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<TITLE>Chairman's Letter - 1988</TITLE>
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<P ALIGN=CENTER>
<B>BERKSHIRE HATHAWAY INC.</B>
</P>
<PRE>
<B>To the Shareholders of Berkshire Hathaway Inc.:</B>
Our gain in net worth during 1988 was $569 million, or
20.0%. Over the last 24 years (that is, since present management
took over), our per-share book value has grown from $19.46 to
$2,974.52, or at a rate of 23.0% compounded annually.
Weve emphasized in past reports that what counts, however,
is intrinsic business value - the figure, necessarily an
estimate, indicating what all of our constituent businesses are
worth. By our calculations, Berkshires intrinsic business value
significantly exceeds its book value. Over the 24 years,
business value has grown somewhat faster than book value; in
1988, however, book value grew the faster, by a bit.
Berkshires past rates of gain in both book value and
business value were achieved under circumstances far different
from those that now exist. Anyone ignoring these differences
makes the same mistake that a baseball manager would were he to
judge the future prospects of a 42-year-old center fielder on the
basis of his lifetime batting average.
Important negatives affecting our prospects today are: (1) a
less attractive stock market than generally existed over the past
24 years; (2) higher corporate tax rates on most forms of
investment income; (3) a far more richly-priced market for the
acquisition of businesses; and (4) industry conditions for
Capital Cities/ABC, Inc., GEICO Corporation, and The Washington
Post Company - Berkshires three permanent investments,
constituting about one-half of our net worth - that range from
slightly to materially less favorable than those existing five to
ten years ago. All of these companies have superb management and
strong properties. But, at current prices, their upside
potential looks considerably less exciting to us today than it
did some years ago.
The major problem we face, however, is a growing capital
base. Youve heard that from us before, but this problem, like
age, grows in significance each year. (And also, just as with
age, its better to have this problem continue to grow rather
than to have it solved.)
Four years ago I told you that we needed profits of $3.9
billion to achieve a 15% annual return over the decade then
ahead. Today, for the next decade, a 15% return demands profits
of $10.3 billion. That seems like a very big number to me and to
Charlie Munger, Berkshires Vice Chairman and my partner. (Should
that number indeed prove too big, Charlie will find himself, in
future reports, retrospectively identified as the senior
partner.)
As a partial offset to the drag that our growing capital
base exerts upon returns, we have a very important advantage now
that we lacked 24 years ago. Then, all our capital was tied up
in a textile business with inescapably poor economic
characteristics. Today part of our capital is invested in some
really exceptional businesses.
Last year we dubbed these operations the Sainted Seven:
Buffalo News, Fechheimer, Kirby, Nebraska Furniture Mart, Scott
Fetzer Manufacturing Group, Sees, and World Book. In 1988 the
Saints came marching in. You can see just how extraordinary
their returns on capital were by examining the historical-cost
financial statements on page 45, which combine the figures of the
Sainted Seven with those of several smaller units. With no
benefit from financial leverage, this group earned about 67% on
average equity capital.
In most cases the remarkable performance of these units
arises partially from an exceptional business franchise; in all
cases an exceptional management is a vital factor. The
contribution Charlie and I make is to leave these managers alone.
In my judgment, these businesses, in aggregate, will
continue to produce superb returns. Well need these: Without
this help Berkshire would not have a chance of achieving our 15%
goal. You can be sure that our operating managers will deliver;
the question mark in our future is whether Charlie and I can
effectively employ the funds that they generate.
In that respect, we took a step in the right direction early
in 1989 when we purchased an 80% interest in Borsheims, a
jewelry business in Omaha. This purchase, described later in
this letter, delivers exactly what we look for: an outstanding
business run by people we like, admire, and trust. Its a great
way to start the year.
<B>Accounting Changes</B>
We have made a significant accounting change that was
mandated for 1988, and likely will have another to make in 1990.
When we move figures around from year to year, without any change
in economic reality, one of our always-thrilling discussions of
accounting is necessary.
First, Ill offer my customary disclaimer: Despite the
shortcomings of generally accepted accounting principles (GAAP),
I would hate to have the job of devising a better set of rules.
The limitations of the existing set, however, need not be
inhibiting: CEOs are free to treat GAAP statements as a beginning
rather than an end to their obligation to inform owners and
creditors - and indeed they should. After all, any manager of a
subsidiary company would find himself in hot water if he reported
barebones GAAP numbers that omitted key information needed by his
boss, the parent corporations CEO. Why, then, should the CEO
himself withhold information vitally useful to <I>his</I> bosses - the
shareholder-owners of the corporation?
What needs to be reported is data - whether GAAP, non-GAAP,
or extra-GAAP - that helps financially-literate readers answer
three key questions: (1) Approximately how much is this company
worth? (2) What is the likelihood that it can meet its future
obligations? and (3) How good a job are its managers doing, given
the hand they have been dealt?
In most cases, answers to one or more of these questions are
somewhere between difficult and impossible to glean from the
minimum GAAP presentation. The business world is simply too
complex for a single set of rules to effectively describe
economic reality for all enterprises, particularly those
operating in a wide variety of businesses, such as Berkshire.
