: Provides school supplies for one student
  • $100: Funds two weeks of after-school tutoring
  • $500: Covers a full semester of educational support
  • $1K: Provides a semester-long scholarship for one student

Always include one open-ended "other amount" field for donors who want to give outside your suggested amounts.

💡 Pro tip: Make your Download your free donation form optimization checklist →

4. Turn on recurring giving 🔁

One of the simplest ways to grow your fundraising is already built into your donation page: a recurring giving toggle. With one click, a donor who planned to give once becomes a monthly supporter, without any extra effort from your team.

In a Givebutter survey of 39 nonprofit professionals, 40% said they rarely or never actively promote recurring giving to their donors. Your donation page is the easiest place to start.

With Givebutter, you can offer monthly, quarterly, or yearly Launch a monthly giving program that grows year over year →

5. Offer multiple ways to give 💸

Use a donation form template that accepts every payment method →

6. Thank & engage donors instantly 💛

The donation is just the beginning of the relationship. Thoughtful follow-up turns a one-time gift into long-term support, and much of it can be automated so your team doesn't have to manage it manually.

To build strong donor relationships early on: