conversion-analysis

End-to-end data analytics project analyzing 120+ marketing campaigns across Google, Facebook, Instagram, LinkedIn, Email & YouTube. Includes data cleaning, EDA, ROI analysis, conversion funnel analysis, and an interactive web dashboard (Chart.js) deployed on GitHub Pages.

Система собирает заполненные формы из bitrix24, фильтруя их от лишних данных (звонков и не валидных лидов) и сверяет с продажами в 1С по определённому алгоритму.

End-to-end data analyst focused e-commerce analytics project analyzing the impact of AI Search and Zero-Click behavior on conversion, revenue, and funnel performance using SQL, Python, and Tableau.

Trial activation analysis for a 30-day SaaS trial — behavioural event data, conversion driver analysis, dbt SQL models, and an interactive analytics dashboard. Built for the Splendor Analytics Data Analyst Challenge.

Скрипт для контроля и подсчёта показателей KPI для операторов колл-центра. Предоставляет аналитику и инструменты для контроля за корректностью заполнения карточек клиентов и лидов в Bitrix24

Скрипт не принимает excel файлы и работает напрямую с БД. Посчитает конверсии и статусы клиентов (новый, с колёс и т.д.), а также предоставит информацию о первых и последних покупках.

Interactive Marketing Funnel and Conversion Performance Analytics Dashboard using Python and Streamlit.

План A/B-тестування для щотижневої конверсії підписок у мобільному додатку з використанням MDE, розрахунку розміру вибірки та фреймворку прийняття рішень.

Product funnel analysis for Metrocar ride-sharing app.

Marketing Funnel & Conversion Performance Analysis using Python, Pandas, and Matplotlib

A/B testing and statistical analysis project evaluating user engagement and conversion behavior for E-News Express.

A/B test analysis of a recommendation system using conversion funnels, statistical testing and business-focused experiment evaluation.

End-to-end customer funnel and revenue leakage analysis using SQL and Python

SQL analysis of free trial conversion metrics, regional performance, and revenue impact across a 1-month subscription product.

End-to-end Product Analytics project using MySQL, SQL, Python, and Tableau. Analyzes customer behavior, purchase funnel, product performance, category insights, and interactive dashboards to support product decisions.

Analyzed cross-regional marketing data to optimize telecommunications campaign performance and ROI.

GA4 e-commerce funnel analysis using BigQuery SQL and Tableau to model conversion drop-offs, estimate revenue leakage, and turn event-level data into an executive dashboard.

Marketing funnel and conversion performance analysis using the UCI Bank Marketing Campaign Dataset. Includes funnel drop-off analysis, channel performance, dashboard visuals, and actionable growth recommendations.

Product analytics case with SQL, Python, user activity metrics, retention and conversion analysis

RavenStack SaaS Analytics is an end-to-end business analytics project built to investigate customer conversion, support workload, and churn/retention for a SaaS business. I worked with five interconnected datasets covering customer accounts, subscriptions, feature usage, support tickets, and churn events.