Further complicating the problem is the fact that many
managements view GAAP not as a standard to be met, but as an
obstacle to overcome. Too often their accountants willingly
assist them. (How much, says the client, is two plus two?
Replies the cooperative accountant, What number did you have in
mind?) Even honest and well-intentioned managements sometimes
stretch GAAP a bit in order to present figures they think will
more appropriately describe their performance. Both the
smoothing of earnings and the big bath quarter are white lie
techniques employed by otherwise upright managements.
Then there are managers who actively use GAAP to deceive and
defraud. They know that many investors and creditors accept GAAP
results as gospel. So these charlatans interpret the rules
imaginatively and record business transactions in ways that
technically comply with GAAP but actually display an economic
illusion to the world.
As long as investors - including supposedly sophisticated
institutions - place fancy valuations on reported earnings that
march steadily upward, you can be sure that some managers and
promoters will exploit GAAP to produce such numbers, no matter
what the truth may be. Over the years, Charlie and I have
observed many accounting-based frauds of staggering size. Few of
the perpetrators have been punished; many have not even been
censured. It has been far safer to steal large sums with a pen
than small sums with a gun.
Under one major change mandated by GAAP for 1988, we have
been required to fully consolidate all our subsidiaries in our
balance sheet and earnings statement. In the past, Mutual
Savings and Loan, and Scott Fetzer Financial (a credit company
that primarily finances installment sales of World Book and Kirby
products) were consolidated on a one-line basis. That meant we
(1) showed our equity in their combined net worths as a single-
entry asset on Berkshires consolidated balance sheet and (2)
included our equity in their combined annual earnings as a
single-line income entry in our consolidated statement of
earnings. Now the rules require that we consolidate each asset
and liability of these companies in our balance sheet and each
item of their income and expense in our earnings statement.
This change underscores the need for companies also to
report segmented data: The greater the number of economically
diverse business operations lumped together in conventional
financial statements, the less useful those presentations are and
the less able investors are to answer the three questions posed
earlier. Indeed, the only reason we ever prepare consolidated
figures at Berkshire is to meet outside requirements. On the
other hand, Charlie and I constantly study our segment data.
Now that we are required to bundle more numbers in our GAAP
statements, we have decided to publish additional supplementary
information that we think will help you measure both business
value and managerial performance. (Berkshires ability to
discharge its obligations to creditors - the third question we
listed - should be obvious, whatever statements you examine.) In
these supplementary presentations, we will not necessarily follow
GAAP procedures, or even corporate structure. Rather, we will
attempt to lump major business activities in ways that aid
analysis but do not swamp you with detail. Our goal is to give
you important information in a form that we would wish to get it
if our roles were reversed.
On pages 41-47 we show separate combined balance sheets and
earnings statements for: (1) our subsidiaries engaged in finance-
type operations, which are Mutual Savings and Scott Fetzer
Financial; (2) our insurance operations, with their major
investment positions itemized; (3) our manufacturing, publishing
and retailing businesses, leaving aside certain non-operating
assets and purchase-price accounting adjustments; and (4) an all-
other category that includes the non-operating assets (primarily
marketable securities) held by the companies in (3) as well as
various assets and debts of the Wesco and Berkshire parent
companies.
If you combine the earnings and the net worths of these four
segments, you will derive totals matching those shown on our GAAP
statements. However, we want to emphasize that our new
presentation does not fall within the purview of our auditors,
who in no way bless it. (In fact, they may be horrified; I dont
want to ask.)
I referred earlier to a major change in GAAP that is
expected in 1990. This change relates to the calculation of
deferred taxes, and is both complicated and controversial - so
much so that its imposition, originally scheduled for 1989, was
postponed for a year.
When implemented, the new rule will affect us in various
ways. Most important, we will be required to change the way we
calculate our liability for deferred taxes on the unrealized
appreciation of stocks held by our insurance companies.
Right now, our liability is layered. For the unrealized
appreciation that dates back to 1986 and earlier years, $1.2
billion, we have booked a 28% tax liability. For the unrealized
appreciation built up since, $600 million, the tax liability has
been booked at 34%. The difference reflects the increase in tax
rates that went into effect in 1987.
It now appears, however, that the new accounting rule will
require us to establish the entire liability at 34% in 1990,
taking the charge against our earnings. Assuming no change in
tax rates by 1990, this step will reduce our earnings in that
year (and thereby our reported net worth) by $71 million. The
proposed rule will also affect other items on our balance sheet,
but these changes will have only a minor impact on earnings and
net worth.
We have no strong views about the desirability of this
change in calculation of deferred taxes. We should point out,
however, that neither a 28% nor a 34% tax liability precisely
depicts economic reality at Berkshire since we have no plans to
sell the stocks in which we have the great bulk of our gains.
To those of you who are uninterested in accounting, I
apologize for this dissertation. I realize that many of you do
not pore over our figures, but instead hold Berkshire primarily
because you know that: (1) Charlie and I have the bulk of our
money in Berkshire; (2) we intend to run things so that your
gains or losses are in direct proportion to ours; and (3) the
record has so far been satisfactory. There is nothing
necessarily wrong with this kind of faith approach to
investing. Other shareholders, however, prefer an analysis
approach and we want to supply the information they need. In our
own investing, we search for situations in which both approaches
give us the same answer.
