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99headeralt: Comment bubble with code representing a technical talk-based blog post.
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12- This blog post contains the slides along with a loose transcript and
13- additional resources from my talk on appropriately marketing products to
14- software developers that was given at
12+ This blog post contains the slides along with a loose transcript
13+ from my talk on appropriately marketing products to
14+ software developers that I gave at
1515[ Silicon Valley Bank] ( https://www.svb.com/ ) during
1616[ Ubiquity.VC] ( http://www.ubiquity.vc/ ) 's summit for founders, investors and
1717technical advisors on May 24, 2018.
1818
19- Links to learn more about the concepts presented in this talk can
20- be found in the sidebar and at the bottom of this page.
21-
2219----
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@@ -30,8 +27,8 @@ real world programmable. We ask "what if we could modify the real world using
3027GitHub and Jira?" When we succeed in creating programmatic access to the
3128physical world, what then? Is that the end goal?
3229
33- No, that's only the beginning. We need developers to use that new
34- capabilities and code with it . How do you get developers to adopt
30+ No, that's only the beginning. We need developers to use those new
31+ capabilities and code with them . How do you get developers to adopt
3532what you are creating? That is a large question so I am going to zoom
3633in on just one small slice of developer relations that kicks off the
3734whole adoption process but that unfortunately I see upwards of 90% of
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