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<!doctype html>
<!--[if lt IE 7]> <html class="no-js ie6 oldie" lang="en"> <![endif]-->
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<html class="no-js" lang="en"> <!--<![endif]-->
<head>
<meta charset="utf-8">
<meta name="language" content="English" />
<meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1">
<title>Full Stack Python</title>
<meta name="description" content="Full stack Python shows how an entire Python web application is built, from the server to the front end JavaScript.">
<meta name="author" content="Matt Makai">
<meta name="viewport" content="width=device-width,initial-scale=1">
<link rel="stylesheet" href="/css/c.css" />
<link rel="stylesheet" href="/css/bootstrap-responsive.min.css" />
<script src="/js/modernizr-2.0.6.min.js"></script>
<script type="text/javascript">
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ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
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<a href="https://github.com/makaimc/fullstackpython.github.com" class="github">
<img style="position: absolute; top: 0; right: 0; border: 0;" src="http://s3.amazonaws.com/github/ribbons/forkme_right_darkblue_121621.png" alt="Fork me on GitHub" />
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<div class="container">
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<div class="logo-header-section">
<a href="/"><img src="../img/full-stack-python-logo-bw.png" height="42" width="42" class="logo-image" /></a>
<span class="logo-title"><a href="/">Full Stack Python</a></span>
</div>
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</div>
<h1>Web Analytics</h1>
<p>Web analytics involves collecting and analyzing data generated by visitors'
web browsers while they are viewing webpages. The resulting data provides
insight into how visitors use the site.</p>
<div class="section" id="web-analytics-third-party-services">
<h2>Web Analytics Third Party Services</h2>
<p><a class="reference external" href="http://www.google.com/analytics/">Google Analytics</a> is a widely used
free analytics tool for website traffic.</p>
<p><a class="reference external" href="https://mixpanel.com/">MixPanel</a>'s analytics platform focuses on mobile
and sales funnel metrics. A developer builds what data points need to be
collected into the server side or client side code. MixPanel captures that
data and provides metrics and visualizations based on the data.</p>
<p><a class="reference external" href="https://www.kissmetrics.com/">KISSmetrics</a>' analytics provides context
for who is visiting a website and what actions they are taking while on
the site.</p>
<p><a class="reference external" href="http://www.crazyegg.com/">CrazyEgg</a> is tool for understanding a
user's focus while using a website based on heatmaps generated from mouse
movements.</p>
</div>
<div class="section" id="web-analytics-resources">
<h2>Web Analytics Resources</h2>
<p><a class="reference external" href="http://blog.arkency.com/2012/12/google-analytics-for-developers/">Google Analytics for Developers</a></p>
</div>
<hr/>
<div class="footer pull-right">
<a href="http://www.mattmakai.com/" class="underline">Matt Makai</a> 2013
</div>
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<script src="/js/bootstrap.min.js"></script>
</body>
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