<B>Sources of Reported Earnings</B>
In addition to supplying you with our new four-sector
accounting material, we will continue to list the major sources
of Berkshires reported earnings just as we have in the past.
In the following table, amortization of Goodwill and other
major purchase-price accounting adjustments are not charged
against the specific businesses to which they apply but are
instead aggregated and shown separately. This procedure lets you
view the earnings of our businesses as they would have been
reported had we not purchased them. Ive explained in past
reports why this form of presentation seems to us to be more
useful to investors and managers than the standard GAAP
presentation, which makes purchase-price adjustments on a
business-by-business basis. The total net earnings we show in
the table are, of course, identical to the GAAP total in our
audited financial statements.
Further information about these businesses is given in the
Business Segment section on pages 32-34, and in the Managements
Discussion section on pages 36-40. In these sections you also
will find our segment earnings reported on a GAAP basis. For
information on Wescos businesses, I urge you to read Charlie
Mungers letter, which starts on page 52. It contains the best
description I have seen of the events that produced the present
savings-and-loan crisis. Also, take special note of Dave
Hillstroms performance at Precision Steel Warehouse, a Wesco
subsidiary. Precision operates in an extremely competitive
industry, yet Dave consistently achieves good returns on invested
capital. Though data is lacking to prove the point, I think it
is likely that his performance, both in 1988 and years past,
would rank him number one among his peers.
<I>
(000s omitted)
------------------------------------------
Berkshire's Share
of Net Earnings
(after taxes and
Pre-Tax Earnings minority interests)
------------------- -------------------
1988 1987 1988 1987 </I>
-------- -------- -------- --------
Operating Earnings:
Insurance Group:
Underwriting ............... $(11,081) $(55,429) $ (1,045) $(20,696)
Net Investment Income ...... 231,250 152,483 197,779 136,658
Buffalo News ................. 42,429 39,410 25,462 21,304
Fechheimer ................... 14,152 13,332 7,720 6,580
Kirby ........................ 26,891 22,408 17,842 12,891
Nebraska Furniture Mart ...... 18,439 16,837 9,099 7,554
Scott Fetzer
Manufacturing Group ....... 28,542 30,591 17,640 17,555
Sees Candies ................ 32,473 31,693 19,671 17,363
Wesco - other than Insurance 16,133 6,209 10,650 4,978
World Book ................... 27,890 25,745 18,021 15,136
Amortization of Goodwill ..... (2,806) (2,862) (2,806) (2,862)
Other Purchase-Price
Accounting Charges ........ (6,342) (5,546) (7,340) (6,544)
Interest on Debt* ............ (35,613) (11,474) (23,212) (5,905)
Shareholder-Designated
Contributions ............. (4,966) (4,938) (3,217) (2,963)
Other ........................ 41,059 23,217 27,177 13,697
-------- -------- -------- --------
Operating Earnings ............. 418,450 281,676 313,441 214,746
Sales of Securities ............ 131,671 28,838 85,829 19,806
-------- -------- -------- --------
Total Earnings - All Entities .. $550,121 $310,514 $399,270 $234,552
<I>*Excludes interest expense of Scott Fetzer Financial Group.</I>
The earnings achieved by our operating businesses are
superb, whether measured on an absolute basis or against those of
their competitors. For that we thank our operating managers: You
and I are fortunate to be associated with them.
At Berkshire, associations like these last a long time. We
do not remove superstars from our lineup merely because they have
attained a specified age - whether the traditional 65, or the 95
reached by Mrs. B on the eve of Hanukkah in 1988. Superb
managers are too scarce a resource to be discarded simply because
a cake gets crowded with candles. Moreover, our experience with
newly-minted MBAs has not been that great. Their academic
records always look terrific and the candidates always know just
what to say; but too often they are short on personal commitment
to the company and general business savvy. Its difficult to
teach a new dog old tricks.
Heres an update on our major non-insurance operations:
<B>o</B> At Nebraska Furniture Mart, Mrs. B (Rose Blumkin) and her
cart roll on and on. Shes been the boss for 51 years, having
started the business at 44 with $500. (Think what she would have
done with $1,000!) With Mrs. B, old age will always be ten years
away.
The Mart, long the largest home furnishings store in the
country, continues to grow. In the fall, the store opened a
detached 20,000 square foot Clearance Center, which expands our
ability to offer bargains in all price ranges.
Recently Dillards, one of the most successful department
store operations in the country, entered the Omaha market. In
many of its stores, Dillards runs a full furniture department,
undoubtedly doing well in this line. Shortly before opening in
Omaha, however, William Dillard, chairman of the company,
announced that his new store would not sell furniture. Said he,
referring to NFM: We dont want to compete with them. We think
they are about the best there is.
At the Buffalo News we extol the value of advertising, and
our policies at NFM prove that we practice what we preach. Over
the past three years NFM has been the largest ROP advertiser in
the Omaha World-Herald. (ROP advertising is the kind printed in
the paper, as contrasted to the preprinted-insert kind.) In no
other major market, to my knowledge, is a home furnishings
operation the leading customer of the newspaper. At times, we
also run large ads in papers as far away as Des Moines, Sioux
City and Kansas City - always with good results. It truly does
pay to advertise, as long as you have something worthwhile to
offer.
