New users (rich and poor, literate and non-literate) often struggle to type in http://box and http://box.lan into their phones, even when they do know a Latin-based alphabet.
And increasingly many do not know a Latin-based alphabet, as new countries and communities get involved, outside of major cities etc!
It is possible to force client machines' browsers to open a page automatically in support of new users — however each OS has its own quirks.
@tim-moody, @m-anish and @georgejhunt have done extensive research here since 2016: please do contact them if you can help.