fixing typos in latest post

mattmakai · mattmakai · commit ec36314483fe · 2018-05-28T11:42:22.000-04:00
diff --git a/content/posts/180525-explain-products-developers.markdown b/content/posts/180525-explain-products-developers.markdown
@@ -44,20 +44,20 @@ built.
 
 <img src="/img/180526-explain-product/02-matt-makai-bio.jpg" width="100%" class="shot rnd outl" alt="Bio information slide for Matt Makai.">
 
-As I said at the beginning, I'm Matt Makai and I serve the Developer
-Network at Twilio. I am also a [Python](https://www.python.org/) and 
-[Swift](https://swift.org/) developer as well as the creator of
-Full Stack Python. My background provides an opportunity to give insight 
-on this topic because I am a software developer, I market to software
-developers and I write a community-driven site that is widely read and
-trusted by software developers.
+In addition to serving the Developer Network at Twilio, I am also a 
+[Python](https://www.python.org/) and [Swift](https://swift.org/) developer 
+as well as the creator of 
+[Full Stack Python](https://www.fullstackpython.com/). My background provides 
+an opportunity to give insight on this topic because I am a software 
+developer, I market to fellow software developers and I write a 
+community-driven site that is widely read and trusted by software developers.
 
 
 <img src="/img/180526-explain-product/03-show-it-live.jpg" width="100%" class="shot rnd outl" alt="Fred Wilson quote on showing rather than telling.">
 
 How do you explain your product? [Fred Wilson](https://avc.com/) of 
 [Union Square Ventures](https://www.usv.com/) said it best in this quote,
-which we will roughly summarize as: show, don't just tell.
+which we will roughly summarize as: *show, don't just tell*.
 
 
 <img src="/img/180526-explain-product/04-demo.jpg" width="100%" class="shot rnd outl" alt="Demo slide for transitioning into a live-coded demo.">
@@ -84,17 +84,18 @@ company's main product.
 Let's break down the demo into its component pieces so we can learn from
 it. The demo narrative fits into a story arc. Yes, a story arc like from a
 novel. You may not have thought about explaining and showing your product
-in a couple of minutes to be like a novel, but you should follow the same
-narrative structure because it is easier for the audience to understand.
+in a couple of minutes to be similiar to a novel, but you should follow the 
+same narrative structure because it is easier for the audience to understand.
 
-The demo follows the story arc in the beginning when I introduce myself
-and Twilio. A clear, concise set of intentional words are used to explain
-what Twilio *can do for a developer*. "Twilio makes it easy for software
-developers to add phone calling to your applications using the programming
-languages that you already know." Breaking that down further:
+The demo we just saw follows the story arc in the beginning when I introduce 
+myself and Twilio. A clear, concise set of intentional words are used to 
+explain what Twilio *can do for a developer*. "Twilio makes it easy for 
+software developers to add phone calling to applications using the 
+programming languages that you already know." Breaking that down further:
 
 1. *software developers*: a clear call out to who we are talking to
-1. *phone calling*: what problem we solve, add this feature to applications
+1. *phone calling*: what problem we solve by adding this feature to 
+   applications
 1. *programming languages that you already know*: emphasizing that you do
    not have to learn some complicated proprietary syntax from the 
    telecommunications world
@@ -104,15 +105,15 @@ Next in the exposition, we explain how it works
 that shows inbound and outbound phone calls and how they interact with 
 Twilio's service as well as your [web server](/web-servers.html).
 
-The inciting incident during the demo is happens when I finish the 
+The inciting incident during the demo  happens when I finish the 
 explanation of how Twilio works and say "rather than just show you a
 little diagram, let's build an application together right now".
 
-We move into the demo phase where I buy, configure and we all test a
-phone number by calling it. The audience learns that to configure the
-phone number to do something useful only requires two XML elements that
-can be stored in a static file or generated by an endpoint in their
-application.
+We move into the demo phase where I buy and configure a phone number then
+we all test it by calling the number on our own cell phones. The audience 
+learns that to configure the phone number to do something useful in this
+case only requires two XML elements that can be stored in a static file or 
+generated by an endpoint in their application.
 
 The climax hits when we see outbound phone calling, everyone's
 phones in the room start ringing and we are all on speaker phone together.