Mrs. Bs son, Louie, and his boys, Ron and Irv, complete the
winning Blumkin team. Its a joy to work with this family. All
its members have character that matches their extraordinary
abilities.
<B>o</B> Last year I stated unequivocally that pre-tax margins at
The Buffalo News would fall in 1988. That forecast would have
proved correct at almost any other newspaper our size or larger.
But Stan Lipsey - bless him - has managed to make me look
foolish.
Though we increased our prices a bit less than the industry
average last year, and though our newsprint costs and wage rates
rose in line with industry norms, Stan actually improved margins
a tad. No one in the newspaper business has a better managerial
record. He has achieved it, furthermore, while running a paper
that gives readers an extraordinary amount of news. We believe
that our newshole percentage - the portion of the paper devoted
to news - is bigger than that of any other dominant paper of our
size or larger. The percentage was 49.5% in 1988 versus 49.8% in
1987. We are committed to keeping it around 50%, whatever the
level or trend of profit margins.
Charlie and I have loved the newspaper business since we
were youngsters, and we have had great fun with the News in the
12 years since we purchased it. We were fortunate to find Murray
Light, a top-flight editor, on the scene when we arrived and he
has made us proud of the paper ever since.
<B>o</B> Sees Candies sold a record 25.1 million pounds in 1988.
Prospects did not look good at the end of October, but excellent
Christmas volume, considerably better than the record set in
1987, turned the tide.
As weve told you before, Sees business continues to become
more Christmas-concentrated. In 1988, the Company earned a
record 90% of its full-year profits in December: $29 million out
of $32.5 million before tax. (Its enough to make you believe in
Santa Claus.) Decembers deluge of business produces a modest
seasonal bulge in Berkshires corporate earnings. Another small
bulge occurs in the first quarter, when most World Book annuals
are sold.
Charlie and I put Chuck Huggins in charge of Sees about
five minutes after we bought the company. Upon reviewing his
record, you may wonder what took us so long.
<B>o</B> At Fechheimer, the Heldmans - Bob, George, Gary, Roger and
Fred - are the Cincinnati counterparts of the Blumkins. Neither
furniture retailing nor uniform manufacturing has inherently
attractive economics. In these businesses, only exceptional
managements can deliver high returns on invested capital. And
thats exactly what the five Heldmans do. (As Mets announcer
Ralph Kiner once said when comparing pitcher Steve Trout to his
father, Dizzy Trout, the famous Detroit Tigers pitcher: Theres
a lot of heredity in that family.)
Fechheimer made a fairly good-sized acquisition in 1988.
Charlie and I have such confidence in the business savvy of the
Heldman family that we okayed the deal without even looking at
it. There are very few managements anywhere - including those
running the top tier companies of the <U>Fortune 500</U> - in which we
would exhibit similar confidence.
Because of both this acquisition and some internal growth,
sales at Fechheimer should be up significantly in 1989.
<B>o</B> All of the operations managed by Ralph Schey - World Book,
Kirby, and The Scott Fetzer Manufacturing Group - performed
splendidly in 1988. Returns on the capital entrusted to Ralph
continue to be exceptional.
Within the Scott Fetzer Manufacturing Group, particularly
fine progress was recorded at its largest unit, Campbell
Hausfeld. This company, the countrys leading producer of small
and medium-sized air compressors, has more than doubled earnings
since 1986.
Unit sales at both Kirby and World Book were up
significantly in 1988, with export business particularly strong.
World Book became available in the Soviet Union in September,
when that countrys largest American book store opened in Moscow.
Ours is the only general encyclopedia offered at the store.
Ralphs personal productivity is amazing: In addition to
running 19 businesses in superb fashion, he is active at The
Cleveland Clinic, Ohio University, Case Western Reserve, and a
venture capital operation that has spawned sixteen Ohio-based
companies and resurrected many others. Both Ohio and Berkshire
are fortunate to have Ralph on their side.
<B>Borsheims</B>
It was in 1983 that Berkshire purchased an 80% interest in
The Nebraska Furniture Mart. Your Chairman blundered then by
neglecting to ask Mrs. B a question any schoolboy would have
thought of: Are there any more at home like you? Last month I
corrected the error: We are now 80% partners with another branch
of the family.
After Mrs. B came over from Russia in 1917, her parents and
five siblings followed. (Her two other siblings had preceded
her.) Among the sisters was Rebecca Friedman who, with her
husband, Louis, escaped in 1922 to the west through Latvia in a
journey as perilous as Mrs. Bs earlier odyssey to the east
through Manchuria. When the family members reunited in Omaha
they had no tangible assets. However, they came equipped with an
extraordinary combination of brains, integrity, and enthusiasm
for work - and thats all they needed. They have since proved
themselves invincible.
In 1948 Mr. Friedman purchased Borsheims, a small Omaha
jewelry store. He was joined in the business by his son, Ike, in
1950 and, as the years went by, Ikes son, Alan, and his sons-in-
law, Marvin Cohn and Donald Yale, came in also.
