@@ -386,7 +386,7 @@ complete an implementation.
386386Documentation is your evergreen always-to-date content, but there are
387387additional formats such as blog post walkthroughs, example use cases and
388388brand awareness tutorials related to hot topics that developers are
389- currently interested in learning about .
389+ currently interested in learning.
390390</p >
391391</div ></div >
392392
@@ -448,15 +448,16 @@ tactics.
448448That covers the most common online and offline developer marketing and
449449sales tactics. Is that it?
450450</p ><p >
451- No, there actually are many other tactics. However, the ones we just listed
451+ No, there are many other tactics. However, the ones we just listed
452452are the most likely to be successful based on the relatively small
453- investment you can make as a startup company .
453+ investment you can make as a startup.
454454<p ></p >
455- There are a set of tactics that are essentially "magic" to you because they
456- rely on an existing successful foundation to properly execute. Building a
457- new foundation of developer awareness is dramatically
458- different from doing a better job of serving developers who already know
459- you and expanding developer adoption further away from early adopters.
455+ There are an additional set of tactics that are essentially "magic" to
456+ you because they rely on an existing successful foundation to properly
457+ execute. Building a new foundation of developer awareness is dramatically
458+ different from expanding developer adoption among those are not early
459+ adoptors as well as doing a better job of serving developers who already
460+ use your service.
460461</p >
461462</div ></div >
462463
@@ -471,7 +472,11 @@ this talk.
471472<div class =" row talk " ><div class =" c6 " >
472473<img src =" /img/190626-dev-led-sales/35-recap.jpg " width =" 100% " class =" shot rnd outl " alt =" Recap core ideas of talk. " >
473474</div ><div class =" c6 " ><p >
474- ...
475+ There is a startup dream of developer-led sales which is an easy path
476+ from launching your service to developers, having them find out and
477+ start to use it, then becoming large paying customers.
478+ </p ><p >
479+ The reality is clearly more difficult than the dream.
475480</p >
476481</div ></div >
477482
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