You wont be surprised to learn that this family brings to
the jewelry business precisely the same approach that the
Blumkins bring to the furniture business. The cornerstone for
both enterprises is Mrs. Bs creed: Sell cheap and tell the
truth. Other fundamentals at both businesses are: (1) single
store operations featuring huge inventories that provide
customers with an enormous selection across all price ranges, (2)
daily attention to detail by top management, (3) rapid turnover,
(4) shrewd buying, and (5) incredibly low expenses. The
combination of the last three factors lets both stores offer
everyday prices that no one in the country comes close to
matching.
Most people, no matter how sophisticated they are in other
matters, feel like babes in the woods when purchasing jewelry.
They can judge neither quality nor price. For them only one rule
makes sense: If you dont know jewelry, know the jeweler.
I can assure you that those who put their trust in Ike
Friedman and his family will never be disappointed. The way in
which we purchased our interest in their business is the ultimate
testimonial. Borsheims had no audited financial statements;
nevertheless, we didnt take inventory, verify receivables or
audit the operation in any way. Ike simply told us what was so -
- and on that basis we drew up a one-page contract and wrote a
large check.
Business at Borsheims has mushroomed in recent years as the
reputation of the Friedman family has spread. Customers now come
to the store from all over the country. Among them have been
some friends of mine from both coasts who thanked me later for
getting them there.
Borsheims new links to Berkshire will change nothing in the
way this business is run. All members of the Friedman family
will continue to operate just as they have before; Charlie and I
will stay on the sidelines where we belong. And when we say all
members, the words have real meaning. Mr. and Mrs. Friedman, at
88 and 87, respectively, are in the store daily. The wives of
Ike, Alan, Marvin and Donald all pitch in at busy times, and a
fourth generation is beginning to learn the ropes.
It is great fun to be in business with people you have long
admired. The Friedmans, like the Blumkins, have achieved success
because they have deserved success. Both families focus on
whats right for the customer and that, inevitably, works out
well for them, also. We couldnt have better partners.
<B>Insurance Operations</B>
Shown below is an updated version of our usual table
presenting key figures for the insurance industry:
<I>
Statutory
Yearly Change Combined Ratio Yearly Change Inflation Rate
in Premiums After Policyholder in Incurred Measured by
Written (%) Dividends Losses (%) GNP Deflator (%)</I>
------------- ------------------ ------------- ----------------
1981 ..... 3.8 106.0 6.5 9.6
1982 ..... 3.7 109.6 8.4 6.4
1983 ..... 5.0 112.0 6.8 3.8
1984 ..... 8.5 118.0 16.9 3.7
1985 ..... 22.1 116.3 16.1 3.2
1986 ..... 22.2 108.0 13.5 2.7
1987 ..... 9.4 104.6 7.8 3.3
1988 (Est.) 3.9 105.4 4.2 3.6
Source: A.M. Best Co.
The combined ratio represents total insurance costs (losses
incurred plus expenses) compared to revenue from premiums: A
ratio below 100 indicates an underwriting profit, and one above
100 indicates a loss. When the investment income that an insurer
earns from holding on to policyholders funds (the float) is
taken into account, a combined ratio in the 107-111 range
typically produces an overall break-even result, exclusive of
earnings on the funds provided by shareholders.
For the reasons laid out in previous reports, we expect the
industrys incurred losses to grow by about 10% annually, even in
years when general inflation runs considerably lower. If premium
growth meanwhile materially lags that 10% rate, underwriting
losses will mount, though the industrys tendency to underreserve
when business turns bad may obscure their size for a time. As
the table shows, the industrys underwriting loss grew in 1988.
This trend is almost certain to continue - and probably will
accelerate - for at least two more years.
The property-casualty insurance industry is not only
subnormally profitable, it is subnormally popular. (As Sam
Goldwyn philosophized: In life, one must learn to take the
bitter with the sour.) One of the ironies of business is that
many relatively-unprofitable industries that are plagued by
inadequate prices habitually find themselves beat upon by irate
customers even while other, hugely profitable industries are
spared complaints, no matter how high their prices.
Take the breakfast cereal industry, whose return on invested
capital is more than double that of the auto insurance industry
(which is why companies like Kellogg and General Mills sell at
five times book value and most large insurers sell close to
book). The cereal companies regularly impose price increases,
few of them related to a significant jump in their costs. Yet
not a peep is heard from consumers. But when auto insurers raise
prices by amounts that do not even match cost increases,
customers are outraged. If you want to be loved, its clearly
better to sell high-priced corn flakes than low-priced auto
insurance.
The antagonism that the public feels toward the industry can
have serious consequences: Proposition 103, a California
initiative passed last fall, threatens to push auto insurance
prices down sharply, even though costs have been soaring. The
price cut has been suspended while the courts review the
initiative, but the resentment that brought on the vote has not
been suspended: Even if the initiative is overturned, insurers
are likely to find it tough to operate profitably in California.
(Thank heavens the citizenry isnt mad at bonbons: If Proposition
103 applied to candy as well as insurance, Sees would be forced
to sell its product for $5.76 per pound. rather than the $7.60 we
charge - and would be losing money by the bucketful.)
The immediate direct effects on Berkshire from the
initiative are minor, since we saw few opportunities for profit
in the rate structure that existed in California prior to the
vote. However, the forcing down of prices would seriously affect
GEICO, our 44%-owned investee, which gets about 10% of its
premium volume from California. Even more threatening to GEICO
is the possibility that similar pricing actions will be taken in
other states, through either initiatives or legislation.
If voters insist that auto insurance be priced below cost,
it eventually must be sold by government. Stockholders can
subsidize policyholders for a short period, but only taxpayers
can subsidize them over the long term. At most property-casualty
companies, socialized auto insurance would be no disaster for
shareholders. Because of the commodity characteristics of the
industry, most insurers earn mediocre returns and therefore have
little or no economic goodwill to lose if they are forced by
government to leave the auto insurance business. But GEICO,
because it is a low-cost producer able to earn high returns on
equity, has a huge amount of economic goodwill at risk. In turn,
so do we.
At Berkshire, in 1988, our premium volume continued to fall,
and in 1989 we will experience a large decrease for a special
reason: The contract through which we receive 7% of the business
of Firemans Fund expires on August 31. At that time, we will
return to Firemans Fund the unearned premiums we hold that
relate to the contract. This transfer of funds will show up in
our premiums written account as a negative $85 million or so
and will make our third-quarter figures look rather peculiar.
However, the termination of this contract will not have a
significant effect on profits.
Berkshires underwriting results continued to be excellent
in 1988. Our combined ratio (on a statutory basis and excluding
structured settlements and financial reinsurance) was 104.
Reserve development was favorable for the second year in a row,
after a string of years in which it was very unsatisfactory.
Details on both underwriting and reserve development appear on
pages 36-38.
Our insurance volume over the next few years is likely to
run very low, since business with a reasonable potential for
profit will almost certainly be scarce. So be it. At Berkshire,
we simply will not write policies at rates that carry the
expectation of economic loss. We encounter enough troubles when
we expect a gain.
Despite - or perhaps because of - low volume, our profit
picture during the next few years is apt to be considerably
brighter than the industrys. We are sure to have an exceptional
amount of float compared to premium volume, and that augurs well
for profits. In 1989 and 1990 we expect our float/premiums
ratio to be at least three times that of the typical
property/casualty company. Mike Goldberg, with special help from
Ajit Jain, Dinos Iordanou, and the National Indemnity managerial
team, has positioned us well in that respect.
At some point - we dont know when - we will be deluged with
insurance business. The cause will probably be some major
physical or financial catastrophe. But we could also experience
an explosion in business, as we did in 1985, because large and
increasing underwriting losses at other companies coincide with
their recognition that they are far underreserved. in the
meantime, we will retain our talented professionals, protect our
capital, and try not to make major mistakes.
<B>Marketable Securities</B>
In selecting marketable securities for our insurance
companies, we can choose among five major categories: (1) long-
term common stock investments, (2) medium-term fixed-income
securities, (3) long-term fixed-income securities, (4) short-term
cash equivalents, and (5) short-term arbitrage commitments.
We have no particular bias when it comes to choosing from
these categories. We just continuously search among them for the
highest after-tax returns as measured by mathematical
expectation, limiting ourselves always to investment
alternatives we think we understand. Our criteria have nothing
to do with maximizing immediately reportable earnings; our goal,
rather, is to maximize eventual net worth.
<B>o</B> Below we list our common stock holdings having a value over
$100 million, not including arbitrage commitments, which will be
discussed later. A small portion of these investments belongs to
subsidiaries of which Berkshire owns less than 100%.
<I>
Shares Company Cost Market
------ ------- ---------- ----------
(000s omitted) </I>
3,000,000 Capital Cities/ABC, Inc. .............. $517,500 $1,086,750
14,172,500 The Coca-Cola Company ................. 592,540 632,448
2,400,000 Federal Home Loan Mortgage
Corporation Preferred* ............. 71,729 121,200
6,850,000 GEICO Corporation ..................... 45,713 849,400
1,727,765 The Washington Post Company ........... 9,731 364,126
<I>*Although nominally a preferred stock, this security is
financially equivalent to a common stock.</I>
Our permanent holdings - Capital Cities/ABC, Inc., GEICO
Corporation, and The Washington Post Company - remain unchanged.
Also unchanged is our unqualified admiration of their
managements: Tom Murphy and Dan Burke at Cap Cities, Bill Snyder
and Lou Simpson at GEICO, and Kay Graham and Dick Simmons at The
Washington Post. Charlie and I appreciate enormously the talent
and integrity these managers bring to their businesses.
Their performance, which we have observed at close range,
contrasts vividly with that of many CEOs, which we have
fortunately observed from a safe distance. Sometimes these CEOs
clearly do not belong in their jobs; their positions,
nevertheless, are usually secure. The supreme irony of business
management is that it is far easier for an inadequate CEO to keep
his job than it is for an inadequate subordinate.
If a secretary, say, is hired for a job that requires typing
ability of at least 80 words a minute and turns out to be capable
of only 50 words a minute, she will lose her job in no time.
There is a logical standard for this job; performance is easily
measured; and if you cant make the grade, youre out.
Similarly, if new sales people fail to generate sufficient
business quickly enough, they will be let go. Excuses will not
be accepted as a substitute for orders.
However, a CEO who doesnt perform is frequently carried
indefinitely. One reason is that performance standards for his
job seldom exist. When they do, they are often fuzzy or they may
be waived or explained away, even when the performance shortfalls
are major and repeated. At too many companies, the boss shoots
the arrow of managerial performance and then hastily paints the
bullseye around the spot where it lands.
Another important, but seldom recognized, distinction
between the boss and the foot soldier is that the CEO has no
immediate superior whose performance is itself getting measured.
The sales manager who retains a bunch of lemons in his sales
force will soon be in hot water himself. It is in his immediate
self-interest to promptly weed out his hiring mistakes.
Otherwise, he himself may be weeded out. An office manager who
has hired inept secretaries faces the same imperative.
But the CEOs boss is a Board of Directors that seldom
measures itself and is infrequently held to account for
substandard corporate performance. If the Board makes a mistake
in hiring, and perpetuates that mistake, so what? Even if the
company is taken over because of the mistake, the deal will
probably bestow substantial benefits on the outgoing Board
members. (The bigger they are, the softer they fall.)
Finally, relations between the Board and the CEO are
expected to be congenial. At board meetings, criticism of the
CEOs performance is often viewed as the social equivalent of
belching. No such inhibitions restrain the office manager from
critically evaluating the substandard typist.
These points should not be interpreted as a blanket
condemnation of CEOs or Boards of Directors: Most are able and
hard-working, and a number are truly outstanding. But the
management failings that Charlie and I have seen make us thankful
that we are linked with the managers of our three permanent
holdings. They love their businesses, they think like owners,
and they exude integrity and ability.
<B>o</B> In 1988 we made major purchases of Federal Home Loan
Mortgage Pfd. (Freddie Mac) and Coca Cola. We expect to hold
these securities for a long time. In fact, when we own portions
of outstanding businesses with outstanding managements, our
favorite holding period is forever. We are just the opposite of
those who hurry to sell and book profits when companies perform
well but who tenaciously hang on to businesses that disappoint.
Peter Lynch aptly likens such behavior to cutting the flowers and
watering the weeds. Our holdings of Freddie Mac are the maximum
allowed by law, and are extensively described by Charlie in his
letter. In our consolidated balance sheet these shares are
carried at cost rather than market, since they are owned by
Mutual Savings and Loan, a non-insurance subsidiary.
We continue to concentrate our investments in a very few
companies that we try to understand well. There are only a
handful of businesses about which we have strong long-term
convictions. Therefore, when we find such a business, we want to
participate in a meaningful way. We agree with Mae West: Too
much of a good thing can be wonderful.
<B>o</B> We reduced our holdings of medium-term tax-exempt bonds by
about $100 million last year. All of the bonds sold were
acquired after August 7, 1986. When such bonds are held by
property-casualty insurance companies, 15% of the tax-exempt
interest earned is subject to tax.
The $800 million position we still hold consists almost
entirely of bonds grandfathered under the Tax Reform Act of
1986, which means they are entirely tax-exempt. Our sales
produced a small profit and our remaining bonds, which have an
average maturity of about six years, are worth modestly more than
carrying value.
Last year we described our holdings of short-term and
intermediate-term bonds of Texaco, which was then in bankruptcy.
During 1988, we sold practically all of these bonds at a pre-tax
profit of about $22 million. This sale explains close to $100
million of the reduction in fixed-income securities on our
balance sheet.
We also told you last year about our holdings of another
security whose predominant characteristics are those of an
intermediate fixed-income issue: our $700 million position in
Salomon Inc 9% convertible preferred. This preferred has a
sinking fund that will retire it in equal annual installments
from 1995 to 1999. Berkshire carries this holding at cost. For
reasons discussed by Charlie on page 69, the estimated market
value of our holding has improved from moderately under cost at
the end of last year to moderately over cost at 1988 year end.
The close association we have had with John Gutfreund, CEO
of Salomon, during the past year has reinforced our admiration
for him. But we continue to have no great insights about the
near, intermediate or long-term economics of the investment
banking business: This is not an industry in which it is easy to
forecast future levels of profitability. We continue to believe
that our conversion privilege could well have important value
over the life of our preferred. However, the overwhelming
portion of the preferreds value resides in its fixed-income
characteristics, not its equity characteristics.
<B>o</B> We have not lost our aversion to long-term bonds. We will
become enthused about such securities only when we become
enthused about prospects for long-term stability in the
purchasing power of money. And that kind of stability isnt in
the cards: Both society and elected officials simply have too
many higher-ranking priorities that conflict with purchasing-
power stability. The only long-term bonds we hold are those of
Washington Public Power Supply Systems (WPPSS). A few of our
WPPSS bonds have short maturities and many others, because of
their high coupons, are likely to be refunded and paid off in a
few years. Overall, our WPPSS holdings are carried on our
balance sheet at $247 million and have a market value of about
$352 million.
We explained the reasons for our WPPSS purchases in the 1983
annual report, and are pleased to tell you that this commitment
has worked out about as expected. At the time of purchase, most
of our bonds were yielding around 17% after taxes and carried no
ratings, which had been suspended. Recently, the bonds were
rated AA- by Standard & Poors. They now sell at levels only
slightly below those enjoyed by top-grade credits.
In the 1983 report, we compared the economics of our WPPSS
purchase to those involved in buying a business. As it turned
out, this purchase actually worked out better than did the
general run of business acquisitions made in 1983, assuming both
are measured on the basis of unleveraged, after tax returns
achieved through 1988.
Our WPPSS experience, though pleasant, does nothing to alter
our negative opinion about long-term bonds. It only makes us
hope that we run into some other large stigmatized issue, whose
troubles have caused it to be significantly misappraised by the
market.
<B>Arbitrage</B>
In past reports we have told you that our insurance
subsidiaries sometimes engage in arbitrage as an alternative to
holding short-term cash equivalents. We prefer, of course, to
make major long-term commitments, but we often have more cash
than good ideas. At such times, arbitrage sometimes promises
much greater returns than Treasury Bills and, equally important,
cools any temptation we may have to relax our standards for long-
term investments. (Charlies sign off after weve talked about
an arbitrage commitment is usually: Okay, at least it will keep
you out of bars.)
During 1988 we made unusually large profits from arbitrage,
measured both by absolute dollars and rate of return. Our pre-
tax gain was about $78 million on average invested funds of about
$147 million.
This level of activity makes some detailed discussion of
arbitrage and our approach to it appropriate. Once, the word
applied only to the simultaneous purchase and sale of securities
or foreign exchange in two different markets. The goal was to
exploit tiny price differentials that might exist between, say,
Royal Dutch stock trading in guilders in Amsterdam, pounds in
London, and dollars in New York. Some people might call this
scalping; it wont surprise you that practitioners opted for the
French term, arbitrage.
Since World War I the definition of arbitrage - or risk
arbitrage, as it is now sometimes called - has expanded to
include the pursuit of profits from an announced corporate event
such as sale of the company, merger, recapitalization,
reorganization, liquidation, self-tender, etc. In most cases the
arbitrageur expects to profit regardless of the behavior of the
stock market. The major risk he usually faces instead is that
the announced event wont happen.
Some offbeat opportunities occasionally arise in the
arbitrage field. I participated in one of these when I was 24
and working in New York for Graham-Newman Corp. Rockwood & Co.,
a Brooklyn based chocolate products company of limited
profitability, had adopted LIFO inventory valuation in 1941
when cocoa was selling for 5¢ per pound. In 1954 a
temporary shortage of cocoa caused the price to soar to over
60¢. Consequently Rockwood wished to unload its valuable
inventory - quickly, before the price dropped. But if the cocoa
had simply been sold off, the company would have owed close to
a 50% tax on the proceeds.
The 1954 Tax Code came to the rescue. It contained an
arcane provision that eliminated the tax otherwise due on LIFO
profits if inventory was distributed to shareholders as part of a
plan reducing the scope of a corporations business. Rockwood
decided to terminate one of its businesses, the sale of cocoa
butter, and said 13 million pounds of its cocoa bean inventory
was attributable to that activity. Accordingly, the company
offered to repurchase its stock in exchange for the cocoa beans
it no longer needed, paying 80 pounds of beans for each share.
For several weeks I busily bought shares, sold beans, and
made periodic stops at Schroeder Trust to exchange stock
certificates for warehouse receipts. The profits were good and
my only expense was subway tokens.
The architect of Rockwoods restructuring was an unknown,
but brilliant Chicagoan, Jay Pritzker, then 32. If youre
familiar with Jays subsequent record, you wont be surprised to
hear the action worked out rather well for Rockwoods continuing
shareholders also. From shortly before the tender until shortly
after it, Rockwood stock appreciated from 15 to 100, even though
the company was experiencing large operating losses. Sometimes
there is more to stock valuation than price-earnings ratios.
In recent years, most arbitrage operations have involved
takeovers, friendly and unfriendly. With acquisition fever
rampant, with anti-trust challenges almost non-existent, and with
bids often ratcheting upward, arbitrageurs have prospered
mightily. They have not needed special talents to do well; the
trick, a la Peter Sellers in the movie, has simply been Being
There. In Wall Street the old proverb has been reworded: Give a
man a fish and you feed him for a day. Teach him how to
arbitrage and you feed him forever. (If, however, he studied at
the Ivan Boesky School of Arbitrage, it may be a state
institution that supplies his meals.)
To evaluate arbitrage situations you must answer four
questions: (1) How likely is it that the promised event will
indeed occur? (2) How long will your money be tied up? (3) What
chance is there that something still better will transpire - a
competing takeover bid, for example? and (4) What will happen if
the event does not take place because of anti-trust action,
financing glitches, etc.?
Arcata Corp., one of our more serendipitous arbitrage
experiences, illustrates the twists and turns of the business.
On September 28, 1981 the directors of Arcata agreed in principle
to sell the company to Kohlberg, Kravis, Roberts & Co. (KKR),
then and now a major leveraged-buy out firm. Arcata was in the
printing and forest products businesses and had one other thing
going for it: In 1978 the U.S. Government had taken title to
10,700 acres of Arcata timber, primarily old-growth redwood, to
expand Redwood National Park. The government had paid $97.9
million, in several installments, for this acreage, a sum Arcata
was contesting as grossly inadequate. The parties also disputed
the interest rate that should apply to the period between the
taking of the property and final payment for it. The enabling